Results 61 to 70 of about 1,381,658 (205)
Rethinking place marketing: A literature review [PDF]
, 2010 In contemporary western cities, city marketing is widely applied as a means for local economic development, city competitiveness and attractiveness. In practice, city marketing generally includes a wide range of promotional, organisational and spatial ...
Berglund, Elin, Olsson, Krister
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Romanian public marketing in terms of necessity, collaboration and mix [PDF]
The paper carries out a short literature review on public sector and public marketing terms. The findings of the paper’s study shows that the Romanian public sector should give more importance to marketing activities, as 87% of the respondents sustained ...
Grigorescu, Adriana
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Exploring the opportunities and perceived success of internationalization strategies in Malaysian SME’s [PDF]
, 2010 There is a complete transforming process all around the global economy. Technological displacement is displacing all the business activities into information oriented or information based activities. Internationalization has the great contribution in the
Hassan, Mohamad Ghozali +3 more
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Management, 2018 Shaping of the intra-municipal relations in the contemporary local government on the city of Poznan example The main objective of this article is to evaluate the significance of forming the intra-municipal relations in relation to place marketing, based ...
Bartkowiak Piotr, Krzakiewicz Marianna
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DOES POSITIONING HAVE A PLACE IN THE MINDS OF OUR STUDENTS? [PDF]
Positioning is one of the most powerful marketing concepts. At the beginning, the meaning of positioning was rather limited, focusing on the concept of reputation. Then it became ”the place a brand occupies in the mind of its target audience”. Under this
Brandabur Raluca Ecaterina +2 more
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Methodological Issues in the Study of Place Marketing in Small Villages
Economics and CultureNatural and economic changes in recent years have led Hungary to emphasise boosting domestic tourism. There has also been an increase in property prices in settlements near large cities, indicating an increase in the number of people wishing to settle ...
Reicher Regina Zsuzsánna +2 more
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EconomiesDespite the growing importance of rural development, research on place marketing remains fragmented, with no comprehensive systematic literature review (SLR) addressing this field with such focus and detail.
Beáta Kádár +1 more
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Pengaruh Bauran Pemasaran Terhadap Keputusan Pembelian (Studi Pada Ina Cookies Bandung)
Jurnal Manajemen Teori dan Terapan, 2016 This research is motivated by the problems related to the marketing mix Ina Cookies. Those problems based on the results of the initial interview is indicative of consumer complaints related to marketing mix consisting of product, price, place and ...
Fiera Aryati Natakusumah +1 more
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THE ROLE AND IMPORTANCE OF THE STRATEGIC PLANNING IN BANK MARKETING [PDF]
The paper aims to highlight the strategic planning role and place in bank marketing, define the concepts of strategic planning and marketing planning and the tactical planning, marketing plan and marketing program.
PISTOL , Gheorghe
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Place branding and the representation of people at work: Exploring issues of tourism imagery and migrant labour in the Republic of Ireland [PDF]
, 2008 This paper addresses destination brand image in tourism marketing and assesses the contribution of tourism ' s workforce to such image and branding, considering the role that employees play in visitors ' interpretation of their experience of destination ...
Baum, T.G., Devine, F., Hearns, N.
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