Results 21 to 30 of about 4,176 (197)
The role of advertising design in nation branding
Journal of Architecture, Art & Humanistic Science, 2019 This paper aims at summarizing the concept of nation branding and the elements that consists of. The research aims at finding the importance of nation branding, as it became a popular phenomenon that used by countries to attract attention of the tourists,
Sara Mohammed Mamdouh +2 more
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Journal of Open Innovation: Technology, Market and Complexity, 2021 : Nation branding has gained increasing popularity among marketeers, academics, and practitioners during recent decades. However, awareness among multidisciplinary researchers has been raised in the recent past. The purposes of this conceptual study were
Daniel Marco Stefan Kleber +1 more
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Analyzing Tourism Nation Branding and Tourism Brand Management of Iran in the Large-Scale and Basic Policies of Islamic Republic of Iran [PDF]
Muṭāli̒āt-i Mudīriyyat-i Gardishgarī, 2021 In recent years, some countries and destinations have used brands to describe themselves, in a way that "tourism nation branding" has become one of the main focuses of tourism marketing studies.
Mehdi Karoubi +3 more
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The Swedish institute’s scholarship policy as a soft power instrument
Baltic Region, 2023 This paper examines how soft power, nation branding and academic cooperation came together in the scholarship policy pursued by the Swedish Institute (SI) from 1995 to 2023.
German S. Ragozin
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Branding the nation: Towards a better understanding
, 2009 This paper aims to clarify some misunderstanding about nation branding. It examines the origins and interpretations of the concept, and draws a comparison between nation branding and commercial branding.
Fan, Ying, Ying Fan, Fan, Y
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Popularization of culture as a component of nation branding: A theoretical perspective on Ukraine’s cultural identity [PDF]
Plural: History, Culture, SocietyThis article examines the popularization of culture as a key component of nation branding, focusing on Ukraine in the context of ongoing war and geopolitical contestation.
Antonina Ivashchuk +4 more
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, 2016 Nation branding has been criticised for leading to the homogenisation and depoliticisation of national interest and identity. This study examines the politics of nation branding in relation to its configuration with public diplomacy and the institutional
Cassinger, Cecilia +11 more
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SPORTING NATION SEBAGAI NATION BRANDING AUSTRALIA PADA TAHUN 2015-2018 [PDF]
, 2022 Diplomasi olahraga merupakan suatu bentuk diplomasi di bawah payung diplomasi publik. Australia menggunakan diplomasi olahraga sebagai strategi nation branding negaranya sebagai bangsa olahraga.
Amirudin, Jinny Izha
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State of Nationalism (SoN): Nation Branding
Studies on National Movements, 2020 Nation branding goes beyond simply government propaganda or tourism promotion, but rather consists of a multitude of activities that form a comprehensive, top-down, government driven and funded initiative that appropriates corporate branding ...
Nichole Fernández
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Nation branding and sustainable competitiveness of nations [PDF]
, 2009 Considering the importance of explaining how a nation brand is effectively managed and how nation branding aligns the nation's brand with country management so as to gain competitiveness, this research aims to assess the role of nation branding and to ...
Lee, K.M.
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