Results 21 to 30 of about 3,234 (291)
Investigating the Effect of CSR on Brand Equity with the Mediating Role of Brand Personality and Brand Reputation: A case Study of Golrang [PDF]
کاوشهای مدیریت بازرگانی, 2017 One of the most important marketing concepts that are nowadays widely discussed by scholars and experts in marketing is brand equity. In this study, the effect of CSR initiatives on brand equity is investigated with regard to the mediating role of brand ...
Reza Esmaeil Pour +2 more
doaj +1 more source
Agricultural Socio-Economic Empowerment and Agribusiness Journal, 2022 White sugar is one of the beverage ingredients with the highest amount of consumption in Indonesia. This is based on drinking habits and processed foods that use granulated sugar.
Tirto Mulyo +2 more
doaj +1 more source
, 2022 The purpose of this study was to examine and analyze the effect of halal brand awareness, halal brand value, halal brand image, perceived quality of halal brand on destination brand equity.
Hoere, Yohanes Baptista +1 more
core +2 more sources
Impact of Brand Origin Country Perception on Brand Equity among Sports Products Consumers [PDF]
Archives in Sport Management and Leadership, 2023 The purpose of this study was to analyze the impact of brand origin country perception on brand equity among sports products consumers in Isfahan city. This research was practical and causal-co relational. The statistical sample included all consumers of
Davood Nasr Esfahani, hengameh shams
doaj +1 more source
Analyzing the Impact of Brand Equity and Advertisement on Customersâ Loyalty in Isfahan City [PDF]
International Journal of Academic Research in Business and Social Sciences, 2014 The objective of this study was to analyze the impact of advertisement and brand equity on customers’ loyalty in Isfahan city. literature review on advertising, brand equity, customer loyalty research model was presented .A standard questionnaire was used as data collection instrument.
Mohammad Hossein Moshref Javadi +2 more
openaire +1 more source
The Impact of Brand Reputation, Brand Equity and Brand Competence on Brand Loyalty
, 2022 The aims of this study were to test and analyze the impact of reputation, equity and brand competence to the handphone brand loyalty in Ambon city. The Population in this study were all the handphone users in Ambon City.
Makatita, Muhajir +5 more
core +1 more source
PENGARUH ELEMEN EKUITAS MEREK TERHADAP KEPUTUSAN PEMBELIAN PISANG “SUNPRIDE” DI KOTA BANDAR LAMPUNG
Jurnal Agrisep, 2020 This research aims to analyze the effect of brand equity elements on the purchasing decision of "Sunpride" bananas in Bandar Lampung City. The basic method of this research is descriptive.
Utari Trina Sujana +2 more
doaj +1 more source
Analisis Visual Penerapan Brand Equity Pada Video City Branding "Shining Batu"
Jurnal Desain Komunikasi Visual Asia, 2023 Objek penelitian adalah video city branding Kota Batu yaitu video berjudul ”Shining Batu” yang di publikasikan oleh Pemerintah Kota Batu guna mendukung kegiatan branding diantaranya untuk promosi mengenalkan kepada starget audience untuk datang ke Kota Batu hingga menciptakan citra bahwa Kota Batu yang diwakilkan dengan City Branding ”Shining Batu ...
Yogi Widya Saka Warsaa +1 more
openaire +1 more source
Kajian Brand Equity dan City Branding terhadap Keputusan Mengunjungi Objek Wisata [PDF]
Jurnal Manajemen dan Bisnis: Performa, 2019 ABSTRACT The tourism sector can drive the region's economy in addition to the industrial sector. Tourism potential in Indonesia has a lot of diversity in each region due to geographical and demographic factors. Government policy strongly supports the development of tourism in different regions to encourage economic growth and welfare of the people. One
Terra Saptina Maulani +1 more
openaire +1 more source
Investigating the effects of different levels of CRM investment on development of brand equity [PDF]
Management Science Letters, 2014 This paper investigates the effects of different marketing strategies including basic marketing, reactive marketing, accountable marketing, proactive marketing and partnership marketing on brand equity. The proposed study uses two questionnaires, one for
Hamed Abbasi +3 more
doaj +1 more source