Results 11 to 20 of about 4,941,804 (292)
Urban Place Marketing and Retail Agglomeration Customers [PDF]
Journal of Marketing Management, 2012 Through identifying the attributes of a place that have an influence on the patronage behaviour of urban retail customers, this paper presents a conceptual model that proposes direct and indirect antecedents regarding the different retail-related ...
Elms, Jonathan +5 more
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Plastics Engineering, 2020 The term 'market' originally portrayed a public space for economic transactions but the term has since evolved into an abstract and disputed idea. Despite modern markets seemingly omnipresent nature, their specific geographies have undergone relatively little analysis.<br><br>This collection of new essays rediscovers the physical space that
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New Phytologist, 2022 This article is a Commentary on Spribille et al. (2022), 234: 1566–1582.
Ilse Kranner +2 more
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Place marketing and place based loyalty schemes [PDF]
, 2020 The place marketing literature is explicit and consistent; place branding is absolutely necessary (Allen 2007, Gertner 2011, Kavaratzis 2004) in the management and marketing of the place (Kavaratzis and Ashworth 2008, Wahlberg 2016).
Rybaczewska, Maria, Sparks, Leigh
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Market design in Chinese market places [PDF]
Asia Pacific Journal of Management, 2010 The market design (MD) approach to institutional analysis provides the analytical tools to evaluate endogenous institution building in local market places irrespective of the institutional setting of the national economy. Implicit in this analysis of endogenous institution building at the market place level is the recognition of institutional diversity,
Krug, B., Hendrischke, H.
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Place Marketing and Urban Retail Agglomerations: An examination of shoppers' place attractiveness perceptions [PDF]
, 2010 This article approaches the perceptions of shoppers towards urban retail agglomerations from the perspective of place marketing. Acknowledging that place marketers need to be mindful of how place users can be best fulfilled, this research conceptualises ...
Thomson, Jennifer A. +14 more
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Misunderstood or lacking legitimacy? [PDF]
, 2007 In spite of the rising interest in marketing within professional service firms in the last twenty years, past research has identified a reluctant acceptance and application of marketing within these organisations.
Cohen, G, Sims, D
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Thinking culturally about place [PDF]
, 2007 This paper explains the bases for an alternative approach to place branding and marketing, based on the disciplines of Cultural Mapping and Cultural Planning.
Ghilardi, L, Bianchini, F
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Bulletin of Geography. Socio-Economic Series, 2022 The role of place marketing and branding as a modus for enhancing public sector efficiency is growing, especially in territorial self-government units (TSGUs). A growing proportion maintains the relevant responsible agencies.
Mariusz E. Sokołowicz +2 more
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City Placement: A New Element in the Strategy of Integrated Marketing Communication of Cities
Journal of Management and Business Administration, Central Europe, 2016 Purpose: Explanation of the essence and features of the “city placement” strategy, while observing the changes in “classic” forms of marketing communications used by cities and regions, including main pros and implementation procedures.Methodology: This ...
Andrzej Szromnik
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