Results 41 to 50 of about 199,947 (303)
Normalising jurisdictional heterotopias through place branding : the cases of Christiania and Metelkova [PDF]
This paper explores the political dimensions of place branding as a path to normalisation for areas where a paradoxical relationship with the law exists, places that we coin “jurisdictional heterotopias” borrowing from Foucauldian literature.
Blomley N +24 more
core +2 more sources
Islamic Identity Versus City/place Branding [PDF]
Is a brand a product, a service, or a company? Is it a logo, a marketing strategy or an attitude? As globalization intensifies, places increasingly compete with other places for attention, influence, markets, investments, businesses, visitors, residents,
Mandour, M. A. (M)
core +3 more sources
Place branding has become an increasingly integral part of local and regional economic development strategies in the global competition for business investment.
Evan Cleave +3 more
doaj +1 more source
This article sets out developments in the place branding literature, detailing its potential to support sustainable development when considered as a process that reflects and supports the place and its people, policies and practices.
Laura Reynolds
doaj +1 more source
Place branding is an approach to stimulating territorial development. From the theoretical point of view, place branding in rural areas should be an inclusive and participatory process.
Erik Logar
doaj +1 more source
Post-place branding as nomadic experiencing [PDF]
This paper introduces post-place branding in the context of the post-representationalist turn in marketing research by drawing on Deleuze and Guattari’s (A thousand plateaus: capitalism and schizophrenia, University of
Rossolatos, George
core +1 more source
ABSTRACT Background Children with acute lymphoblastic leukemia (ALL) are at risk of severe outcomes from SARS‐CoV‐2 (SCV2). In the post‐pandemic context, where most children have been infected with SCV2, there are limited data on whether vaccination remains beneficial in children with ALL.
Janna R. Shapiro +11 more
wiley +1 more source
Place Branding and Place-Shaping: A Rural Tourism Programme and Beyond in Southwest China
While place branding strategies are increasingly implemented in rural tourism, they are criticised for issues of exclusion and homogenisation. In response, attempts have been made to rejuvenate place branding by integrating the ideology of place-shaping.
Tian Tian, Stijn Speelman
doaj +1 more source
Place branding often builds upon gastro-cultural features. Yet, the convergence point between gastro-cultural place identity and the experience on offer could (and should) further benefit from contemporary studies in emerging fields, such as value co ...
Stella Kladou, Nikolaos Trihas
doaj +1 more source
Place branding and the Liverpool ’08 brand campaign in 'City of Liverpool' [PDF]
Place branding brings together a range of existing specialisms, in particular those of brand management and development policy, to create a new discipline with equal emphasis on visionary strategy and hands-on implementation.1 Furthermore, Place branding
Maheshwari, V
core

