Results 1 to 10 of about 112,533 (265)
Place Marketing in Hungary: The Case of Debrecen [PDF]
European Spatial Research and Policy, 2009 After the political transformations in East-Central Europe local authorities were forced to realise that they have to employ more active policy, and consequently, the use of place marketing became more popular.
Gábor Kozma
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Place marketing in function of attracting resources [PDF]
Marketing (Beograd. 1991), 2010 This paper describes the competition between locations (cities, municipalities, states and regions) in attracting necessary resources, and the concept of marketing places as the most effective response to the challenges that locations are facing.
Rakita Branko, Šipragić Miloš
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The place marketing factors that attract Millennials to shopping centres in South Africa [PDF]
The Retail and Marketing Review, 2023 The ‘retail apocalypse’ has disrupted traditional retail, forcing retailers to find innovative ways to reach customers. As Millennials are a significant and growing consumer demographic with a relatively high purchasing power, it is essential for ...
Prof Roland Goldberg, Dr Mia Bothma
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Identification of overtourism in Poznań through the analysis of social conflicts [PDF]
Studia Periegetica, 2020 The purpose of the article is twofold: to diagnose tourism-related conflicts occurring in Poznań by identifying their intensity and key parties, and to determine the capacity of the key stakeholders in the city’s tourism system to mitigate these disputes.
Piotr Zmyślony, Marta Pilarczyk
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Place marketing and place based loyalty schemes [PDF]
, 2020 The place marketing literature is explicit and consistent; place branding is absolutely necessary (Allen 2007, Gertner 2011, Kavaratzis 2004) in the management and marketing of the place (Kavaratzis and Ashworth 2008, Wahlberg 2016).
Rybaczewska, Maria, Sparks, Leigh
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The Place as a Brand. Theory and Practise of the Place Branding
Economics and Culture, 2023 Research purpose. The purpose of the research project was to evaluate the status of place branding as a scientific discipline and to check whether this concept has been concretised during exploration and articulation. An additional objective was to check
Adamus-Matuszyńska Anna, Dzik Piotr
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Becoming a Developed and Sustainable Destination: La Siberia Biosphere Reserve in Spain
Heritage, 2023 This paper reflects on the controversies to protect, and develop rural areas presenting the current situation, and the future, of the La Siberia Biosphere Reserve, located in the Extremadura region of Spain.
M. Isabel Sánchez-Hernández +1 more
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Place Marketing and Urban Retail Agglomerations: An examination of shoppers' place attractiveness perceptions [PDF]
, 2010 This article approaches the perceptions of shoppers towards urban retail agglomerations from the perspective of place marketing. Acknowledging that place marketers need to be mindful of how place users can be best fulfilled, this research conceptualises ...
Thomson, Jennifer A. +14 more
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Residents’ Attitudes Towards Place Marketing: Tourism Marketing Focus
Almatourism, 2017 This article examines theoretical aspects of the co-production concept and illustrates its applicability within the framework of place marketing and tourism.
Alexandra Sazhina, Irina Shafranskaya
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Regional Marketing to Change Regional Images: The Example of the Groningen Province Campaign
European Spatial Research and Policy, 2009 An important element in the urban and regional development strategy of many local and regional governments is geographical marketing. The process of geographical marketing combines promotional, spatial and organisational activities, and can be aimed at ...
Pieter H. Pellenbarg, Wilhelm J. Meester
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