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Nation Branding in the Era of Commercial Nationalism [PDF]
International Journal of Communication, 2011 This article applies critical approaches to branding and marketing in the neo-liberal era to a case study of a recent trend in media studies, international relations and tourism: nation branding.
Zala Volcic, Mark Andrejevic
doaj +2 more sources
Estonian Identity Construction Between Nation Branding and Building
Czech Journal of International Relations, 2020 Whilst most accounts of nation branding emphasize the economic and diplomatic relevance of the phenomenon, this article examines the way Estonia has been proposing a nation “branding + building” strategy.
Abel Polese +2 more
doaj +5 more sources
The Nation Branding in Romania, Approach to Strategy and Leadership [PDF]
Proceeding Papers (BASIQ International Conference), 2023 The purpose of this study is to analyze the structures, flows and leadership models employed by East European countries in order to build a strong Nation Brand. The country under radar in this paper is Romania. Methodology Qualitative research
Oltea Belciuganu, Anamaria Mariniuc
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Anti-Systemic Revolutionary Countries in the International System: Islamic Republic of Iran and Religious Branding [PDF]
Codrul Cosminului, 2021 Nation branding concerns the overall perceptions toward a country at the international level. Different countries acquire different branding based on their positive characteristics and advantages, such as economy, culture, politics, governance, tourism ...
Arash Beidollahkhani, Yaser Kahrazeh
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Journal of Macromarketing, 2012 India is a vast, diverse country, which attracts much attention as a political and economic entity as well as a major tourism destination. This commentary explores the Incredible India Campaign, a Nation Branding campaign which has been running in India for approximately ten years.
Kerrigan, Finola +2 more
openaire +3 more sources
The Construction of Brand Denmark: A Case Study of the Reversed Causality in Nation Brand Valuation
Valuation Studies, 2015 In this article we unpack the organizational effects of the valuation practices enacted by nation branding rankings in a contemporary case where the Danish government employed branding-inspired methods.
Henrik Merkelsen +1 more
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EMPLOYING NATION BRANDING AND PUBLIC DIPLOMACY: STRATEGIES FOR PAKISTAN
Margalla Papers, 2022 In the 21st century, states use nation-branding techniques to safeguard their national interests. They employ public diplomacy strategies to maintain their international image.
Saima Ashraf Kayani +1 more
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Branding the nation: Towards a better understanding [PDF]
, 2009 This paper aims to clarify some misunderstanding about nation branding. It examines the origins and interpretations of the concept, and draws a comparison between nation branding and commercial branding.
A Triandafyllidou +33 more
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Sensory Brand Experience: Development and Validation in the Chinese Context
Frontiers in Psychology, 2020 Extant scales related to measuring the sensory aspect of a brand from the consumer’s perspective are typically either too abstract or too concrete. Thus, this study aimed to create a scale with a medium degree of abstraction by which to measure sensory ...
Fang Gao, Fang Gao, Xiaomin Lan
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Nation branding: what is being branded? [PDF]
, 2006 Nation branding and nation brand are two different concepts. A nation has a brand image with or without nation branding. This paper examines the concept of nation branding, focusing on the central question of what is being branded.
Anholt, S. +9 more
core +1 more source