Results 11 to 20 of about 2,372 (252)
Investigating different factors influencing on brand equity [PDF]
Management Science Letters, 2014 The purpose of this paper is to determine and prioritize factors influencing on brand equity in consumer’s point of view for a case study of Samsung appliance consumers in city of Tehran, Iran.
Afsane Zamanimoghadam +2 more
doaj +1 more source
CITY BRANDING DI JEMBER : ANALISIS PERSPEKTIF DARI PENGUNJUNG
Business and Finance Journal, 2021 This study aims to analyze the effect of brand attitude and brand image on brand preference through mediating brand equity. The data collection technique used was a survey through a questionnaire given to respondents.
Ardian Jaya Prasetya +2 more
doaj +1 more source
University students’ insight on brand equity [PDF]
Management Science Letters, 2020 The recognition of brand equity has been in a substantial amount of recent research. In this study, we investigated the indicators of brand equity, which include brand image, brand awareness, and brand loyalty, in the context of higher education in ...
Khoa T. Tran +3 more
doaj +1 more source
Brand value analysis of brand equity in the new Solo City logo
PRofesi Humas Jurnal Ilmiah Ilmu Hubungan Masyarakat, 2023 Background: This article analyzes the factors that affect brand equity in the search for brand value in the new visual logo Solo city, which functions as part of city branding. Purpose: The purpose of this study is to present four factors of brand equity.
Sigied Himawan Yudhanto +5 more
openaire +1 more source
Brand Equity of A Tourist Destination: An Analysis of Domestic Tourists' Perspectives
AMAR (Andalas Management Review), 2021 According to the Ministry of Tourism's performance in 2019, an increase in international tourist visits to 16.1 million persons resulted in a Rp 280 trillion increase in foreign exchange earnings.
Chairunnisya Chairunnisya +1 more
doaj +1 more source
A study on the effects of advertisement on brand equity: Evidence from mobile industry [PDF]
Management Science Letters, 2014 This paper presents an empirical investigation to study the effects of advertisement on brand equity. The study has accomplished on two well-known brands in mobile providers in city of Tehran, Iran.
Mahmoud Samiei Nasr +2 more
doaj +1 more source
MEASURING BRAND EQUITY: THE PERSPECTIVE OF STARBUCKS’ CUSTOMERS
Jurnal Aplikasi Manajemen, 2020 This study aims to analyze brand loyalty in mediating the effect of brand association and brand awareness on brand equity. The population of this study is customers of Starbucks Coffee in Malang City, with a sample of 160 respondents.
Astrid Puspaningrum
doaj +1 more source
Analisis Visual Penerapan Brand Equity Pada Video City Branding "Shining Batu"
Jurnal Desain Komunikasi Visual Asia, 2023 Objek penelitian adalah video city branding Kota Batu yaitu video berjudul ”Shining Batu” yang di publikasikan oleh Pemerintah Kota Batu guna mendukung kegiatan branding diantaranya untuk promosi mengenalkan kepada starget audience untuk datang ke Kota Batu hingga menciptakan citra bahwa Kota Batu yang diwakilkan dengan City Branding ”Shining Batu ...
Yogi Widya Saka Warsaa +1 more
openaire +1 more source
Investigating the Effect of CSR on Brand Equity with the Mediating Role of Brand Personality and Brand Reputation: A case Study of Golrang [PDF]
کاوشهای مدیریت بازرگانی, 2017 One of the most important marketing concepts that are nowadays widely discussed by scholars and experts in marketing is brand equity. In this study, the effect of CSR initiatives on brand equity is investigated with regard to the mediating role of brand ...
Reza Esmaeil Pour +2 more
doaj +1 more source
Agricultural Socio-Economic Empowerment and Agribusiness Journal, 2022 White sugar is one of the beverage ingredients with the highest amount of consumption in Indonesia. This is based on drinking habits and processed foods that use granulated sugar.
Tirto Mulyo +2 more
doaj +1 more source