Results 31 to 40 of about 1,381,658 (205)
, 2018 This chapter examines a postcard which is readily available at the International Criminal Tribunal for the Former Yugoslavia. As an object of international criminal law, the postcard reveals a great deal about the aims of international criminal law, and ...
Rigney, Sophie
core +2 more sources
Выявление важнейших групп стейкхолдеров для целей реализации политики территориального брендинга в Санкт-Петербурге=Identifying Key Stakeholder Groups for Implementing a Place Branding Policy in Saint Petersburg [PDF]
Балтийский регион, 2017 В современном мире бренд региона становится ценным нематериальным активом его экономики, важнейшим конкурентным ресурсом для налаживания партнерских отношений.
Кулибанова В. В. +1 more
doaj +1 more source
Cadernos de Geografia, 2021 The electric tram played an important role in people's lives, in their individual and collective experiences, becoming a symbol with cultural identity.
Paulo Fernando Pereira Fabião Simões
doaj +1 more source
The Instruments of Place Branding: How is it Done?
European Spatial Research and Policy, 2009 Place branding is the idea of discovering or creating some uniqueness, which differentiates one place from others in order to gain a competitive brand value.
Gregory J. Ashworth
doaj +1 more source
Abditeknika, 2021 Masa pandemi yang disebabkan oleh Covid 19 saat ini merupakan masalah yang sangat berat yang dihadapi oleh para pelaku bisnis. Hampir semua lapisan masyarakat terkena dampaknya hingga sangat mempengaruhi kondisi ekonomi semua orang.
Dinar Mustofa +3 more
doaj +1 more source
Internal Marketing Practices and Job Satisfaction: Evidence from a Nigerian University Setting [PDF]
, 2011 This study investigated internal marketing practices and its relationship with job satisfaction in a Nigerian university environment. Results indicated internal marketing as having resultant effects on three major areas or components; understanding of ...
Adeniji, A. A. +2 more
core +2 more sources
“All the world's a stage”: Creating Guanajuato, Mexico’s Tourism Image
Études Caribéennes, 2009 This paper will analyze the tourism image the municipal and state tourism offices of Guanajuato, Mexico, a World Heritage site, aim to project through their promotional materials: a small, colonial city, whose streets are shown as empty, cobble-stoned ...
Claudia Asch
doaj +1 more source
Challenges in Developing Urban Marketing Strategies: Evidence From Ekaterinburg
Экономика региона, 2021 2018 FIFA World Cup became the first championship held in Russia and Eastern Europe. However, at that time, Russia already had experience in hosting sports mega-events such as the 2014 Winter Olympics in Sochi, the 2013 Summer Universiade in Kazan, and ...
Dmitry Kochetkov +2 more
doaj +1 more source
Imputing unknown competitor marketing activity with a Hidden Markov Chain
, 2014 We demonstrate on a case study with two competing products at a bank how one can use a Hidden Markov Chain (HMC) to estimate missing information on a competitor's marketing activity.
Haughton, Dominique +5 more
core +2 more sources
Raumforschung und Raumordnung, 2013 The inter-municipal competition of European cities, the alignment tendencies of functional urban features as well as the growing social trend towards individualization and the communication of one’s own identity convey the importance of the city’s image
Andreas Müller
doaj +1 more source