Results 41 to 50 of about 1,343 (151)
The impact of nation branding campaigns on country image. Case Study: Romania
Management şi Marketing, 2017 The purpose of this paper is to analyze how a nation branding campaign can influence the image of a country and to highlight its positive or negative impact on industries such as tourism and on people’s perception.
Andrei Anca-Georgiana
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Branding Grenlandii formą ekspresji tożsamości narodowej?
Sprawy Narodowościowe. Seria nowa, 2016 Branding Greenland as a form of expression of national identity? In the times of globalisation there is a tendency for countries to differentiate from others. More and more governments decide to launch professional nation branding campaigns in order to
Dominika Bartnik-Światek
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A Brand Culture Approach to Managing Nation‐Brands [PDF]
European Management Review, 2017 The objective of this note is to formulate conceptual links between nation brands, international relations, and politics through the development of research questions that are underpinned by a brand‐culture approach. The focus is on the export of Turkey's soap operas to diverse locations around the globe, but in particular to the Middle East and the ...
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Construction of nation branding and national image in South Korea; Hallyu and the Global Korea
دولتپژوهی, 2020 Value, credibility, dignity, soft power, advantage, profit, power and ... are attached to the name of the country with the positive image. The value of the perceptual image of the nation and the country is like the invisible golden.
Arash Beidollahkhani
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Challenges of Nation-Branding for Stimulation of Latvian Exports
Economics and Business, 2017 The presented research aims to contribute to the conceptualisation of the nation-brand of Latvia with the purpose of stimulation of national export performance.
Bekasova Angelina +2 more
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Sport, Branding From Nation-Building To Nation Branding
Abstract This paper seeks to give insights to the idea of sport nation branding, the idea of promoting the image of a nation through the use of sports. It then looks at the development of sports in the political framework, whereby the use of sports in unifying nations and extra political power is explored.
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Contributing to Gastrodiplomacy through Culinary Experience: A Cooking Event in Spain
İstanbul Gelişim Üniversitesi Sosyal Bilimler DergisiIt is utilized by governments as a potent strategy for building and cultivating contacts with other countries and cultures, as well as contributing to nation branding through gastrodiplomacy, culinary arts, and public diplomacy.
Meltem Ozel, Şeyma Filiz
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Comparative analysis of the value of national brands
Ekonomski Vjesnik, 2018 Nation branding is not the “holy grail” of economic development, but it can provide a distinct advantage when it is aligned with a well-defined economic strategy and supported by public policy.
Jelena Žugić, Aleksandar Konatar
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Impact of Nation Branding Campaigns on Country Image: Germany vs. Brazil [PDF]
Cactus, 2016 The purpose of this paper is to show how a successful nation brand campaign can influence the image of a country and to highlight its positive impact on different areas such as tourism or foreign investments.
Anca-Georgiana Andrei
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The mediatized nation. Identity, agency and audience in nation branding campaigns
InMediaciones de la Comunicación, 2019 Nation branding is a dynamic and rapidly developing practice and a subprocess under the wider process of mediatization for promoting or readjusting images of a nation-state for tourists or investors.
Göran Bolin
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