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VILLAGE AND RURAL BRANDING: Strategies for Developing Distinctive Values in Rural Areas
Journal Communication Spectrum, 2017 The development of geographical branding has made any place and space valuable if it is well communicated. This is no exception in the context of village and rural branding. Countries with rich villages and rural areas, such as Indonesia, should consider
Bambang Sukma Wijaya
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Redai dili, 2022 Place branding is an important means of enhancing place value. It promotes the competitiveness of a place by delivering a unique image distinguished from other places to the audience, to stimulate the development of the local economy and enhance the ...
Lin Mingliang, Yang Minghui
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Place Branding and Place-Shaping: A Rural Tourism Programme and Beyond in Southwest China
Tourism and HospitalityWhile place branding strategies are increasingly implemented in rural tourism, they are criticised for issues of exclusion and homogenisation. In response, attempts have been made to rejuvenate place branding by integrating the ideology of place-shaping.
Tian Tian, Stijn Speelman
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Communication & Society (Formerly Comunicación y Sociedad)Place branding as a governance and communication tool can play a key role in sustainable development. Former research illustrates how place branding can influence economic growth, social well-being and environmental preservation.
Elisenda Aguilera-Cora +1 more
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Marketing of tourism destinations: A misapprehension between place and nation branding in Zimbabwe tourism destination. [PDF]
African Journal of Hospitality, Tourism and Leisure, 2018 The study was based on understanding the relationship between place branding and nation branding. This was with an aim to uplift the performance of Zimbabwe tourism destination brand, through an improved global market identity and visibility. This helped
Dr Farai Chigora +1 more
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Regional Studies, Regional Science, 2016 Place branding has become an increasingly integral part of local and regional economic development strategies in the global competition for business investment.
Evan Cleave +3 more
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Welsh Economic Review, 2021 This article sets out developments in the place branding literature, detailing its potential to support sustainable development when considered as a process that reflects and supports the place and its people, policies and practices.
Laura Reynolds
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Travel Writing in Place Branding - A Case Study on Nantes [PDF]
Journal of Tourism, Heritage & Services Marketing, 2017 One of the main channels to communicate city branding, designed to attract British tourists for short breaks, is the travel section of the UK national press.
CharlieMansfield
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Acta Geographica Slovenica, 2022 Place branding is an approach to stimulating territorial development. From the theoretical point of view, place branding in rural areas should be an inclusive and participatory process.
Erik Logar
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Defining Place Branding through Local and National Identity and National Stereotypes
Bulletin of the Transilvania University of Braşov: Series VII: Social Sciences, Law, 2022 From a communication perspective, it can be considered that the identity of a brand is defined by the one who transmits the message, while the image of it is the actual image developed in the mind of the receiver. Brand identity is
V.A. Briciu, A. Briciu
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