Results 21 to 30 of about 1,343 (151)
The Swedish institute’s scholarship policy as a soft power instrument
Baltic Region, 2023 This paper examines how soft power, nation branding and academic cooperation came together in the scholarship policy pursued by the Swedish Institute (SI) from 1995 to 2023.
German S. Ragozin
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Popularization of culture as a component of nation branding: A theoretical perspective on Ukraine’s cultural identity [PDF]
Plural: History, Culture, SocietyThis article examines the popularization of culture as a key component of nation branding, focusing on Ukraine in the context of ongoing war and geopolitical contestation.
Antonina Ivashchuk +4 more
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State of Nationalism (SoN): Nation Branding
Studies on National Movements, 2020 Nation branding goes beyond simply government propaganda or tourism promotion, but rather consists of a multitude of activities that form a comprehensive, top-down, government driven and funded initiative that appropriates corporate branding ...
Nichole Fernández
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From Women Empowerment to Nation Branding: A Case Study From the United Arab Emirates
International Journal of Communication, 2018 Nation branding in the Middle East is relatively new. The United Arab Emirates has been developing its nation branding for about three decades. This article discusses one of its recent nation-branding strategies: women empowerment.
Ilhem Allagui, Abeer Al-Najjar
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Mediating the Nation-State: Agency and The Media in Nation-Branding Campaigns
International Journal of Communication, 2015 Nation branding is a rapidly developing practice for promoting images of a nation-state for tourists or investors, sometimes with the secondary goal to foster nation building. It has also attracted a fair amount of scholarly attention.
Göran Bolin, Per Ståhlberg
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Studia Ekonomiczne i Regionalne, 2018 Subject and purpose of work: The study systematizes concepts and terms related to country branding such as nation branding, state branding, place branding, destination branding, location branding, territory branding, and region branding as well as ...
Papp-Váry Árpád Ferenc
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Management Dynamics in the Knowledge Economy, 2018 Simon Anholt, who fathered the concept of nation branding, values the nation brand as the most important resource of a state as it contributes to obtaining a competitive advantage and a consolidated position in the international marketplace.
Cornelia ZEINEDDINE, Luminita NICOLESCU
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Marketing of tourism destinations: A misapprehension between place and nation branding in Zimbabwe tourism destination. [PDF]
African Journal of Hospitality, Tourism and Leisure, 2018 The study was based on understanding the relationship between place branding and nation branding. This was with an aim to uplift the performance of Zimbabwe tourism destination brand, through an improved global market identity and visibility. This helped
Dr Farai Chigora +1 more
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Employing nation branding in the Middle East - United Arab Emirates (UAE) and Qatar
Management şi Marketing, 2017 Branding represents the instrument through which an entity communicates and identifies itself in the consumer’s perception. National branding is a similar mean employed at country level.
Zeineddine Cornelia
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International Journal of Communication, 2008 “Nation branding” as a concept and practice has captured the political, cultural and economic resources of countries with established capitalist economies and emerging market economies alike.
Melissa Aronczyk
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