Results 21 to 30 of about 685,899 (269)
Providing a Branding Model for Elite and top-Talented People With the Grounded Theory Approach [PDF]
Extended Abstract Abstract National branding has been steadily growing in various areas over the recent years, and the fact that Iran is an entrepreneur, creates the incentive for, so that it can be applied The country diffrentiation and the attraction ...
Zohre Sharei +3 more
doaj +1 more source
: Nation branding has gained increasing popularity among marketeers, academics, and practitioners during recent decades. However, awareness among multidisciplinary researchers has been raised in the recent past. The purposes of this conceptual study were
Daniel Marco Stefan Kleber +1 more
doaj +3 more sources
The Swedish institute’s scholarship policy as a soft power instrument
This paper examines how soft power, nation branding and academic cooperation came together in the scholarship policy pursued by the Swedish Institute (SI) from 1995 to 2023.
German S. Ragozin
doaj +1 more source
Popularization of culture as a component of nation branding: A theoretical perspective on Ukraine’s cultural identity [PDF]
This article examines the popularization of culture as a key component of nation branding, focusing on Ukraine in the context of ongoing war and geopolitical contestation.
Antonina Ivashchuk +4 more
doaj +1 more source
This article re-evaluates some of the previous assumptions made related to the communication practices and information management in Ukraine since before the Euromaidan revolution in 2013.
Ståhlberg, Per, +5 more
core +1 more source
Multi‐Scale Bionic Structure Constructs Biomass Flame‐Retardant Thermal Insulation Foam Material
Inspired by mussel adhesion and hierarchical brick‐and‐mortar architectures, a cellulose‐based biomimetic foam is constructed by anchoring bentonite nanosheets onto a polydopamine‐decorated cellulose nanofiber network. The resulting foam combines low thermal conductivity with intrinsic flame retardancy and full biodegradability, presenting a ...
Jianming Liao +10 more
wiley +1 more source
State of Nationalism (SoN): Nation Branding
Nation branding goes beyond simply government propaganda or tourism promotion, but rather consists of a multitude of activities that form a comprehensive, top-down, government driven and funded initiative that appropriates corporate branding ...
Nichole Fernández
doaj +2 more sources
This study investigates the feasibility of scaling up Prussian White (PW)‐based cathode manufacturing at a pilot scale. Through careful PW dehydration combined with optimized aqueous processing, we report the stepwise development of industrially relevant 1 Ah pouch cells and evaluate their performance under various conditions.
Faduma M. Maddar +7 more
wiley +1 more source
Soft power: Power of attraction or confusion? [PDF]
Despite its popularity soft power remains power of confusion. The paper examines the concept, with a special focus on the nature and sources of soft power.
Fan, Ying, Fan, Y
core +1 more source
Variations on shared themes : Branding the Nordics as gender equal
This chapter is made up of five sections in which the people compare the Nordic countries in terms of the extent to which and how gender equality features on their nation-branding websites.
Jezierska, Katarzyna +5 more
core +1 more source

