Results 91 to 100 of about 1,381,658 (205)
THE PREMISES OF STRATEGIC MARKETING PLANNING IMPLEMENTATION WITHIN SMALL AND MEDIUM SIZED ENTERPRISES [PDF]
The main purpose of the present paper is to identify the framework and the necessary conditions for the small and medium sized enterprises (SMEs) to be able to adopt the strategic marketing planning.
Curmei Catalin Valeriu +2 more
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Grain Marketing Tools: A Survey of Illinois Grain Elevators [PDF]
As with most sectors of the agriculture economy, the U. S. country grain elevator industry has experienced considerable consolidation and concentration.
Spaulding, Aslihan D., Whitacre, Rick C.
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Marketing women in Iceland: challenges of establishing a company [PDF]
, 2014 Objectives: This paper explores the experiences of nine Icelandic business women who that have their own marketing businesses. In recent years more women graduated from Icelandic universities than men (Statistic Iceland, 2012a) where business and ...
Armannsdottir, G +3 more
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THE ROLE OF MARKETING IN SME’S DEVELOPMENT IN REPUBLIC MACEDONIA [PDF]
The SME's currently need to upgrade their knowledge and skills to respond the complex market needs, in order to make their position and competitiveness on the market.
Tatiana Mirchevska, Vladimir Mirchevski
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Place marketing performance : benchmarking european cities as business destinations [PDF]
, 2011 The aim of this study is to develop a model measuring the performance of cities' marketing efforts. The model and the benchmarking methodology presented can be used by local authorities to position their marketing efforts and achievements against other ...
Angulo Ruiz, Luis +2 more
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Use of Marketing Instruments in Development of towns and regions: Case Study Slovakia [PDF]
It is possible to apply the marketing conception also by managing and developing towns. Marketing as a scientific discipline has started to apply in specific conditions of managing of the public sector in 1980s.
Milan Bucek, Renata Paulickova
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Sustained spending and persistent response: a new look at long-term marketing profitability. [PDF]
An intuitively appealing decision rule is to allocate a company's scarce marketing resources where they have the greatest long-term benefit. This principle, however, is easier to accept than it is to execute, because long-run effects of marketing ...
Dekimpe, Marnik, Hanssens, DM
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SPATIAL INTEGRATION ON THE HUNGARIAN MILK MARKET [PDF]
The geographical separation of markets is of a special importance in agriculture, as often, agricultural products are bulky and/or perishable, and the place of consumption may be different from that of production, implying possibly expensive transport ...
Bakucs, Lajos Zoltan, Ferto, Imre
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PLACE MARKETING: DEVELOPING COUNTRY’S POSITIONING STRATEGY [PDF]
, 2008 Azaryan, E.M., Ivanova, I.
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