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Building country image process [PDF]
Marketing (Beograd. 1991), 2005 The same branding principles are used for countries as they are used for the products, only the methods are different. Countries are competing among themselves in tourism, foreign investments and exports. Country turnover is at the level that the country'
Zubović Jovan
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SAGE OpenCountry image, an established yet dynamically evolving interdisciplinary field within commercial and media studies, profoundly influences global marketing and management. Despite its long-standing significance, a lack of systematic academic understanding
Chuanlin Ning
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ASPECTS REGARDING THE DIFICULT PROCESS OF BUILDING A ROMANIAN TOURISM BRAND [PDF]
Annals of the University of Oradea: Economic Science, 2010 The image we have about a country has a huge impact on how we view it as a tourist destination, a place to invest in, or a place to buy the brands we love from.
Bagaian Nicula Iulia Andrea +1 more
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THE IMPORTANCE OF REPUTATION OF A COUNTRY IN THE PROCESS OF BUILDING ITS COMPETITIVE ADVANTAGE ON THE GLOBAL MARKET [PDF]
Zeszyty Naukowe Wyższej Szkoły Finansów i Prawa w Bielsku-Białej, 2017 In the contemporary information era countries compete with one another on many levels and almost in every field of life. Governments prepare comprehensive development strategies, thanks to which they hope to improve their country’s competitiveness and ...
Danuta Szwajca
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Reflective versus unreflective country images: How ruminating on reasons for buying a country’s products alters country image [PDF]
International Business Review, 2022 Based on the excitation-transfer model, this study considers how pondering on reasons for buying a particular country’s products influences country image (CI). We use an experimental approach to test our hypotheses and check for differences between unreflective/ad lib CI and reflective/reasoned CI measurements. The findings indicate differences between
Balabanis, George, Lopez, Carmen
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Identifying negative images and it's causes towards Iran's export nation brand [PDF]
مطالعات مدیریت راهبردی, 2023 Introduction: Review of researches in the field of nation brand shows a few studies in recognizing and examining negative images of exporting countries.
Mohammad Reza Bolour Parsa +2 more
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PERCEPTIONS OF THE “GEN Zs”1 ON THE IMAGE OF THE REPUBLIC OF MOLDOVA [PDF]
Economica, 2023 The image of the country is one of the key factors influencing the attitude of the people, but also of the organizations towards the respective state. In the ranking “Country Brand Ranking 2022-2023”, the Republic of Moldova ranks 166th, out of 203,
Maria GRIGORAS
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Methods, Instruments and Scales Used for Country Image Measurement: A Literature Review [PDF]
Ovidius University Annals: Economic Sciences Series, 2021 The current paper addresses country image from the evaluation and/or assessment perspective. The literature offers a plethora of definitions and conceptualizations of country image - thus the lack of consensus regarding the best way in approaching the ...
Denisa Adriana Dragoi
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Country-image discourse model: Unraveling meaning, structure, and function of country images [PDF]
Journal of Business Research, 2011 The country-image discourse model provides an alternative theoretical framework to explain the meaning of country-of-origin (coo) effects. Unlike previous work, this research relies on the key principles underlying semiotics and discourse theory. The model integrates the semantic and pragmatic dimension of coo and provides hypotheses regarding the ...
Brijs, K. +2 more
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The Romanian-Turkish Relationships: The View of the Romanian Students [PDF]
European Journal of Interdisciplinary Studies, 2020 This article aims to provide an image on the Romanian-Turkish relationships from the perspective of the Romanian students. The rationale of the research lays on the importance of the perception the host country has about different groups of diasporas in ...
Güven GÜNGÖR
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