Results 11 to 20 of about 1,381,658 (205)
Residents’ Attitudes Towards Place Marketing: Tourism Marketing Focus
Almatourism, 2017 This article examines theoretical aspects of the co-production concept and illustrates its applicability within the framework of place marketing and tourism.
Alexandra Sazhina, Irina Shafranskaya
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Bulletin of Geography. Socio-Economic Series, 2022 The role of place marketing and branding as a modus for enhancing public sector efficiency is growing, especially in territorial self-government units (TSGUs). A growing proportion maintains the relevant responsible agencies.
Mariusz E. Sokołowicz +2 more
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The role of local perceptions in the marketing of rural areas [PDF]
, 2013 This paper explores the ways that two rural counties are marketed, both as locations for enterprise and for tourist appeal. Secondary data sources and expert interviews provide the basis for a comparison of approaches in each case.
Aitken +38 more
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Sustainability in Place Marketing
Chemical Engineering Transactions, 2023 Changing consumer habits and social and economic changes have led most local authorities to rethink their marketing strategies to meet new challenges. However, marketing strategies often encourage over-consumption, so an ill-conceived marketing campaign ...
Sándor Remsei +2 more
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Regional Marketing to Change Regional Images: The Example of the Groningen Province Campaign
European Spatial Research and Policy, 2009 An important element in the urban and regional development strategy of many local and regional governments is geographical marketing. The process of geographical marketing combines promotional, spatial and organisational activities, and can be aimed at ...
Pieter H. Pellenbarg, Wilhelm J. Meester
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The Competing Dynamics and Relationships in Corporate and Local Government Agency Constructions of Place [PDF]
Dynamic Relationships Management Journal (DRMJ), 2014 This paper explores the dynamics of how private sector business entities and local government bodies perceive and interact with the identity of the locality in which they operate.
Natalie Russell +3 more
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Marketing research and place image
Acta Universitatis Agriculturae et Silviculturae Mendelianae Brunensis, 2006 The paper deals with some problems of the image and identity of two towns (Brno and Zlín) as well as the whole country (Czech Republic). It starts with theoretical explanation of terms place image, identity and culture and its interrelated influences ...
Miroslav Foret, V. Foretová
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Towards a theory of shopping: a preliminary conceptual framework [PDF]
, 2002 One criticism (Arnould, 2000) of Miller's 1998 book, A Theory of Shopping and the jointly authored Shopping, Place and Identity (Miller et al., 1998) is that the authors fail to incorporate or even acknowledge the body of literature which exists within ...
Andrews +61 more
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City Placement: A New Element in the Strategy of Integrated Marketing Communication of Cities
Journal of Management and Business Administration, Central Europe, 2016 Purpose: Explanation of the essence and features of the “city placement” strategy, while observing the changes in “classic” forms of marketing communications used by cities and regions, including main pros and implementation procedures.Methodology: This ...
Andrzej Szromnik
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Place Branding in the Age of the New Normal:
Maketingu Janaru, 2021 Currently, rural areas have structural problems. Place branding, which leverages the nonresident population, is attracting attention as a solution to these problems. However, the COVID-19 pandemic has prevented this policy from being implemented. In this
Tetsu Kobayashi
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