Results 171 to 180 of about 3,234 (291)

Leveraging Brand Equity by Applying Brand Communication and Forming City Branding Based on Unique Selling Proposition (A Case of Crafts City) [PDF]

International Journal of Business and Administrative Studies, 2019
openaire   +1 more source

Towards a Socially Inclusive Circular Economy: Evidence From Social Enterprises in Low‐ and Middle‐Income Countries

Business Strategy and the Environment, EarlyView.
ABSTRACT Circular economy (CE) and social entrepreneurship (SE) are increasingly recognised as critical pathways for sustainable development, yet CE research often underplays social inclusion, particularly in low‐ and middle‐income countries (LMICs).
Maria L. Granados, Adeyemi Adelekan
wiley   +1 more source

Brand Love: Mediating Effect of the Relationship Between Social Media Marketing, Brand Loyalty and Brand Equity iPhone Brand Smartphone in Ambon City

International Journal of Integrative Research
Competition between smartphone brands requires manufacturers to be able to introduce products and brands to consumers using various strategies, one of which is using social media marketing. One smartphone product that uses social media marketing as a marketing strategy is the iPhone brand smartphone through its Instagram account by prioritizing User ...
openaire   +1 more source

Can urban renewal improve the self-assessed health of older adults? Evidence from China. [PDF]

Int J Equity Health
Wang X, Yang H, Li Y.
europepmc   +1 more source

Free Trade Zones and Corporate ESG: Evidence From a Quasi‐Natural Experiment in China

Business Strategy and the Environment, EarlyView.
ABSTRACT This study examines how China's Pilot Free Trade Zones (FTZs) influence corporate ESG performance. Using a staggered difference‐in‐differences model on Chinese listed firms from 2009 to 2024, we combine coarsened exact matching (CEM) and geography‐based instrumental variables to ensure robust identification.
Wen Li, Yinghan Zhao, Brian Lucey
wiley   +1 more source

How Brand Strategy and Brand Communication Help to Building Brand Equity in a developing country – a Study on the metropolitan city, Kathmandu, Nepal

, 2023
Globalization has made the business world competitive like never before. The concept of building a long-term brand is emerging rapidly over time. Proper mechanisms, tools, or techniques were absent from branding used today. Businesses are continuously working to gain an edge over their competitors in the market. However, finding the proper mechanism of
openaire   +1 more source

Acceptability, feasibility and equity implications of nutritional supplementation interventions for the prevention of wasting in infants and young children: A rapid qualitative evidence synthesis. [PDF]

Afr J Prim Health Care Fam Med
Brand ASP, Visser ME, Kallon II, Van Wyk SSP, Rohwer AC.   +4 more
europepmc   +1 more source

Digital Technology's Role in Circular Waste Management: A Systematic Review

Business Strategy and the Environment, EarlyView.
ABSTRACT Combining circular economy ideas with digital tools offers a game‐changing way to tackle global sustainability problems. This paper focuses on how digital changes and circular economy models link up. A review has been conducted for 112 articles from 2021 to September 2025, using PRISMA‐2020 methodology. This study covered new tech like AI, IoT,
Reza Eslamipoor
wiley   +1 more source

Impact of Brand Equity on Patronage and Repurchase Intention of Branded Apparels in Chennai City

International Journal of Psychosocial Rehabilitation, 2020
openaire   +1 more source

From coverage to capability: assessing equitable access to community-based senior meal programs in Shanghai. [PDF]

BMC Public Health
Huang W, Ma Y, Sun J.
europepmc   +1 more source