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International Journal of Communication, 2008 “Nation branding” as a concept and practice has captured the political, cultural and economic resources of countries with established capitalist economies and emerging market economies alike.
Melissa Aronczyk
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Reviewing Nation Branding Indexes: An Approach to Their Methodologies and Results
EncyclopediaNation branding refers to the strategic management of a country’s image to ensure that it is a fair, balanced, and useful reflection of the country itself.
Carmen Maiz-Bar +2 more
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Nation branding: the strategic imperative for sustainable market competitiveness [PDF]
Journal of Humanities and Applied Social Sciences, 2019 Purpose – Nation branding strategies are gaining priority as an area of research because of increasing market complexities and the rising importance of national competitiveness ranking. The sustainable development of a nation brand, when properly managed,
Salah Hassan, Abeer A. Mahrous
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Purpose: Governments invest greatly in creating a positive nation image that can enhance the attractiveness of the stakeholders associated with it. However, the existing evidence has not convinced companies to use nation brands to support their recruiting talent endeavors.
Dr Aftab, Khan, Alam
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Nation Branding in the Era of Commercial Nationalism
International Journal of Communication, 2011 This article applies critical approaches to branding and marketing in the neo-liberal era to a case study of a recent trend in media studies, international relations and tourism: nation branding.
Zala Volcic, Mark Andrejevic
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EFEKTIFITAS DIPLOMASI BUDAYA DALAM PENYEBARAN ANIME DAN MANGA SEBAGAI NATION BRANDING JEPANG [PDF]
, 2018 Perkembangan dari anime dan manga Jepang dimulai ketika sebelum terjadinya Perang Dunia kedua.Pada saat itu kemunculan dari anime dan manga masih kalah bersaing dengan adanya industri animasi milik Amerika Serikat, Disney. Kekalahan Jepang pada Perang
Caraka Wahyu Erwindo, 071411233026
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Nation Branding: Toward an Agenda for Critical Research
International Journal of Communication, 2011 This article discusses the growing body of research on nation branding, arguing for an expanded critical research agenda on this topic. It begins with an extensive overview of scholarly writing on nation branding, based on 186 sources across disciplines.
Nadia Kaneva
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International Journal of Communication, 2022 Since the 2000s, several Latin American governments have launched nation branding campaigns to internationally promote the exports, foreign direct investment, and tourism offerings of their countries. This study examines how these projects have attempted
Pablo Miño
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Tangible and Intangible Determinants of FDI and FPI Inflows: Evidence from BRICS Countries
EconomiesWhile extensive research has explored the determinants of foreign direct investment (FDI) and foreign portfolio investment (FPI) in BRICS nations, there remains a notable gap in understanding the influence of intangible factors, particularly soft power ...
Sally Huni +2 more
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Nation Branding in Romania After 1989: A Cultural Semiotic Perspective
Romanian Journal of Communications and Public Relations, 2017 This paper discusses four nation branding post-communist campaigns initiated by the Romanian Government, from a cultural semiotic perspective, as developed by the Tartu-Moscow-Semiotic School.
Bianca Florentina Cheregi
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