Rethinking the place brand: the interactive formation of place brands and the role of participatory place branding [PDF]
Environment and Planning A, 2015 This article attempts to ‘rethink’ place brands after examining in detail how people form them in their minds. The article starts with a very brief account of the place branding literature to provide the necessary background and goes on to identify what we see as a shortcoming in current understanding of the place brand: the dominant idea that brands ...
Mihalis Kavaratzis
exaly +3 more sources
The Place as a Brand. Theory and Practise of the Place Branding
Economics and Culture, 2023 Research purpose. The purpose of the research project was to evaluate the status of place branding as a scientific discipline and to check whether this concept has been concretised during exploration and articulation. An additional objective was to check
Adamus-Matuszyńska Anna, Dzik Piotr
doaj +2 more sources
Place branding: Religion in shaping the three-dimensional essence of a city brand through stakeholder engagement. [PDF]
PLoS ONEThis study explores the role of religion in engaging stakeholders in branding a place on social media and unmasks what implications this has for (re)constructing the three-dimensional meanings of a place brand.
Xiufang Leah Li +2 more
doaj +2 more sources
Student media as a part of urban communication and an actor of inclusive place branding [PDF]
World of Media, 2023 The paper examines the participation of student media in inclusive place branding. Today, the territory is no longer viewed as a specific product, but as the place of interaction between different parties (authorities, businesses, residents, etc ...
Kirill Zorin
doaj +1 more source
Place Branding: Connecting Tourist Experiences to Territories
Fuori Luogo, 2023 Tourism involves different organizations with different aims, such as public or private sectors nongovernmental or associations and even communities.
Fabio Corbisiero
doaj +1 more source
The Impact of Regional Economic Conditions on Place Branding Results: The Survival Analysis Approach
Экономика региона, 2023 Place branding became a part of regional development processes; therefore, regional conditions could affect the place branding success. Nevertheless, studies on place branding success are mostly focused on management issues, and the role of regional ...
Павел Юрьевич Макаров +1 more
doaj +1 more source
Zbornik Radova Ekonomskog Fakulteta u Istočnom Sarajevu, 2013 In recent period of time the globalization as a relevant phenomenon directly affects all spheres of life. Unification, universality as well as homogenous world are some of the results of the process of globalization.
Dalibor Đerić
doaj +1 more source
A multilevel threshold public good perspective on place branding: evidence from Italy
Regional Studies, Regional Science, 2023 This paper proposes a new interpretation of place brand as a multilevel threshold public good (MTPG) produced by the interaction of narratives from different geographical levels.
Margherita Bellanca, Vieri Calogero
doaj +1 more source
Place Branding in the Age of the New Normal:
Maketingu Janaru, 2021 Currently, rural areas have structural problems. Place branding, which leverages the nonresident population, is attracting attention as a solution to these problems. However, the COVID-19 pandemic has prevented this policy from being implemented. In this
Tetsu Kobayashi
doaj +1 more source
‘Damn, Norway’. Place Branding as a Function of Local Campaigns and Global Actors
Fuori Luogo, 2022 Social media platforms are believed to offer new opportunities for place branding practitioners, but also change who participates in the process. This paper investigates the role of global networks in shaping the image of a place, focusing on foreign ...
Jessica Yarin Robinson
doaj +1 more source