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Communicating Nation Branding through media and marketing strategies in the recent decade: [PDF]
المجلة العلمیة لبحوث العلاقات العامة والإعلان, 2021 This study deals with the field of nation branding, where this field has attracted the attention of researchers powerfully in recent years. A variety of studies dealt with this concept theoretically and applied strategies and tactics of the concept in ...
Hayat Badr
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The Nation Branding in Romania, Approach to Strategy and Leadership [PDF]
Proceeding Papers (BASIQ International Conference), 2023 The purpose of this study is to analyze the structures, flows and leadership models employed by East European countries in order to build a strong Nation Brand. The country under radar in this paper is Romania. Methodology Qualitative research
Oltea Belciuganu, Anamaria Mariniuc
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Estonian Identity Construction Between Nation Branding and Building
Czech Journal of International Relations, 2020 Whilst most accounts of nation branding emphasize the economic and diplomatic relevance of the phenomenon, this article examines the way Estonia has been proposing a nation “branding + building” strategy.
Abel Polese +2 more
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Anti-Systemic Revolutionary Countries in the International System: Islamic Republic of Iran and Religious Branding [PDF]
Codrul Cosminului, 2021 Nation branding concerns the overall perceptions toward a country at the international level. Different countries acquire different branding based on their positive characteristics and advantages, such as economy, culture, politics, governance, tourism ...
Arash Beidollahkhani, Yaser Kahrazeh
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The Effect of Online Media on the Tourism Dimension of Egypt Nation Branding تأثير وسائل الإعلام الالكترونية على السياحة كأحد أعمدة العلامة التجارية لمصر [PDF]
Maǧallaẗ Buḥūṯ Al-Šarq Al-Awsaṭ, 2023 SummaryNation branding is a practice that has been adopted by a number of countries where the techniques and concepts of branding products or services are applied to nations for the purpose of promoting them to their key stakeholders and identifying them
رضوى حماده عشوش
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, 2022 Nation Branding: Concepts, Issues, Practice is a comprehensive and exciting text that demonstrates why nations are embracing the principles of brand management. It clearly explains how the concepts and techniques of branding can be adapted to the context of nations- as opposed to the more usual context of products, services, or companies.
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Journal of Macromarketing, 2012 India is a vast, diverse country, which attracts much attention as a political and economic entity as well as a major tourism destination. This commentary explores the Incredible India Campaign, a Nation Branding campaign which has been running in India for approximately ten years.
Kerrigan, Finola +2 more
openaire +3 more sources
The Construction of Brand Denmark: A Case Study of the Reversed Causality in Nation Brand Valuation
Valuation Studies, 2015 In this article we unpack the organizational effects of the valuation practices enacted by nation branding rankings in a contemporary case where the Danish government employed branding-inspired methods.
Henrik Merkelsen +1 more
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, 2023 This article re-evaluates some of the previous assumptions made related to the communication practices and information management in Ukraine since before the Euromaidan revolution in 2013.
Ståhlberg, Per, +5 more
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EMPLOYING NATION BRANDING AND PUBLIC DIPLOMACY: STRATEGIES FOR PAKISTAN
Margalla Papers, 2022 In the 21st century, states use nation-branding techniques to safeguard their national interests. They employ public diplomacy strategies to maintain their international image.
Saima Ashraf Kayani +1 more
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