Results 91 to 100 of about 146,481 (290)
ANALISIS PENGARUH ADVERTISING DAN PUBLIC RELATIONS TERHADAP KEPUTUSAN PEMBELIAN PRODUK HIJAU (Studi pada Pengguna Produk Hijau The Body Shop Semarang) [PDF]
, 2016 This study aims to analyze the influences of advertising and public relations to purchase decision in green products through brand equity of The Body Shop’s Semarang customers.
ARIPRAYUGO, Galih, SANTOSA, Suryono Budi
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Enterprising women: independence, finance and Virago Press, c.1976-1993 [PDF]
, 2019 Virago Press were established in 1972 and became one of the twentieth century’s most enduring publishing brands. As a women-led enterprise, articulations of independence have defined key moments in Virago’s history. This article explores two moments when
Withers, D-M
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American Journal of Community Psychology, EarlyView.Abstract An ecological model was developed to examine the pathways linking immigration state policies to physically safe work conditions and work volition, interpersonal discrimination, and mental health distress. The ecological framework was tested among two subsamples totaling 529 Latinx immigrant participants: (1) immigrants who resided in states ...
Germán A. Cadenas +6 more
wiley +1 more source
Peran Green Trust Memediasi Pengaruh Green Brand Image terhadap Green Brand Equity pada Produk Hijau [PDF]
, 2017 Green marketing as one of the marketing strategies that can be applied by marketers to retain customers without a negative impact on the environment.
Siwandana, I. K. (I), Wardana, I. M. (I)
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Enhancing Brand Equity Through Sustainability: Waste Recycling [PDF]
, 2015 Unlike many existing research studies that explain reverse marketing from a purchasing perspective, this study recognizes it as an honest effort made by managers aiming to promote sustainability by purposefully managing waste and discusses the spillover ...
Gupta, Suraksha
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Australian Journal of Social Issues, EarlyView.ABSTRACT Australia's Closing the Gap reform aims to address disparities experienced by Aboriginal and Torres Strait Islander peoples. There are specific targets focussed on key educational transitions; yet, the transition to secondary education is not a targeted priority.
Azhar Hussain Potia +3 more
wiley +1 more source
Price, Brand Equity, and Perceived Quality on Purchase Intention of Honda Scooter Motorcycle in Manado [PDF]
, 2014 The trend of using scooter motorcycles nowadays is crucial to support consumer daily activity; the increasing number of national whole sales shows a good sign for motorcycle industry, this research specialized explores the effect of three important ...
Pandowo, M. (Merinda) +2 more
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Willingness to Pay for Brand Reputation: Lessons from the Volkswagen Diesel Emissions Scandal [PDF]
, 2020 In this study, we use the announcement of the Volkswagen emissions scandalon September 18, 2015, as an exogenous shock to measure consumers’ willing-ness to pay (WTP) for brand reputation. Only Volkswagen diesel cars producedin2009-2015were announced as
Che, X., Katayama, H., Lee, P.
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Australian Journal of Social Issues, EarlyView.ABSTRACT In this paper, we trace the journey to create the Strong Roots for our Futures Program, a government program to resource and support Traditional Owners to undertake a range of activities in areas where no state recognition existed. We provide a background to state recognition in Victoria before considering the program design, leading to an ...
Nell Reidy +2 more
wiley +1 more source
Corporate social marketing and brand equity – a case of dairy products in Vietnam
Cogent Business & ManagementThe research conducted to study the impact of customers’ perceptions of corporate social marketing (CSM) on the multidimensions of brand equity in the case of dairy products in Vietnam.
Thi Quy Vo, Tuan Nguyen-Anh
doaj +1 more source