Results 111 to 120 of about 4,941,804 (292)
The long-term effect of marketing strategy on brand sales.
, 2010 Few studies have considered the relative role of the integrated marketing mix (advertising, price promotion, product, and place) on the long-term performance of mature brands, instead emphasizing advertising and price promotion.
Mela, CF +8 more
core +1 more source
Advanced Materials, EarlyView.Environmental Synthesis Radar (ESR) evaluates the environmental impact of (early‐stage) multi‐step chemical syntheses, providing a holistic view by using 18 midpoint impact categories. Unlike conventional life‐cycle assessment (LCA) approaches, ESR reveals three complementary metrics: overall impact Vtotal, environmental hotspots VEF, and critical ...
Laura Plein +8 more
wiley +1 more source
Epitaxially Integrated Electro‐Optic KNbO3 Thin Films on Silicon
Advanced Materials, EarlyView.We demonstrate the first epitaxial integration of electro‐optic KNbO3 thin films on silicon using suboxide molecular‐beam epitaxy. Combining adsorption‐controlled molecular‐beam epitaxy, advanced characterization, and phase‐field modeling, we demonstrate phase‐pure crystalline films mirroring bulk crystals with robust Pockels response, enabling future ...
Sankalpa Hazra +17 more
wiley +1 more source
Strong Fully Reprocessable Engineered Wood Composites
Advanced Materials, EarlyView.Engineering a hyperbranched adhesive with complementary imine‐bond and hydrogen‐bond networks, combining it with wood particles to fabricate the wood composite (WP/HTP) under mild hot‐pressing conditions. The WP/HTP exhibits 100% mechanical strength recovery after three cycles of reprocessing, and the reprocessed modulus of rupture (MOR) and modulus of
Xilin Zhang +9 more
wiley +1 more source
A Survey of the Public Perception of Chiropractic After Exposure to Chiropractic Public Place Marketing Events in New Zealand. [PDF]
J Chiropr Humanit, 2017 Russell DG +3 more
europepmc +1 more source
When is social marketing not social marketing?
, 2011 Purpose – The paper aims to discuss the thorny issues of industry-funded social marketing campaigns. Can the tobacco industry be trusted to educate our children about the dangers of smoking? Is a brewer the best source of health promotion?
Hastings, Gerard +3 more
core +1 more source
Phase‐Engineered MoS2 Quantum Monolayer Catalysts
Advanced Materials, EarlyView.A new type of catalyst model—phase‐engineered MoS2 quantum‐monolayer catalyst (∼0.8 nm thick, < 6 nm in the lateral size; switchable freely among metallic 1T, semiconducting 2H, and a hybrid phase of metallic‐semiconducting 1T‐2H)—is reported. It can efficiently and stably drive photochemical H2, syngas and ammonia synthesis as a catalyst or co ...
Ruijie Yang +12 more
wiley +1 more source
The E-novation project : from Web 2.0 to social media marketing
, 2011 The E-Novation Project focused on development of a new collaborative information platform, drawing on research from a diverse range of contributors, and a previous ANZMAC Special Session on Web 2.0 and Marketing.
Pattinson, Hugh M. (R16588)
core