Results 51 to 60 of about 1,381,658 (205)
Public policies fostering social responsibility at regional level: an opportunity for place branding
Responsibility and Sustainability, 2014 This paper develops the proposition that Corporate Social Responsibility (CSR) is an opportunity for branding a region. Rooted in the conceptualization of regional competitive advantages found in the academic literature, and considering the pioneering ...
María Isabel Sánchez-Hernández +1 more
doaj
What determines women's participation in collective action? Evidence from a western Ugandan coffee cooperative [PDF]
, 2015 Women smallholders face greater constraints than men in accessing capital and commodity markets in Sub-Saharan Africa. Collective action has been promoted to remedy those disadvantages.
African Development Bank (AfDB) and Organisation for Economic Co-operation and Development (OECD) +13 more
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EFFECT OF E-MARKETING MIX BASED ON E-MARKETPLACE ON MARKETING PERFORMANCE OF FOOD MSMES
Russian Journal of Agricultural and Socio-Economic Sciences, 2021 Electronic marketplace (E-marketplace) provides a new paradigm for every business organization in managing its business, including food MSMEs. The dominance of the marketing function, which was originally just a marketing mix in traditional marketing ...
Fachriyan H.A. +3 more
doaj +1 more source
Is City Marketing Opposed to Urban Planning? The Elaboration of a Pilot City Marketing Plan for the Case of Nea Ionia, Magnesia, Greece [PDF]
The role of city marketing has been increasingly important in Europe. Today it has become a necessity with regard to the processes of global competition of cities, tourist attraction, urban management, city branding and urban governance.
Alex Deffner, Theodoros Metaxas
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Stretching ties: social capital in the rebranding of Coos County, New Hampshire [PDF]
, 2011 Place rebranding is gaining in popularity as cities and rural communities alike attempt to expand their revenue streams through innovative marketing strategies that seek to revitalize or create tourism destinations.
Dillon, Michele
core +1 more source
Дискурс, 2019 The article considers the categories of "transformation" and "development" as the transition of economic entities from one qualitative state to another. The role and place of marketing planning in business activity is demonstrated.
T. D. Maslova +2 more
doaj +1 more source
Ethics in marketing communication [PDF]
As well as the entire business world, marketing has its own ethics problems. Numerous marketing specialists or their representatives have consciously declared and adopted different engagements, declarations or codes of rules regarding the necessity that ...
Silvia MUHCINA, Veronica POPOVICI
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Country Branding and Country Image: Insights, Challenges and Prospects. The Case of Estonia
Baltic Journal of European studies, 2014 Gaining understanding about customers ’mindset and information on their experiences is a precondition for the formulation of an effective country branding strategy.
Same Siiri +1 more
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Principles Involving Marketing Policies: An Empirical Assessment [PDF]
We examined nine marketing textbooks, published since 1927, to see if they contained useful marketing principles. Four doctoral students found 566 normative statements about pricing, product, place, or promotion in these texts.
JS Armstrong, Randall L. Schultz
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