Results 1 to 10 of about 73,147 (98)
The place marketing factors that attract Millennials to shopping centres in South Africa [PDF]
The Retail and Marketing Review, 2023 The ‘retail apocalypse’ has disrupted traditional retail, forcing retailers to find innovative ways to reach customers. As Millennials are a significant and growing consumer demographic with a relatively high purchasing power, it is essential for ...
Prof Roland Goldberg, Dr Mia Bothma
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Identification of overtourism in Poznań through the analysis of social conflicts [PDF]
Studia Periegetica, 2020 The purpose of the article is twofold: to diagnose tourism-related conflicts occurring in Poznań by identifying their intensity and key parties, and to determine the capacity of the key stakeholders in the city’s tourism system to mitigate these disputes.
Piotr Zmyślony, Marta Pilarczyk
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The Place as a Brand. Theory and Practise of the Place Branding
Economics and Culture, 2023 Research purpose. The purpose of the research project was to evaluate the status of place branding as a scientific discipline and to check whether this concept has been concretised during exploration and articulation. An additional objective was to check
Adamus-Matuszyńska Anna, Dzik Piotr
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Becoming a Developed and Sustainable Destination: La Siberia Biosphere Reserve in Spain
Heritage, 2023 This paper reflects on the controversies to protect, and develop rural areas presenting the current situation, and the future, of the La Siberia Biosphere Reserve, located in the Extremadura region of Spain.
M. Isabel Sánchez-Hernández +1 more
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Residents’ Attitudes Towards Place Marketing: Tourism Marketing Focus
Almatourism, 2017 This article examines theoretical aspects of the co-production concept and illustrates its applicability within the framework of place marketing and tourism.
Alexandra Sazhina, Irina Shafranskaya
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Place Marketing in Hungary: The Case of Debrecen
European Spatial Research and Policy, 2009 After the political transformations in East-Central Europe local authorities were forced to realise that they have to employ more active policy, and consequently, the use of place marketing became more popular.
Gábor Kozma
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Sustainability in Place Marketing
Chemical Engineering Transactions, 2023 Changing consumer habits and social and economic changes have led most local authorities to rethink their marketing strategies to meet new challenges. However, marketing strategies often encourage over-consumption, so an ill-conceived marketing campaign ...
Sándor Remsei +2 more
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Regional Marketing to Change Regional Images: The Example of the Groningen Province Campaign
European Spatial Research and Policy, 2009 An important element in the urban and regional development strategy of many local and regional governments is geographical marketing. The process of geographical marketing combines promotional, spatial and organisational activities, and can be aimed at ...
Pieter H. Pellenbarg, Wilhelm J. Meester
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Marketing research and place image
Acta Universitatis Agriculturae et Silviculturae Mendelianae Brunensis, 2006 The paper deals with some problems of the image and identity of two towns (Brno and Zlín) as well as the whole country (Czech Republic). It starts with theoretical explanation of terms place image, identity and culture and its interrelated influences ...
Miroslav Foret, V. Foretová
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The Competing Dynamics and Relationships in Corporate and Local Government Agency Constructions of Place [PDF]
Dynamic Relationships Management Journal (DRMJ), 2014 This paper explores the dynamics of how private sector business entities and local government bodies perceive and interact with the identity of the locality in which they operate.
Natalie Russell +3 more
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