Results 11 to 20 of about 3,234 (291)
, 2017 The purpose of this study is to examine the relationship between brand associations, brand loyalty, and brand equity of Honda motorcycle in Jambi City. Previous researches have shown controversial result on how the relationship of brand associations on brand equity and the role of brand loyalty on it.
Jamira, Anaseputri +2 more
openaire +2 more sources
PERAN BRAND IMAGESEBAGAI PEMEDIASI PENGARUH COUNTRY OF ORIGINPADA BRAND EQUITY
Matrik, 2015 The aim of this study is to determine the mediating role of brand image on the influence of countryof origin on brand equity of Toyota car in Denpasar City. This research was conducted to 150 samples by implementing purposive sampling method.
Pratiwi Ni Luh Putu Mira +1 more
doaj +1 more source
Investigating different factors influencing on brand equity [PDF]
Management Science Letters, 2014 The purpose of this paper is to determine and prioritize factors influencing on brand equity in consumer’s point of view for a case study of Samsung appliance consumers in city of Tehran, Iran.
Afsane Zamanimoghadam +2 more
doaj +1 more source
CITY BRANDING DI JEMBER : ANALISIS PERSPEKTIF DARI PENGUNJUNG
Business and Finance Journal, 2021 This study aims to analyze the effect of brand attitude and brand image on brand preference through mediating brand equity. The data collection technique used was a survey through a questionnaire given to respondents.
Ardian Jaya Prasetya +2 more
doaj +1 more source
University students’ insight on brand equity [PDF]
Management Science Letters, 2020 The recognition of brand equity has been in a substantial amount of recent research. In this study, we investigated the indicators of brand equity, which include brand image, brand awareness, and brand loyalty, in the context of higher education in ...
Khoa T. Tran +3 more
doaj +1 more source
Brand Equity of A Tourist Destination: An Analysis of Domestic Tourists' Perspectives
AMAR (Andalas Management Review), 2021 According to the Ministry of Tourism's performance in 2019, an increase in international tourist visits to 16.1 million persons resulted in a Rp 280 trillion increase in foreign exchange earnings.
Chairunnisya Chairunnisya +1 more
doaj +1 more source
Presenting a Model for Evaluating the Brand Equity in Isfahan City Health Services, Iran
مدیریت اطلاعات سلامت, 2016 Introduction: The special brand equity is an important factor in marketing of health services especially in hospitals. The aim of the current study was to provide a model for evaluating the brand equity in Isfahan city hospitals, Iran.
Azarnoush Ansari, Farzaneh Mohammadi
doaj +1 more source
A study on the effects of advertisement on brand equity: Evidence from mobile industry [PDF]
Management Science Letters, 2014 This paper presents an empirical investigation to study the effects of advertisement on brand equity. The study has accomplished on two well-known brands in mobile providers in city of Tehran, Iran.
Mahmoud Samiei Nasr +2 more
doaj +1 more source
MEASURING BRAND EQUITY: THE PERSPECTIVE OF STARBUCKS’ CUSTOMERS
Jurnal Aplikasi Manajemen, 2020 This study aims to analyze brand loyalty in mediating the effect of brand association and brand awareness on brand equity. The population of this study is customers of Starbucks Coffee in Malang City, with a sample of 160 respondents.
Astrid Puspaningrum
doaj +1 more source
Brand value analysis of brand equity in the new Solo City logo
PRofesi Humas Jurnal Ilmiah Ilmu Hubungan Masyarakat, 2023 Background: This article analyzes the factors that affect brand equity in the search for brand value in the new visual logo Solo city, which functions as part of city branding. Purpose: The purpose of this study is to present four factors of brand equity.
Sigied Himawan Yudhanto +5 more
openaire +1 more source