Results 81 to 90 of about 1,381,658 (205)

Kozma Gábor: Place marketing

open access: yesTér és Társadalom, 2006
Hegyi Fatime Barbara
doaj   +1 more source

POSSIBILITIES OF APPLYING STANDARD TOOLS OF PROMOTION IN PLACE MARKETING

open access: yesPolityki Europejskie, Finanse i Marketing, 2013
The purpose of this article is to present the tools of promotion that can be used by local government units in the developing and implementing of marketing strategies.
Alicja Sekuła
doaj  

Place of branding in the modern marketing concept [PDF]

open access: yesMarketing i Menedžment Innovacij, 2011
The article explored the evolution of competitiveness factors and shows the growing role of branding. Summarizes the market trends and complemented the main marketing priorities intoday's environment.
N.V. Ivashova
doaj  

The assimilation of marketing concept by retail companies in Romania [PDF]

open access: yes
The present evolution on consumption goods market generates serious and complex issues to retail companies. Under the circumstances of serious competition, retail companies in Romania confront themselves with the need of finding solutions to different ...
Marius Balasescu
core  

ANALISIS PERAN BAURAN PEMASARAN JASA PADA KEPUTUSANPELANGGAN UNTUK MENGGUNAKAN ARENA FUTSAL(Studi Pada Champions Futsal De Rumah) [PDF]

open access: yes, 2009
Research type which conduct this is research survey, where researcher the observation in data collecting, researcher only note the data as it is, analysing and interpreteng the data at Arena of Futsal Champion Jln.Veteran 2 Malang, (De House) with the ...
VANDIKA SATRIA, FASABELA
core  

Assessing Relationship between Personal Value and Customer Satisfaction:Evidence from Nigerian Banking Industry [PDF]

open access: yes, 2011
Results implicated self-transcendence as having positive relationship with customer satisfaction while selfenhancement has negative relationship with customer satisfaction.
Kehinde, O.J., Ogunnaike, O.O.
core   +1 more source

Urban Design in Neighbourhood Commodification [PDF]

open access: yes
The intention to promote local economic development through place marketing and urban design based interventions is linked to the commodification of the city, a trend emerging parallel to a new milieu for intercity competition. The aim with this paper is
adureira, Ana Mafalda
core  

Place Images and Place Marketing

open access: yes, 2001
Though often ignored and still controversial in academic literature, the marketing of places is one of the major growth markets in marketing communication. This paper addresses the origins, rationale, goals and current developments in place marketing. Providing various examples, it seeks to offer an overview of the issue of place marketing that allows ...
openaire   +2 more sources

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