Results 21 to 30 of about 1,381,658 (205)

Managing and navigating Manchester's Privately Owned Public Spaces: Understanding publicness

open access: yesJournal of Urban Management
This paper explores the processes of understanding publicness in the management of Privately Owned Public Spaces (POPS), in the context of a rapidly developing city in the UK (Manchester).
Evgenia (Jenny) Kanellopoulou   +2 more
doaj   +1 more source

The influence of community factors on the engagement of residents in place promotion: Empirical evidence from an Italian heritage site [PDF]

open access: yes, 2018
The engagement of community residents in place promotion is increasingly recognized as desirable for ensuring effective and reliable communication with tourists.
Aas   +81 more
core   +1 more source

Plan for city identity establishment and city marketing the case of Kimpo city

open access: yesDela, 2004
The purpose of this study is to provide theoretical methods and practical strategies of crea-ting city identity, and to utilize them as basic tools of city management. Place marketing consists of two parts, place assets making and place promotion.
Kim Inn
doaj   +1 more source

The student practitioner: developing skills through the marketing research consultancy project [PDF]

open access: yes, 2010
This paper examines the perceptions of a group of undergraduate students undertaking marketing research consultancy projects for employers. The projects are informed by action learning.
Barry Ardley, Nick Taylor, Ross Brennan
core   +1 more source

Going beyond conscientiousness to task pursuit orientation: Exploring an individual difference variable with potential implications for professional achievement and remote work

open access: yesComputers in Human Behavior Reports
While decades of research has shown a positive association between conscientiousness and performance, some research has also yielded nonsignificant and negative associations, especially in the context of remote work.
Sanjay T. Menon
doaj   +1 more source

‘Welcome signs’ in public space: separation and identity

open access: yesOn the W@terfront, 2019
Purpose – The main purpose of this paper is to present researches on the ‘welcome signs’ as a symbolic elements in territorial representation, which have at least two meanings: symbolic disclosing identity of a particular place and spatial being an ...
Anna Adamus-Matuszyńska, Piotr Dzik
doaj   +1 more source

What can We Learn from City Marketing Practice?

open access: yesEuropean Spatial Research and Policy, 2009
It is evident in contemporary urban studies that the interest in city marketing both as a practice within urban centre management and as an academic sub-discipline has accelerated.
Mihalis Kavaratzis
doaj   +1 more source

JAJANAN TRADISIONAL GO ONLINE: SOSIALISASI MARKET PLACE BAGI PELAKU UMKM JAJANAN TRADISIONAL DI DESA TEMPURSARI KABUPATEN MADIUN

open access: yesJurnal Berdaya Mandiri, 2021
Masih minimnya pengetahuan masyarakat pelaku UMKM terhadap pemanfaatan teknologi dalam pemasaran menjadikan pemasaran produk UMKM kurang optimal, apalagi ditengah kondisi pandemi seperti saat ini.
Septyana Luckyta Sari   +1 more
doaj   +1 more source

Marketing analysis of the attractiveness of Bosnia and Herzegovina for foreign investors and role of marketing in their attracting

open access: yesActa Economica, 2012
Nowadays, with an ongoing globalization, there is a specific form of competition between locations (countries, regions, municipalities and cities) in attracting people (especially highly educated and talented ones), companies and investors, tourists and ...
Милош Шипрагић
doaj   +1 more source

Identifying Key Stakeholder Groups for Implementing a Place Branding Policy in Saint Petersburg [PDF]

open access: yesBaltic Region, 2017
Regional brands have become a valuable intangible asset and a crucial competitive resource for forging partnerships. An effective place branding policy is impossible without a precise understanding of the interests of stakeholder groups.
Kulibanova V. V., Teor T. R.
doaj   +1 more source

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