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The placement of country reputation towards place management
Journal of Place Management and Development, 2017 Purpose Until now, scholars have devoted insufficient attention to theories of place reputation – at the city, region and country levels. Furthermore, the literature does suggest a theoretical link between country reputation and country-of-origin (COO).
Fabiana Gondim Mariutti
exaly +3 more sources
DOCA - Database of Variables for Content AnalysisCountry reputation is a central target construct in research on country-of-origin effects, international public relations, and especially public diplomacy.
Chariatte, Jerome, Ingenhoff, Diana
core +2 more sources
THE IMPORTANCE OF REPUTATION OF A COUNTRY IN THE PROCESS OF BUILDING ITS COMPETITIVE ADVANTAGE ON THE GLOBAL MARKET [PDF]
Zeszyty Naukowe Wyższej Szkoły Finansów i Prawa w Bielsku-Białej, 2017 In the contemporary information era countries compete with one another on many levels and almost in every field of life. Governments prepare comprehensive development strategies, thanks to which they hope to improve their country’s competitiveness and ...
Danuta Szwajca
doaj +15 more sources
Reputation spillover: corporate crises’ effects on country reputation
Journal of Communication Management, 2018 Purpose The purpose of this paper is to examine how varying degrees of media-constructed associations between organizations and their home countries affect audience perceptions of such associations and, subsequently, how recipients attribute crisis ...
Tianduo Zhang +4 more
core +2 more sources
How to measure and manage country reputation [PDF]
International Journal of AdvertisingCountries benefit from a good reputation in terms of gaining a higher foreign direct investment inflow, a growing export volume, becoming more attractive as tourist destinations and, last but not least, by improving their populations’ well-being ...
Gabel, Juliane +2 more
core +3 more sources
Place Branding and Public Diplomacy, 2017 This study extends the development of country reputation measurement to other cultural contexts, specifically among sub-Saharan African countries that have shown the desire to improve their reputation in the United States and other Western nations ...
Shafer, Autumn +3 more
core +2 more sources
, 2016 Literature and research studies on Country of Origin (COO) have mainly focused on its effect in business to consumer (B2C) markets. Among the few scholars who have analysed industrial sectors (B2B), some believe that COO has similar importance and the ...
Battaglia L. +2 more
core +3 more sources
Country differences in family firm reputation
COUNTRY DIFFERENCES IN FAMILY FIRM REPUTATION Country differences in family firm reputation ...
Prügl, Reinhard +2 more
core +2 more sources
When and how country reputation stimulates export volume
International Marketing Review, 2017 Purpose The purpose of this paper is to examine the relationship between bilateral country reputation and export volume to the country in which that reputation is held.
Daniel Korschun +2 more
core +2 more sources
Country-Specific Effects of Reputation and Information: A Comparison of Online Auctions in Germany, the UK, and the US [PDF]
, 2018 Empirical studies on the effect of sellers\u27 reputation on closing prices in online auctions present mixed results. A large number of studies addresses reputational effects in one country, especially in the US.
Wolff, Birgitta, Schlägel, Christopher
core +2 more sources