Results 1 to 10 of about 1,381,658 (205)
Place Marketing in Hungary: The Case of Debrecen [PDF]
European Spatial Research and Policy, 2009 After the political transformations in East-Central Europe local authorities were forced to realise that they have to employ more active policy, and consequently, the use of place marketing became more popular.
Gábor Kozma
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Place Marketing Implementation in Different Administrative Subdivisions: Estonian Case Study [PDF]
Eesti Majanduspoliitilised Väitlused, 2009 The principal scope of this paper is to construct the chain-of-marketing that regards the implementation of a place marketing strategy, in particular regional tourism and development policy.
Andres Agan, Triin Kask
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The place marketing factors that attract Millennials to shopping centres in South Africa [PDF]
The Retail and Marketing Review, 2023 The ‘retail apocalypse’ has disrupted traditional retail, forcing retailers to find innovative ways to reach customers. As Millennials are a significant and growing consumer demographic with a relatively high purchasing power, it is essential for ...
Prof Roland Goldberg, Dr Mia Bothma
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Identification of overtourism in Poznań through the analysis of social conflicts [PDF]
Studia Periegetica, 2020 The purpose of the article is twofold: to diagnose tourism-related conflicts occurring in Poznań by identifying their intensity and key parties, and to determine the capacity of the key stakeholders in the city’s tourism system to mitigate these disputes.
Piotr Zmyślony, Marta Pilarczyk
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New Phytologist, 2022 This article is a Commentary on Spribille et al. (2022), 234: 1566–1582.
Ilse Kranner +2 more
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The Place as a Brand. Theory and Practise of the Place Branding
Economics and Culture, 2023 Research purpose. The purpose of the research project was to evaluate the status of place branding as a scientific discipline and to check whether this concept has been concretised during exploration and articulation. An additional objective was to check
Adamus-Matuszyńska Anna, Dzik Piotr
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Market design in Chinese market places [PDF]
Asia Pacific Journal of Management, 2010 The market design (MD) approach to institutional analysis provides the analytical tools to evaluate endogenous institution building in local market places irrespective of the institutional setting of the national economy. Implicit in this analysis of endogenous institution building at the market place level is the recognition of institutional diversity,
Krug, B., Hendrischke, H.
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Becoming a Developed and Sustainable Destination: La Siberia Biosphere Reserve in Spain
Heritage, 2023 This paper reflects on the controversies to protect, and develop rural areas presenting the current situation, and the future, of the La Siberia Biosphere Reserve, located in the Extremadura region of Spain.
M. Isabel Sánchez-Hernández +1 more
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Plastics Engineering, 2020 The term 'market' originally portrayed a public space for economic transactions but the term has since evolved into an abstract and disputed idea. Despite modern markets seemingly omnipresent nature, their specific geographies have undergone relatively little analysis.<br><br>This collection of new essays rediscovers the physical space that
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Thinking culturally about place [PDF]
, 2007 This paper explains the bases for an alternative approach to place branding and marketing, based on the disciplines of Cultural Mapping and Cultural Planning.
Bianchini, F, Ghilardi, L
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