Results 21 to 30 of about 2,372 (252)
Brand Equity and Brand Performance on Branded Apparels in Chennai City
International Journal of Innovative Technology and Exploring Engineering, 2019 The present paper focuses mainly on perceived quality, trust and loyalty of brand. Virtually, the equity of the brand is copiously considered comprising assets, liabilities name as well and symbol of the brand that either addsorsubtracts from the value provided by a product or service to a firm and/or to that firm’s customers.
V. Devendranath Reddy +1 more
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Analyzing the Impact of Brand Equity and Advertisement on Customersâ Loyalty in Isfahan City [PDF]
International Journal of Academic Research in Business and Social Sciences, 2014 The objective of this study was to analyze the impact of advertisement and brand equity on customers’ loyalty in Isfahan city. literature review on advertising, brand equity, customer loyalty research model was presented .A standard questionnaire was used as data collection instrument.
Mohammad Hossein Moshref Javadi +2 more
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PENGARUH ELEMEN EKUITAS MEREK TERHADAP KEPUTUSAN PEMBELIAN PISANG “SUNPRIDE” DI KOTA BANDAR LAMPUNG
Jurnal Agrisep, 2020 This research aims to analyze the effect of brand equity elements on the purchasing decision of "Sunpride" bananas in Bandar Lampung City. The basic method of this research is descriptive.
Utari Trina Sujana +2 more
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Impact of Brand Origin Country Perception on Brand Equity among Sports Products Consumers [PDF]
Archives in Sport Management and Leadership, 2023 The purpose of this study was to analyze the impact of brand origin country perception on brand equity among sports products consumers in Isfahan city. This research was practical and causal-co relational. The statistical sample included all consumers of
Davood Nasr Esfahani, hengameh shams
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Kajian Brand Equity dan City Branding terhadap Keputusan Mengunjungi Objek Wisata [PDF]
Jurnal Manajemen dan Bisnis: Performa, 2019 ABSTRACT The tourism sector can drive the region's economy in addition to the industrial sector. Tourism potential in Indonesia has a lot of diversity in each region due to geographical and demographic factors. Government policy strongly supports the development of tourism in different regions to encourage economic growth and welfare of the people. One
Terra Saptina Maulani +1 more
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Jurnal Syntax Admiration, 2023 Currently, marketing aspects no longer focus solely on product functions but are more geared towards brand competition. Successful products or services always have a strong or dominant brand in the market. This research aims to (1) determine the influence of brand awareness, brand image, and brand equity on brand attitude and its impact on the ...
Amir Rumra, Noersyam Muhrim
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Investigating the effects of different levels of CRM investment on development of brand equity [PDF]
Management Science Letters, 2014 This paper investigates the effects of different marketing strategies including basic marketing, reactive marketing, accountable marketing, proactive marketing and partnership marketing on brand equity. The proposed study uses two questionnaires, one for
Hamed Abbasi +3 more
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Revista Gestão em Análise, 2022 This article studies the relationships between the antecedents of brand equity and the subsequent ones that are moderated by the top-of-mind services in the context of the strategic subprojects of the digital city of Fortaleza.
José Sarto Freire Castelo +1 more
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Customer satisfaction and trust interaction model [PDF]
Management Science Letters, 2021 The purpose of this study is to identify and analyze the interaction between customer satisfaction and trust in a structural model. Sample consists of 210 Suzuki motor bikes’ users, aged 17-64, domiciled in Medan.
Napitupulu, Runggu Besmandala +3 more
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The role of localization strategy in development of brand equity: A case study of Samsumg firm [PDF]
Management Science Letters, 2015 In this paper an attempt is made to analyze the components of localization strategy including attribute policy, benefits policy, application/implementation policy, consumer policy, competition policy, quality/price policy and product category policy on ...
Marzieh Babayi , Zeinolabedin Rahmani
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