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The role of advertising design in nation branding
Journal of Architecture, Art & Humanistic Science, 2019 This paper aims at summarizing the concept of nation branding and the elements that consists of. The research aims at finding the importance of nation branding, as it became a popular phenomenon that used by countries to attract attention of the tourists,
Sara Mohammed Mamdouh +2 more
doaj +1 more source
Journal of Open Innovation: Technology, Market and Complexity, 2021 : Nation branding has gained increasing popularity among marketeers, academics, and practitioners during recent decades. However, awareness among multidisciplinary researchers has been raised in the recent past. The purposes of this conceptual study were
Daniel Marco Stefan Kleber +1 more
doaj +3 more sources
Nation Branding: Issues, Insights and Impacts [PDF]
, 2013 We are honoured to present this special issue of Corporate Reputation Review devoted to the increasingly studied field of nation branding. This special issue is intended to contribute to the ongoing production of high-quality academic research in the ...
Dinnie, Keith +2 more
core +1 more source
Analyzing Tourism Nation Branding and Tourism Brand Management of Iran in the Large-Scale and Basic Policies of Islamic Republic of Iran [PDF]
Muṭāli̒āt-i Mudīriyyat-i Gardishgarī, 2021 In recent years, some countries and destinations have used brands to describe themselves, in a way that "tourism nation branding" has become one of the main focuses of tourism marketing studies.
Mehdi Karoubi +3 more
doaj +1 more source
The Swedish institute’s scholarship policy as a soft power instrument
Baltic Region, 2023 This paper examines how soft power, nation branding and academic cooperation came together in the scholarship policy pursued by the Swedish Institute (SI) from 1995 to 2023.
German S. Ragozin
doaj +1 more source
Construction of nation branding and national image in South Korea; Hallyu and the Global Korea [PDF]
دولتپژوهی, 2020 Value, credibility, dignity, soft power, advantage, profit, power and ... are attached to the name of the country with the positive image. The value of the perceptual image of the nation and the country is like the invisible golden.
Arash Beidollahkhani
doaj +2 more sources
Popularization of culture as a component of nation branding: A theoretical perspective on Ukraine’s cultural identity [PDF]
Plural: History, Culture, SocietyThis article examines the popularization of culture as a key component of nation branding, focusing on Ukraine in the context of ongoing war and geopolitical contestation.
Antonina Ivashchuk +4 more
doaj +1 more source
Island Branding, Identity, and Economic Self-Discovery: A Simulation Model [PDF]
, 2014 This paper argues that challenges faced when implementing a nation brand can be better understood and visualised through a simulation approach. A conceptual model of the collective learning process triggered by branding is formulated and its properties ...
Leseure, Michel
core +2 more sources
State of Nationalism (SoN): Nation Branding
Studies on National Movements, 2020 Nation branding goes beyond simply government propaganda or tourism promotion, but rather consists of a multitude of activities that form a comprehensive, top-down, government driven and funded initiative that appropriates corporate branding ...
Nichole Fernández
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Radiative Cooling by Green(er) Solvents‐Upcycled Polyvinyl Chloride From Drug Blisters Waste
Advanced Optical Materials, EarlyView.This study explores upcycling poly(vinyl chloride) (PVC) from used pharmaceutical blisters into sustainable radiative cooling materials. Using solvent separation and membrane fabrication, PVC was converted into white membranes paired with aluminum foil.
Andrea Lanfranchi +2 more
wiley +1 more source