Results 11 to 20 of about 112,533 (265)
The Competing Dynamics and Relationships in Corporate and Local Government Agency Constructions of Place [PDF]
Dynamic Relationships Management Journal (DRMJ), 2014 This paper explores the dynamics of how private sector business entities and local government bodies perceive and interact with the identity of the locality in which they operate.
Natalie Russell +3 more
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Bulletin of Geography. Socio-Economic Series, 2022 The role of place marketing and branding as a modus for enhancing public sector efficiency is growing, especially in territorial self-government units (TSGUs). A growing proportion maintains the relevant responsible agencies.
Mariusz E. Sokołowicz +2 more
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Sustainability in Place Marketing
Chemical Engineering Transactions, 2023 Changing consumer habits and social and economic changes have led most local authorities to rethink their marketing strategies to meet new challenges. However, marketing strategies often encourage over-consumption, so an ill-conceived marketing campaign ...
Sándor Remsei +2 more
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Marketing research and place image
Acta Universitatis Agriculturae et Silviculturae Mendelianae Brunensis, 2006 The paper deals with some problems of the image and identity of two towns (Brno and Zlín) as well as the whole country (Czech Republic). It starts with theoretical explanation of terms place image, identity and culture and its interrelated influences ...
Miroslav Foret, V. Foretová
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City Placement: A New Element in the Strategy of Integrated Marketing Communication of Cities
Journal of Management and Business Administration, Central Europe, 2016 Purpose: Explanation of the essence and features of the “city placement” strategy, while observing the changes in “classic” forms of marketing communications used by cities and regions, including main pros and implementation procedures.Methodology: This ...
Andrzej Szromnik
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Managing and navigating Manchester's Privately Owned Public Spaces: Understanding publicness
Journal of Urban ManagementThis paper explores the processes of understanding publicness in the management of Privately Owned Public Spaces (POPS), in the context of a rapidly developing city in the UK (Manchester).
Evgenia (Jenny) Kanellopoulou +2 more
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Place Branding in the Age of the New Normal:
Maketingu Janaru, 2021 Currently, rural areas have structural problems. Place branding, which leverages the nonresident population, is attracting attention as a solution to these problems. However, the COVID-19 pandemic has prevented this policy from being implemented. In this
Tetsu Kobayashi
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Place Branding and Marketing from a Policy Perspective: Building Effective Strategies for Places [PDF]
, 2023 As part of an emerging literature on place branding, this book fills the important gap between practice-oriented literature—which lacks in-depth and critical analysis—and technical academic literature—which tends to miss down-to-earth practitioners ...
Pasquier, Martial +2 more
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Destination Marketing Organizations and destination marketing: A narrative analysis of the literature [PDF]
, 2014 This article presents the first narrative analysis of the areas of research that have developed within the destination marketing field since its commencement in 1973.
Pike, Steven +7 more
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Plan for city identity establishment and city marketing the case of Kimpo city
Dela, 2004 The purpose of this study is to provide theoretical methods and practical strategies of crea-ting city identity, and to utilize them as basic tools of city management. Place marketing consists of two parts, place assets making and place promotion.
Kim Inn
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