Results 41 to 50 of about 1,381,658 (205)

Digital place marketing: interaction practices with target audiences

Вестник университета, 2022
The article analyzes how the authorities and territorial administrations use marketing tools of interaction with various groups of the local population and tourists.
V. I. Aleshnikova
doaj   +1 more source

Key Research Areas in Territorial Marketing from 2020 to 2025

Prace Naukowe Uniwersytetu Ekonomicznego we Wrocławiu
Aim: The paper aims to present the identified key research areas in territorial marketing in 2020-2025. Methodology: To identify relevant research materials, a literature analysis was conducted using the licensed database Web of Science.
Aleksandra Sztuk
doaj   +1 more source

Globalisation par le bas ou par le haut ?

Géographie et Cultures, 2009
Commercial streets in multiethnic neighbourhoods are at the crossroads of two currents of globalization, cultural and economic. On the one hand, their range of shops and services and social milieu are shaped by increasing and diversifying flows of ...
Martha Radice
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The role of youth in shaping place marketing – Târgu Secuiesc, a Youth-Friendly City. [PDF]

Riscuri şi Catastrofe
In recent years, one of the significant challenges for Szeklerland has been the migration of young people and the need for the renewal of local communities. Development is essential to ensure that the region remains attractive and competitive in tourism,
TAMÁS SZÖLLŐSI
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Place marketing in function of attracting resources [PDF]

Marketing (Beograd. 1991), 2010
This paper describes the competition between locations (cities, municipalities, states and regions) in attracting necessary resources, and the concept of marketing places as the most effective response to the challenges that locations are facing.
Rakita Branko, Šipragić Miloš
doaj  

Distinctive Imperatives for Mission Driven Teaching in Catholic Business Schools [PDF]

, 2012
We contend that there are distinct and socially beneficial perspectives, rooted in the Catholic Intellectual Tradition (CIT) and Catholic Social Teaching (CST), which can help nurture future managers to be more attuned to the societal and ethical impacts
Grassl, Wolfgang, Laczniak, Gene R., Murphy, Patrick E.   +2 more
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The Adoption of Residents of The City Brand: A Case Study of Casablanca City

Expert Journal of Marketing, 2019
Like private organizations, territories have become concerned about their image and their competitiveness. Thus, to improve their attractiveness, cities have invested to enhance their image and create brands to differentiate them from other cities.
Ezzohra BELKADI
doaj  

Safewashing in the conspicuous commodification of the hazardous aesthetic

Geo: Geography and Environment
In this paper, we introduce the concept of safewashing within the context of the hazardous aesthetic and the attractive view as a new lens through which to research issues relating to widespread, continuing urban property development in unsafe, hazard ...
Geoff Main, Janet Speake
doaj   +1 more source

Post-place branding as nomadic experiencing [PDF]

, 2018
This paper introduces post-place branding in the context of the post-representationalist turn in marketing research by drawing on Deleuze and Guattari’s (A thousand plateaus: capitalism and schizophrenia, University of
Rossolatos, George
core   +1 more source

New-Age Branding and the Public Sector [PDF]

, 2010
{Excerpt} Branding is a means to identify a company’s products or services, differentiate them from those of others, and create and maintain an image that encourages confidence among clients, audiences, and partners. Until the mid-1990s, brand management—
Serrat, Olivier
core   +1 more source