Nation branding: the strategic imperative for sustainable market competitiveness [PDF]
Journal of Humanities and Applied Social Sciences, 2019 Purpose – Nation branding strategies are gaining priority as an area of research because of increasing market complexities and the rising importance of national competitiveness ranking. The sustainable development of a nation brand, when properly managed,
Abeer A Mahrous
exaly +2 more sources
Communicating Nation Branding through media and marketing strategies in the recent decade: [PDF]
المجلة العلمیة لبحوث العلاقات العامة والإعلان, 2021 This study deals with the field of nation branding, where this field has attracted the attention of researchers powerfully in recent years. A variety of studies dealt with this concept theoretically and applied strategies and tactics of the concept in ...
Hayat Badr
doaj +1 more source
The Nation Branding in Romania, Approach to Strategy and Leadership [PDF]
Proceeding Papers (BASIQ International Conference), 2023 The purpose of this study is to analyze the structures, flows and leadership models employed by East European countries in order to build a strong Nation Brand. The country under radar in this paper is Romania. Methodology Qualitative research
Oltea Belciuganu, Anamaria Mariniuc
doaj +1 more source
Estonian Identity Construction Between Nation Branding and Building
Czech Journal of International Relations, 2020 Whilst most accounts of nation branding emphasize the economic and diplomatic relevance of the phenomenon, this article examines the way Estonia has been proposing a nation “branding + building” strategy.
Abel Polese +2 more
doaj +5 more sources
Anti-Systemic Revolutionary Countries in the International System: Islamic Republic of Iran and Religious Branding [PDF]
Codrul Cosminului, 2021 Nation branding concerns the overall perceptions toward a country at the international level. Different countries acquire different branding based on their positive characteristics and advantages, such as economy, culture, politics, governance, tourism ...
Arash Beidollahkhani, Yaser Kahrazeh
doaj +1 more source
The Effect of Online Media on the Tourism Dimension of Egypt Nation Branding تأثير وسائل الإعلام الالكترونية على السياحة كأحد أعمدة العلامة التجارية لمصر [PDF]
Maǧallaẗ Buḥūṯ Al-Šarq Al-Awsaṭ, 2023 SummaryNation branding is a practice that has been adopted by a number of countries where the techniques and concepts of branding products or services are applied to nations for the purpose of promoting them to their key stakeholders and identifying them
رضوى حماده عشوش
doaj +1 more source
The Construction of Brand Denmark: A Case Study of the Reversed Causality in Nation Brand Valuation
Valuation Studies, 2015 In this article we unpack the organizational effects of the valuation practices enacted by nation branding rankings in a contemporary case where the Danish government employed branding-inspired methods.
Henrik Merkelsen +1 more
doaj +1 more source
EMPLOYING NATION BRANDING AND PUBLIC DIPLOMACY: STRATEGIES FOR PAKISTAN
Margalla Papers, 2022 In the 21st century, states use nation-branding techniques to safeguard their national interests. They employ public diplomacy strategies to maintain their international image.
Saima Ashraf Kayani +1 more
doaj +1 more source
Sensory Brand Experience: Development and Validation in the Chinese Context
Frontiers in Psychology, 2020 Extant scales related to measuring the sensory aspect of a brand from the consumer’s perspective are typically either too abstract or too concrete. Thus, this study aimed to create a scale with a medium degree of abstraction by which to measure sensory ...
Fang Gao, Fang Gao, Xiaomin Lan
doaj +1 more source
Jurnal Akuntansi, 2019 Tourism is one industry that has the potential to drive the economy and provide a positive impact on more developed national development. Nation Branding program carried out by the Ministry of Tourism and Creative Economy (Kemenparekraf) to improve the ...
Steffi Priani Sugi, Astia Putri
doaj +1 more source