ANALISIS PENGARUH BRAND IMAGE DAN CORPORATE BRANDING TERHADAP BRAND EQUITY SERTA DAMPAKNYA PADA LOYALITAS PELANGGAN OPERATOR SELULER TELKOMSEL DI KOTA SEMARANG [PDF]
, 2018 This research aims to find the infulence of brand image and corporate branding on brand equity and its impact on customer loyalty. Furthermore, it aims to find out the role of brand equity in mediating on customer loyalty. This research was conducted on
INDRIANI , Farida, PURNOMO, Singgih
core
Large Language Model‐Based Chatbots in Higher Education
Advanced Intelligent Systems, Volume 7, Issue 3, March 2025.The use of large language models (LLMs) in higher education can facilitate personalized learning experiences, advance asynchronized learning, and support instructors, students, and researchers across diverse fields. The development of regulations and guidelines that address ethical and legal issues is essential to ensure safe and responsible adaptation
Defne Yigci +4 more
wiley +1 more source
Optimizing Green Brand Equity: The Integrated Branding and Behavioral Perspectives
SAGE Open, 2021 A compelling question that constantly arises in our society today is “How do we build a healthy brand that is closely associated with environmental activities?” Enhancing green brand equity is among the answers.
Minh-Tri Ha
doaj +1 more source
ANALISIS PENGARUH BRAND ASSOCIATIONS, BRAND AWARENESS, DAN BRAND IMAGE TERHADAP LOYALITAS MEREK DENGAN EKUITAS MEREK SEBAGAI VARIABEL INTERVENING PADA SEPATU OLAHRAGA NIKE DI KOTA SEMARANG [PDF]
, 2015 This study aimed to analyze the effects arising from the brand associations, brand awareness, and brand image on brand equity and its influence on brand loyalty from sport shoes brand Nike.
MUDIANTONO, Mudiantono +1 more
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American Journal of Agricultural Economics, EarlyView.Abstract This paper derives a firm‐level threshold, the Herfindahl Neutral Point, from the standard concentration index used in merger review. At this threshold, a marginal expansion leaves the index unchanged. Firms below the threshold reduce concentration when they expand; firms above it increase concentration.
Andrew J. Keller, Krishna P. Paudel
wiley +1 more source
Journal of Management Small and Medium Enterprises (SME's)This study aims to examine the influence of social media usage and electronic word of mouth (eWOM) on purchase intention, with brand equity serving as a mediating variable among Generation Z fashion consumers in Surakarta City.
Devanda Martianta Sabeliana +1 more
doaj +1 more source
FACTORS AFFECTING OVERALL BRAND EQUITY: THE CASE OF SHAHRVAND CHAIN STORE [PDF]
Management & Marketing, 2013 In recent years the role of chain stores in distribution system of Iran has been paid more attention. Managers of these stores are seeking to increase the stores’ brand equity.
Shahriar AZIZI, Jamali KAPAK
doaj
Pengaruh Elemen Brand Knowledge Dan Brand Equity Terhadap Repurchase Intention [PDF]
, 2015 This study was made to determine the brand knowledge and brand equity effecs towards repurchase intention in Veneta Brands of ink irinter products. The research took place in Bandung. The research was also done using descriptive andcausal analysis.
Lawu, B. J. (Bakti)
core
Do UK universities communicate their brands effectively through their websites? [PDF]
, 2011 This paper attempts to explore the effectiveness of UK universities’ websites. The area of branding in higher education has received increasing academic investigation, but little work has researched how universities demonstrate their brand promises ...
Aaker D. A. +33 more
core +1 more source
CONSUMERS’ ATTITUDES TOWARD PROMOTION IN SHAPING VINAMILK BRAND EQUITY IN CAN THO CITY
Scientific Journal of Tra Vinh University, 2019 The study aims at evaluating consumers’ attitudes toward promotion in shaping Vinamilk brand equity in Can Tho City. The research was conducted through a survey of 296 customers at four districts in Can Tho City. In this study, the descriptive analysis method, Cronbach’s Alpha, Exploratory Factor Analysis and Confirmatory Factor Analysis were used ...
Tu Anh Phan, Kiet Tuan Phan
openaire +2 more sources