Results 1 to 10 of about 199,947 (303)
Origination: the geographies of brands and branding [PDF]
, 2012 Brands are increasingly recognised as prominent entities imbued with meanings that stem well beyond signifying a consumable object. Associations evoked by and assigned to a given brand can be interpreted, deconstructed and reconstructed to form an array ...
Kipnis, E.
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Place Branding as Efficient Management Tool for Local Government
Transylvanian Review of Administrative Sciences, 2013 The economic liberalism, globalization and more recently the economic crisis are general phenomena leading to changes of territorial management practices.
Rodica PETREA +3 more
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Tourism Destination Branding Complexity [PDF]
, 2005 Prior to completing a tourism marketing PhD the author spent almost two decades working in the tourism industry, mostly in destination marketing organisations (DMOs).
Pike, Steven
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VARIABLES OF THE IMAGE OF TOURIST DESTINATION [PDF]
The image of a destination is more than a distinguishing element; it is a component of the supply and brings more value to it. The image of a destination can be the decisive component, while the other elements re relatively alike (1).
Ban Olimpia
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Place branding of seaports in the Middle East [PDF]
, 2017 This paper analyses seaports’ brand personalities as a means of understanding similarities and differences of these important locations and their relationship with their host place image.
A Graham +70 more
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The importance of heritage on the overall perceived image of a place: Barcelona seen by its residents [PDF]
, 2015 Place branding literature generally defines heritage as a major attribute that composes place brands. Moreover, the concept of heritage is deeply connected to place identity, to the point that some authors describe it as its DNA.
Compte-Pujol, M.
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Soft power: Power of attraction or confusion? [PDF]
, 2008 Despite its popularity soft power remains power of confusion. The paper examines the concept, with a special focus on the nature and sources of soft power.
B Gill +12 more
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Estrategia de medios y place branding en la region transnacional europea de Öresund [PDF]
, 2014 The aim is firstly to present a conceptual discussion about the relationship between media strategies and place branding, media effects and relations between sources and journalists.
Falkheimer, Jasper
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Places to cities: Comprehending brands as personalities for Zimbabwean urban tourism vibrancy. [PDF]
African Journal of Hospitality, Tourism and Leisure, 2019 This study upon which this article is based was grounded on understanding the personalities existing within the urban residential areas in Zimbabwe. The aim was to establish personalities that would be used to brand places and cities as residential areas
Dr Farai Chigora +1 more
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JAMAICA: A Famous, Strong but Damaged Brand [PDF]
, 2014 Image, brand and reputation are the new capital for nations in the twenty-first century. In this era of the global marketplace, nations, regions and cities are forced to compete with each other for tourists, investment, aid, students, for buyers of their
Johnson, Hume N
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