Results 21 to 30 of about 1,381,658 (205)
Managing and navigating Manchester's Privately Owned Public Spaces: Understanding publicness
This paper explores the processes of understanding publicness in the management of Privately Owned Public Spaces (POPS), in the context of a rapidly developing city in the UK (Manchester).
Evgenia (Jenny) Kanellopoulou +2 more
doaj +1 more source
The influence of community factors on the engagement of residents in place promotion: Empirical evidence from an Italian heritage site [PDF]
The engagement of community residents in place promotion is increasingly recognized as desirable for ensuring effective and reliable communication with tourists.
Aas +81 more
core +1 more source
Plan for city identity establishment and city marketing the case of Kimpo city
The purpose of this study is to provide theoretical methods and practical strategies of crea-ting city identity, and to utilize them as basic tools of city management. Place marketing consists of two parts, place assets making and place promotion.
Kim Inn
doaj +1 more source
The student practitioner: developing skills through the marketing research consultancy project [PDF]
This paper examines the perceptions of a group of undergraduate students undertaking marketing research consultancy projects for employers. The projects are informed by action learning.
Barry Ardley, Nick Taylor, Ross Brennan
core +1 more source
While decades of research has shown a positive association between conscientiousness and performance, some research has also yielded nonsignificant and negative associations, especially in the context of remote work.
Sanjay T. Menon
doaj +1 more source
‘Welcome signs’ in public space: separation and identity
Purpose – The main purpose of this paper is to present researches on the ‘welcome signs’ as a symbolic elements in territorial representation, which have at least two meanings: symbolic disclosing identity of a particular place and spatial being an ...
Anna Adamus-Matuszyńska, Piotr Dzik
doaj +1 more source
What can We Learn from City Marketing Practice?
It is evident in contemporary urban studies that the interest in city marketing both as a practice within urban centre management and as an academic sub-discipline has accelerated.
Mihalis Kavaratzis
doaj +1 more source
Masih minimnya pengetahuan masyarakat pelaku UMKM terhadap pemanfaatan teknologi dalam pemasaran menjadikan pemasaran produk UMKM kurang optimal, apalagi ditengah kondisi pandemi seperti saat ini.
Septyana Luckyta Sari +1 more
doaj +1 more source
Nowadays, with an ongoing globalization, there is a specific form of competition between locations (countries, regions, municipalities and cities) in attracting people (especially highly educated and talented ones), companies and investors, tourists and ...
Милош Шипрагић
doaj +1 more source
Identifying Key Stakeholder Groups for Implementing a Place Branding Policy in Saint Petersburg [PDF]
Regional brands have become a valuable intangible asset and a crucial competitive resource for forging partnerships. An effective place branding policy is impossible without a precise understanding of the interests of stakeholder groups.
Kulibanova V. V., Teor T. R.
doaj +1 more source

