Results 41 to 50 of about 685,899 (269)
Agribusiness, EarlyView.ABSTRACT The origin of a product, if associated with good quality, can contribute to building a positive collective reputation, leading to a potential price premium. However, it is conceivable that a producer markets a product by evoking symbols, images, words, and values typical of places other than where it was designed or produced, creating a ...
Annalisa Caloffi +2 more
wiley +1 more source
Management Dynamics in the Knowledge Economy, 2018 Simon Anholt, who fathered the concept of nation branding, values the nation brand as the most important resource of a state as it contributes to obtaining a competitive advantage and a consolidated position in the international marketplace.
Cornelia ZEINEDDINE, Luminita NICOLESCU
doaj
Marketing of tourism destinations: A misapprehension between place and nation branding in Zimbabwe tourism destination. [PDF]
African Journal of Hospitality, Tourism and Leisure, 2018 The study was based on understanding the relationship between place branding and nation branding. This was with an aim to uplift the performance of Zimbabwe tourism destination brand, through an improved global market identity and visibility. This helped
Dr Farai Chigora +1 more
doaj
Employing nation branding in the Middle East - United Arab Emirates (UAE) and Qatar
Management şi Marketing, 2017 Branding represents the instrument through which an entity communicates and identifies itself in the consumer’s perception. National branding is a similar mean employed at country level.
Zeineddine Cornelia
doaj +1 more source
Agribusiness, EarlyView.ABSTRACT Sustainability labels can help support consumers select more socially and environmentally friendly options, thereby enhancing returns for conscientious producers and promoting the transition to a more sustainable food system. However, consumer confusion regarding labels' meaning undermines their effectiveness.
Monika Hartmann +4 more
wiley +1 more source
Consumer Preferences for Craft Beer: The Interplay of Localness and Advertising Language
Agribusiness, EarlyView.ABSTRACT This study explores the influence of the language of the label, origin of production, and origin of brewing ingredients on Croatian consumers' preferences and willingness to pay for organic craft beer. Employing an online survey and a choice experiment among 223 Croatian alcohol consumers, we find that while there's a willingness to pay a ...
Marija Cerjak +2 more
wiley +1 more source
Farmers’ Protests in Germany: Media Coverage and Types of Bias
Agribusiness, EarlyView.ABSTRACT The German farmers’ protests of 2024 sparked widespread media coverage and public debate. Yet, media coverage was not always positive, reflecting the media's attention‐seeking and selective focus. Occurrences of farmers blocking media outlets reflected distrust in how their concerns were portrayed.
Felix Schlichte, Doris Läpple
wiley +1 more source
Nation Branding: Beautiful Bangladesh [PDF]
, 2013 Recently a word ‘Nation Branding’ or ‘Branding Bangladesh’ is practiced a lot. A nation brand is the total sum of all perceptions of a nation in the mind of international stakeholders which may contain some of the following elements: people, place ...
Wahida Shahan Tinne, Alim Al Ayub Ahmed
core +3 more sources
International Journal of Communication, 2008 “Nation branding” as a concept and practice has captured the political, cultural and economic resources of countries with established capitalist economies and emerging market economies alike.
Melissa Aronczyk
doaj
Reviewing Nation Branding Indexes: An Approach to Their Methodologies and Results
EncyclopediaNation branding refers to the strategic management of a country’s image to ensure that it is a fair, balanced, and useful reflection of the country itself.
Carmen Maiz-Bar +2 more
doaj +1 more source