Regional Marketing to Change Regional Images: The Example of the Groningen Province Campaign
European Spatial Research and Policy, 2009 An important element in the urban and regional development strategy of many local and regional governments is geographical marketing. The process of geographical marketing combines promotional, spatial and organisational activities, and can be aimed at ...
Pieter H. Pellenbarg, Wilhelm J. Meester
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The Competing Dynamics and Relationships in Corporate and Local Government Agency Constructions of Place [PDF]
Dynamic Relationships Management Journal (DRMJ), 2014 This paper explores the dynamics of how private sector business entities and local government bodies perceive and interact with the identity of the locality in which they operate.
Natalie Russell +3 more
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Marketing research and place image
Acta Universitatis Agriculturae et Silviculturae Mendelianae Brunensis, 2006 The paper deals with some problems of the image and identity of two towns (Brno and Zlín) as well as the whole country (Czech Republic). It starts with theoretical explanation of terms place image, identity and culture and its interrelated influences ...
Miroslav Foret, V. Foretová
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Place Branding in the Age of the New Normal:
Maketingu Janaru, 2021 Currently, rural areas have structural problems. Place branding, which leverages the nonresident population, is attracting attention as a solution to these problems. However, the COVID-19 pandemic has prevented this policy from being implemented. In this
Tetsu Kobayashi
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City Placement: A New Element in the Strategy of Integrated Marketing Communication of Cities
Journal of Management and Business Administration, Central Europe, 2016 Purpose: Explanation of the essence and features of the “city placement” strategy, while observing the changes in “classic” forms of marketing communications used by cities and regions, including main pros and implementation procedures.Methodology: This ...
Andrzej Szromnik
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Managing and navigating Manchester's Privately Owned Public Spaces: Understanding publicness
Journal of Urban ManagementThis paper explores the processes of understanding publicness in the management of Privately Owned Public Spaces (POPS), in the context of a rapidly developing city in the UK (Manchester).
Evgenia (Jenny) Kanellopoulou +2 more
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Identifying Key Stakeholder Groups for Implementing a Place Branding Policy in Saint Petersburg [PDF]
Baltic Region, 2017 Regional brands have become a valuable intangible asset and a crucial competitive resource for forging partnerships. An effective place branding policy is impossible without a precise understanding of the interests of stakeholder groups.
Kulibanova V. V., Teor T. R.
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Выявление важнейших групп стейкхолдеров для целей реализации политики территориального брендинга в Санкт-Петербурге=Identifying Key Stakeholder Groups for Implementing a Place Branding Policy in Saint Petersburg [PDF]
Балтийский регион, 2017 В современном мире бренд региона становится ценным нематериальным активом его экономики, важнейшим конкурентным ресурсом для налаживания партнерских отношений.
Кулибанова В. В. +1 more
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Jurnal Berdaya Mandiri, 2021 Masih minimnya pengetahuan masyarakat pelaku UMKM terhadap pemanfaatan teknologi dalam pemasaran menjadikan pemasaran produk UMKM kurang optimal, apalagi ditengah kondisi pandemi seperti saat ini.
Septyana Luckyta Sari +1 more
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Plan for city identity establishment and city marketing the case of Kimpo city
Dela, 2004 The purpose of this study is to provide theoretical methods and practical strategies of crea-ting city identity, and to utilize them as basic tools of city management. Place marketing consists of two parts, place assets making and place promotion.
Kim Inn
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