Results 21 to 30 of about 13,462 (309)
New Urban Landscapes and Urban Image
Proceedings of the International Conference of Contemporary Affairs in Architecture and Urbanism-ICCAUA, 2021 Recent accounts of place branding seen to have become an important tool for the cities which eagerly demand to take place in the global competition.
Zeynep Eraydın
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Studia Ekonomiczne i Regionalne, 2018 Subject and purpose of work: The study systematizes concepts and terms related to country branding such as nation branding, state branding, place branding, destination branding, location branding, territory branding, and region branding as well as ...
Papp-Váry Árpád Ferenc
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, 2023 This research focuses on the significance of place experiences in shaping effective place branding strategies. It introduces anovel method that leverages social media data analytics to uncover and understand place experiences, addressing the challengesof
Taecharungroj, Viriya, +5 more
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VILLAGE AND RURAL BRANDING: Strategies for Developing Distinctive Values in Rural Areas
Journal Communication Spectrum, 2017 The development of geographical branding has made any place and space valuable if it is well communicated. This is no exception in the context of village and rural branding. Countries with rich villages and rural areas, such as Indonesia, should consider
Bambang Sukma Wijaya
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Redai dili, 2022 Place branding is an important means of enhancing place value. It promotes the competitiveness of a place by delivering a unique image distinguished from other places to the audience, to stimulate the development of the local economy and enhance the ...
Lin Mingliang, Yang Minghui
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Measuring place branding strategy implementation [Elektronisk resurs]
, 2023 Place branding caught significant attention both among researchers and practitioners in the last decades, moving from corporate branding and marketing concept to a more multidisciplinary approach. Being an influential part of new public management, urban
Rauhut Kompaniets, Olga, +1 more
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Unravelling the link between actors’ roles in place branding processes and brand citizenship behaviour [Elektronisk resurs] [PDF]
Both scholars and practitioners agree that stakeholder participation in place branding processes is important for enhancing their support, often referred to as Brand Citizenship Behaviour (BCB). Stakeholder participation can be varied and is often linked
Ripoll González, Laura, +2 more
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Regional Studies, Regional Science, 2016 Place branding has become an increasingly integral part of local and regional economic development strategies in the global competition for business investment.
Evan Cleave +3 more
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Welsh Economic Review, 2021 This article sets out developments in the place branding literature, detailing its potential to support sustainable development when considered as a process that reflects and supports the place and its people, policies and practices.
Laura Reynolds
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Branding Kristianstad [Elektronisk resurs] : a case of rebranding and stakeholder engagement
, 2023 Kristianstad is today in the process of implementing its third place brand in less than 20 years. The purpose of this case study is to describe Kristianstad’s place branding journey with a special focus on the place stakeholders and their involvement and
Kristianstad University. +2 more
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