Results 11 to 20 of about 146,481 (290)
An investigation on the effect of advertising corporate social responsibility on building corporate reputation and brand equity [PDF]
Management Science Letters, 2013 Corporate social responsibility (CSR) plays an important role on creating a good image for business owners especially in banking industry. In this paper, we present an empirical survey to measure the impact of CSR on increasing reputation as well as ...
Hamid Reza Saeednia, Zahra Sohani
doaj +2 more sources
CITY BRANDING AND ITS VARIABLES: THE EVIDENCE FROM INDONESIA [PDF]
Geo Journal of Tourism and Geosites, 2021 This study aims to analyze city branding in tourist areas, with the variables being studied city brand attractiveness, tourism experience, city brand attitude, and city brand equity in tourism areas in Indonesia.
Asep MIFTAHUDDIN +3 more
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Investigating green brand equity and its driving forces [PDF]
Management Science Letters, 2020 Green brand equity becomes increasingly important in green marketing. Increased green brand equity may promote customer’s purchasing behavior. This paper investigates the relationship between green brand equity and its driving forces, namely, green trust,
Minh Tri Ha
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Factors Affecting Brand Equity in Batu Tourism City [PDF]
Advances in Economics, Business and Management Research, 2021 ABSTRACT- This study aims to determine the effect of Brand Awareness, Brand Image, Brand Loyalty, Perceived Brand Quality on Brand Equity in Batu Tourism City. The City of Batu has designated its area as an agropolitan tourism center in East Java. This study uses qualitative research methods with data analysis in the form of SEM (Structural Equation ...
Prita Ayu Kusumawardhany +2 more
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Investigating different factors influencing on brand equity [PDF]
Management Science Letters, 2014 The purpose of this paper is to determine and prioritize factors influencing on brand equity in consumer’s point of view for a case study of Samsung appliance consumers in city of Tehran, Iran.
Afsane Zamanimoghadam +2 more
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CITY BRANDING DI JEMBER : ANALISIS PERSPEKTIF DARI PENGUNJUNG
Business and Finance Journal, 2021 This study aims to analyze the effect of brand attitude and brand image on brand preference through mediating brand equity. The data collection technique used was a survey through a questionnaire given to respondents.
Ardian Jaya Prasetya +2 more
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University students’ insight on brand equity [PDF]
Management Science Letters, 2020 The recognition of brand equity has been in a substantial amount of recent research. In this study, we investigated the indicators of brand equity, which include brand image, brand awareness, and brand loyalty, in the context of higher education in ...
Khoa T. Tran +3 more
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Brand Equity of A Tourist Destination: An Analysis of Domestic Tourists' Perspectives
AMAR (Andalas Management Review), 2021 According to the Ministry of Tourism's performance in 2019, an increase in international tourist visits to 16.1 million persons resulted in a Rp 280 trillion increase in foreign exchange earnings.
Chairunnisya Chairunnisya +1 more
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Analisis Visual Penerapan Brand Equity Pada Video City Branding "Shining Batu"
Jurnal Desain Komunikasi Visual Asia, 2023 Objek penelitian adalah video city branding Kota Batu yaitu video berjudul ”Shining Batu” yang di publikasikan oleh Pemerintah Kota Batu guna mendukung kegiatan branding diantaranya untuk promosi mengenalkan kepada starget audience untuk datang ke Kota Batu hingga menciptakan citra bahwa Kota Batu yang diwakilkan dengan City Branding ”Shining Batu ...
Yogi Widya Saka Warsaa +1 more
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A study on the effects of advertisement on brand equity: Evidence from mobile industry [PDF]
Management Science Letters, 2014 This paper presents an empirical investigation to study the effects of advertisement on brand equity. The study has accomplished on two well-known brands in mobile providers in city of Tehran, Iran.
Mahmoud Samiei Nasr +2 more
doaj +1 more source