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International Journal of Analysis and Applications, 2020 From the recent marketing incidents of a typical airline company, this research study would like to analyze the sources and consequences of Airline's Consumer Brand Equity by using Vietjet Air Vietnam as an example. To this end, we developed an empirical
Nhu-Ty Nguyen
doaj
FACTORS AFFECTING OVERALL BRAND EQUITY: THE CASE OF SHAHRVAND CHAIN STORE [PDF]
Management & Marketing, 2013 In recent years the role of chain stores in distribution system of Iran has been paid more attention. Managers of these stores are seeking to increase the stores’ brand equity.
Shahriar AZIZI, Shahram Jamali KAPAK
doaj
Australian Journal of Social Issues, EarlyView.ABSTRACT Australia's Closing the Gap reform aims to address disparities experienced by Aboriginal and Torres Strait Islander peoples. There are specific targets focussed on key educational transitions; yet, the transition to secondary education is not a targeted priority.
Azhar Hussain Potia +3 more
wiley +1 more source
Constructing an Index for Brand Equity: A Hospital Example [PDF]
, 2011 If two hospitals are providing identical services in all respects, except for the brand name, why are customers willing to pay more for one hospital than the other? That is, the brand name is not just a name, but a name that contains value (brand equity).
Wang, Yu-Che +3 more
core
Australian Journal of Social Issues, EarlyView.ABSTRACT In this paper, we trace the journey to create the Strong Roots for our Futures Program, a government program to resource and support Traditional Owners to undertake a range of activities in areas where no state recognition existed. We provide a background to state recognition in Victoria before considering the program design, leading to an ...
Nell Reidy +2 more
wiley +1 more source
Australian Journal of Social Issues, EarlyView.ABSTRACT The 2023 Australian Voice to Parliament Referendum presented a pivotal moment in the nation's democratic landscape. Despite support for Indigenous well‐being, the referendum did not secure the necessary approval, prompting extensive analysis of its outcome.
Scott Baum, William Mitchell
wiley +1 more source
« Retail Brand Equity: A PLS Approach [PDF]
In large retail stores, France is characterized by market saturation and even a decline of several retail concepts such as variety stores, or even supermarkets and hypermarkets (Cliquet, 2000).
Magali Jara
core
An Integrated Retailer Image and Brand Equity Framework : Re-examining, Extending, and Restructuring Retailer Brand Equity [PDF]
, 2017 Retailers are amongst the world's strongest brands, but little is known about retailer brand equity. In spite of their extensive use, we argue that current operational models are too abstract for understanding the uniqueness of the retail industry and ...
Steve Burt +6 more
core +1 more source
Australian Journal of Social Issues, EarlyView.ABSTRACT Migrant healthcare workers in Australia find themselves at the centre of three intersecting concerns, often presented as ‘crises’ in contemporary discourse: the ‘care crisis’, the ‘housing crisis’ and the ‘migration crisis.’ Yet their own perspectives on these issues are rarely foregrounded. This paper explores the role of homeownership in the
Leah Williams Veazey
wiley +1 more source
, 2017 The purpose of this study is to examine the relationship between brand associations, brand loyalty, and brand equity of Honda motorcycle in Jambi City. Previous researches have shown controversial result on how the relationship of brand associations on brand equity and the role of brand loyalty on it.
Jamira, Anaseputri +2 more
openaire +1 more source