Results 161 to 170 of about 3,234 (291)

Determinants of Customer based Brand Equity The Case of Wegagen Bank in Mekelle city

open access: yes
The study was aimed to measure customer-based brand equity of selected Wegagen bank branches in Mekelle with respect to bank service buyers’ perception by utilizing Aaker’s customer-based brand equity model. A five dimension of brand equity model posited
Mearg Berhe Gebremichael
core   +1 more source

Fueling Tomorrow: Scenario Planning for the Future of Gas Stations

open access: yesBusiness Strategy and the Environment, EarlyView.
ABSTRACT Transport electrification is reshaping the service infrastructures that mediate everyday mobility, yet most electrification scenario studies remain macrolevel and offer limited insight into how incumbent forecourt (gas‐station) networks can adapt under deep uncertainty.
Joao Gabriel Rosa   +2 more
wiley   +1 more source

Beyond Economic‐Environmental Dominance: Knowledge Management and Responsible Sustainability in Business Strategy Research

open access: yesBusiness Strategy and the Environment, EarlyView.
ABSTRACT This study provides an exploratory, descriptive analysis of how knowledge management (KM) research engages with responsible sustainability from a strategic perspective. Using bibliometric science mapping, we analyse 97 Web of Science publications to identify dominant thematic patterns, relative emphases and conceptual blind spots shaping the ...
Jaime J. González‐Masip
wiley   +1 more source

Strategies for high-quality community-based participatory research partnerships in public health research. [PDF]

open access: yesPublic Health Pract (Oxf)
D'Agostino EM   +11 more
europepmc   +1 more source

Pengaruh Brand Ambassador dan Green Marketing terhadap Brand Equity Pond's (Unilever) yang dimediasi oleh Brand Trust: (Studi pada Pembeli Generasi Z Di Kota Makassar)

open access: yes
This research aims to find out whether brand ambassadors and green marketing influence Unilever's brand equity (Pond's) with brand trust as a mediating variable in generation Z in Makassar City.
Nofri, Okta   +2 more
core   +1 more source

Supply Chain Network, ESG Scores and Financial Performance

open access: yesBusiness Strategy and the Environment, EarlyView.
ABSTRACT This paper provides novel evidence on the role of supply chain networks in influencing firms' environmental, social and governance (ESG) scores and financial performance. Our analysis employs financial, board, ESG and supply chain data, resulting in an unbalanced panel of over 16,000 firm‐year observations from 3028 publicly traded US firms ...
Michail Filippidis   +2 more
wiley   +1 more source

CEO Risk Orientation and Environmental Sustainability Disclosure: Managerial Discretion, Institutional Constraints, and Strategic Transparency

open access: yesBusiness Strategy and the Environment, EarlyView.
ABSTRACT This study examines whether CEO risk orientation shapes environmental sustainability disclosure (ESD) and how institutional constraints condition this relationship. We argue that environmental disclosure constitutes a strategic exposure decision because greater transparency can increase regulatory scrutiny and stakeholder pressure.
Muhammad Jameel Hussain   +3 more
wiley   +1 more source

The Role of City Brand Equity Effectiveness in Baghdad’s Branding

open access: yesIraqi Journal of Architecture and Planning
Shireen K. Zedan, Asmaa Almoqaram
openaire   +1 more source

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