Results 91 to 100 of about 4,203,026 (282)

An Analysis Regarding Descriptive Dimensions of Brand Equity [PDF]

The competitive potential of any company is significantly influenced by the brands held in the company’s portfolio. Brands are definitely valuable marketing assets.
Oana Adriana GICA, Ovidiu Ioan MOISESCU
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How Can Community Music Enhance Place‐Based Efforts to Create Greater Social Equity? Insights From an Australian Cultural Mapping Exercise

Australian Journal of Social Issues, EarlyView.
ABSTRACT Social inequity is increasing in Australia, often manifesting in entrenched locational disadvantage that requires place‐based responses grounded in local strengths, knowledge and participation. While community music programmes have demonstrated a range of positive social outcomes, their potential contribution to place‐based efforts addressing ...
Brydie‐Leigh Bartleet, Emma Heard, Matt Hsu, Mathew Klotz, Chi Lui Flora Wong, Joel Alexander Spence, Pearly Black   +6 more
wiley   +1 more source

Evaluation of brand equity in software companies: Case Study of Chargon [PDF]

, 2016
IT industry especially the software industry is of the growing industries in the world which has grown considerably in recent years. In such circumstances, there will be some companies which want to differentiate themselves from competitors and create a ...
Hoseini, Ayat, Shokouhyar, Sajad Shokouhyar, Otarkhani, Ali   +2 more
core   +1 more source

The influence of historical nostalgia on a heritage destination's brand authenticity, brand attachment, and brand equity

, 2021
This article aims to examine an integrative model of historical nostalgia, brand authenticity, brand attachment, and brand equity based on the case of the Shaolin Temple, a heritage destination in China. The discussion is based on 470 responses collected
Lee, TJ, Xiaohua Chen, You, ES, Li, X, Timothy J. Lee, Xiubai Li, Eun Sue You, Chen, X   +7 more
core   +1 more source

Translation and Cross‐Cultural Adaptation of the Chronic Rhinosinusitis Control Test for Global Use

International Forum of Allergy &Rhinology, EarlyView.
ABSTRACT Introduction The Chronic Rhinosinusitis Control Test (CRCT) is a patient‐reported outcome measure (PROM) written in English that is psychometrically validated to measure chronic rhinosinusitis control. Because the availability of translated PROMs is a driver of data equity—collection of data that is fair and generally representative—our ...
Hye K. Pae, Detong Xia, Hanzhong Sun, Yudi Chen, Kwangoh Yi, Minjeong Song, Eriko Sato, Ali R. Abasi, Jody Ballah, Anna Babarczy, Raymond Bertram, Agnieszka Biernacka, Mable Chan, Teresa Civera, Irina Dubinina, Doğu Erdener, María Isabel Maldonado García, Ali Garib, Tuomo Häikiö, Fuk‐chuen HO, Li‐Yu Hung, R. Malatesha Joshi, Oksana Kanerva, Kiranpreet Kaur Baath, Björn Köhnlein, Dalibor Kučera, Paula Luegi, Yustinus Calvin Gai Mali, Sivan Medina, Stefan Milosavljević, Amna Mirza, Mohamed Y. Mwamzandi, Fatemeh Nami, Anabella‐Gloria Niculescu‐Gorpin, Portia Padilla, Georgia Panayiotou, Manuel Perea, Luciano Perondi, Hiển Phạm, Rasmus Puggaard‐Rode, Anurag Rimzhim, Sreeparna Sarkar, David L. Share, Gláucia V. Silva, Antônio R. M. Simões, Charlotte Stormbom, Titima Suthiwan, Katsuo Tamaoka, Mila Tasseva‐Kurktchieva, Paweł Urbanik, An Van, Katie M. Phillips, Ahmad R. Sedaghat   +52 more
wiley   +1 more source

Capitalizing on B2B brand equity: a supply chain perspective [PDF]

PurposeBrand equity is an important firm resource that signals the strength of a business in a marketplace of imperfect information. As a result, this concept has been well theorized in marketing theory and practice as a tool for influencing customer ...
Dawson, Altricia, Wang, Miao, Zhang, Yumeng, Zhang, Lina, Wu, Lin   +4 more
core   +1 more source

Investigating the changes in skin color representation within US medical textbook imagery

Anatomical Sciences Education, EarlyView.
Abstract Medical education traditionally relies on textbooks with limited representation of dark skin tones, contributing to “visual racism.” This study sought to answer: “To what extent has skin‐of‐color representation changed in widely used U.S. medical textbooks over twenty years?” Older and newer editions of four widely used medical textbooks were ...
Justin Lyon, Dillon Stevens, Adriene Pavek, Annabelle Huntsman, Jennifer L. Hamilton   +4 more
wiley   +1 more source

« Retail brand equity: a conceptual and differentiated approach » [PDF]

This research focuses on retail branding in France. A qualitative study aims at identifying which are the specific dimensions of brand equity to be adapted to retail brands and which feedback effects of brand extension can occur on the image of retailer ...
Gérard Cliquet, Magali Jara
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Developing a critical caste analysis within information science and technology: A research review: An Annual Review of Information Science and Technology (ARIST) paper

Journal of the Association for Information Science and Technology, EarlyView.
Abstract Caste—an ascriptive social hierarchy in South Asia and its diaspora—is a globalized phenomenon. Recent caste‐based discrimination, particularly in technology companies and anti‐caste efforts to address it, has compelled academia, policy, and the technology industry to better understand contemporary mechanics of caste.
Nayana Kirasur, Britt Paris
wiley   +1 more source

Brand Equity Model of Tourism Destination

, 2010
[[abstract]]Facing with the competitive tourism market, there are more and more destination marketers start to apply brand theory to tourism destination marketing. More specifically, they create the destination brand equity by using a series of marketing
Lia,Wan-Lin
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