Results 41 to 50 of about 36,373 (255)
Spectator-Based Brand Equity in Varsity Sports: South African Antecedents [PDF]
The Retail and Marketing ReviewThe aim was to study spectators as a source of brand equity in developing country collegiate sport systems. Responses from 662 football, rugby and netball players were analysed using SmartPLS 4.0 and partial least squares Structural Equation Modelling to
Dr Ryan L. Mathaba +3 more
doaj +1 more source
Agribusiness, EarlyView.ABSTRACT The origin of a product, if associated with good quality, can contribute to building a positive collective reputation, leading to a potential price premium. However, it is conceivable that a producer markets a product by evoking symbols, images, words, and values typical of places other than where it was designed or produced, creating a ...
Annalisa Caloffi +2 more
wiley +1 more source
Agribusiness, EarlyView.ABSTRACT Sustainability labels can help support consumers select more socially and environmentally friendly options, thereby enhancing returns for conscientious producers and promoting the transition to a more sustainable food system. However, consumer confusion regarding labels' meaning undermines their effectiveness.
Monika Hartmann +4 more
wiley +1 more source
SAGE OpenWith the growing interest in the environment, society, and governance, responsible management emphasizes corporate social responsibility (CSR) activities. Drawing upon social identity theory, this study explores the interplay between a brand’s CSR target
Kikyoung Park
doaj +1 more source
Agribusiness, EarlyView.ABSTRACT This study investigates how consumer taste and brand equity perceptions shape the acceptance of plant‐based milk products. Using a blind/informed tasting experiment, we evaluated consumers' willingness to buy (WTB) and taste perception of a plant‐based milk alternative produced by a traditional dairy brand, compared with competing plant‐based ...
Federico Parmiggiani +6 more
wiley +1 more source
Online Social Relations and Country Reputation
International Journal of Communication, 2013 This study examines the effects of online connectedness and information use regarding other countries on individuals’ evaluations of those countries. Theoretical and operational definitions of the variables are developed and then used to investigate how ...
Hyunjin Seo
doaj
The Geography of Success: A Spatial Analysis of Export Intensity in the Italian Wine Industry
Agribusiness, EarlyView.ABSTRACT This paper investigates the paradox of how Italy's fragmented, SME‐dominated wine industry achieves global export success. Moving beyond purely firm‐centric explanations, we test whether export intensity is spatially dependent, clustering geographically in regional ecosystems.
Nicolas Depetris Chauvin, Jonas Di Vita
wiley +1 more source
The Effects of National Brand Reputation on Exports in Emerging Markets [PDF]
Ovidius University Annals: Economic Sciences SeriesThe reputation of a national brand significantly shapes international competitiveness, influencing how products are perceived in foreign markets, particularly in emerging economies marked by uncertainty and information asymmetry.
Florina Mihai
doaj
Binus Business ReviewThe food service industry plays a key role in the economy of a country. The research examined the impact of Environmental, Social, and Governance (ESG) practices on the service quality and reputation of tteokbokki restaurants in Korea and Indonesia. The
Haryadi Sarjono +2 more
doaj +1 more source
The myths and mysteries of leadership in higher education
International Journal of Chinese Education, 2021 In his seminal work “How Colleges Work” Bob (Robert) Birnbaum poses the ultimate question on the paradox of universities and colleges in the US. How comes, he asks, is it that they are amongst the largest industries in the country with an unparalleled ...
Leo Goedegebuure
doaj +1 more source