Results 171 to 180 of about 146,481 (290)

Leveraging Brand Equity by Applying Brand Communication and Forming City Branding Based on Unique Selling Proposition (A Case of Crafts City) [PDF]

International Journal of Business and Administrative Studies, 2019
openaire   +1 more source

Measuring Brand Equity: A Perspective from Giant Hypermarket Customers in Malang City Indonesia [PDF]

Journal of Engineering and Applied Sciences, 2019
Mahmud ., Widji Astuti, Junianto Tjahjo Darsono   +2 more
openaire   +1 more source

A Critical Analysis of Microsoft's Rhetoric and Reality of Sustainability Engagement

Business Strategy and the Environment, EarlyView.
ABSTRACT This study critically examines Microsoft's environmental, social and governance (ESG) rhetoric and operational reality, to offer insights that extend beyond conventional greenwashing or bluewashing. Drawing on over 20 years of Microsoft's sustainability reports (2003–2024), third‐party ESG evaluations and media investigations, it employs ...
Omaima A. G. Hassan, Iqbal Khadaroo
wiley   +1 more source

Integrating customer-based brand equity and the theory of planned behavior to predict electric vehicle adoption in China: The moderating role of perceived price. [PDF]

PLoS One
Zheng C, Sun D, Khamarudin M, Ahmad A, Wei H, Xu J.   +5 more
europepmc   +1 more source

Cass-Clay Creamery: A New Direction for an Old Brand [PDF]

Consolidation and industrialization are increasingly important factors affecting the level of membership in cooperative businesses. This article presents information about the development of the dairy industry in North Dakota and its effect on Cass- Clay
Boland, Michael A., McKee, Gregory J.
core   +1 more source

Fueling Tomorrow: Scenario Planning for the Future of Gas Stations

Business Strategy and the Environment, EarlyView.
ABSTRACT Transport electrification is reshaping the service infrastructures that mediate everyday mobility, yet most electrification scenario studies remain macrolevel and offer limited insight into how incumbent forecourt (gas‐station) networks can adapt under deep uncertainty.
Joao Gabriel Rosa, Fabiano Armellini, Jean‐Marc Robert   +2 more
wiley   +1 more source

Fast-food and convenience outlets near schools in California: a comparison of private and public schools. [PDF]

Am J Epidemiol
Karimuzzaman M, Miller S, Sanchez-Vaznaugh EV, Sánchez BN, Sánchez BN.   +4 more
europepmc   +1 more source

EFFECT OF BRAND EQUITY ON CUSTOMER RETENTION IN THE RETAIL INDUSTRY IN PUNE CITY

International Journal For Multidisciplinary Research
In the highly competitive retail landscape of Pune City, customer retention is a crucial driver of profitability and sustainable growth. This research paper investigates the impact of brand equity on customer retention within the retail sector in Pune.
openaire   +1 more source

Beyond Economic‐Environmental Dominance: Knowledge Management and Responsible Sustainability in Business Strategy Research

Business Strategy and the Environment, EarlyView.
ABSTRACT This study provides an exploratory, descriptive analysis of how knowledge management (KM) research engages with responsible sustainability from a strategic perspective. Using bibliometric science mapping, we analyse 97 Web of Science publications to identify dominant thematic patterns, relative emphases and conceptual blind spots shaping the ...
Jaime J. González‐Masip
wiley   +1 more source

Cuteness conquest: how cuteness type and brand impression affect consumers' brand evaluation in social media. [PDF]

Front Psychol
Wang J, Zhou J, Shen J, Wang X.
europepmc   +1 more source