Results 51 to 60 of about 44,720 (296)
Cuadernos AISPIEste artículo analiza el spot producido en 2015 por la Oficina del Alto Comisionado para la Marca España, “Todo lo que esperas y mucho más de lo que imaginas”, y su aparición en la cuenta de Twitter del candidato Mariano Rajoy.
Diego Mollá Furió
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The evolution of spanish commitment to peacekeeping operations. an image of Spain abroad 1989-2014
Comillas Journal of International Relations, 2014 As a member of the International Community, Spain has transformed in ways that could barely have been envisaged back in the late 70s and the beginning of the Transition. Notwithstanding the objective data, the image of Spain and how Spain is perceived in
David García Cantalapiedra
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Country Reputation Amerika Serikat Menurut Masyarakat Surabaya Berdasarkan Country Reputation Index [PDF]
, 2013 Country Reputation Amerika Serikat Menurut Masyarakat Surabaya merupakan judul penelitian yang peneliti angkat dalam penelitian ini. Penelitian ini menggunakan Fombrun-RI Country Reputation Index (CRI) untuk mengetahui reputasi Amerika Serikat menurut ...
Astro, G. D. (Georgius)
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Agribusiness, EarlyView.ABSTRACT Sustainability labels can help support consumers select more socially and environmentally friendly options, thereby enhancing returns for conscientious producers and promoting the transition to a more sustainable food system. However, consumer confusion regarding labels' meaning undermines their effectiveness.
Monika Hartmann +4 more
wiley +1 more source
Spectator-Based Brand Equity in Varsity Sports: South African Antecedents [PDF]
The Retail and Marketing ReviewThe aim was to study spectators as a source of brand equity in developing country collegiate sport systems. Responses from 662 football, rugby and netball players were analysed using SmartPLS 4.0 and partial least squares Structural Equation Modelling to
Dr Ryan L. Mathaba +3 more
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Agribusiness, EarlyView.ABSTRACT This study investigates how consumer taste and brand equity perceptions shape the acceptance of plant‐based milk products. Using a blind/informed tasting experiment, we evaluated consumers' willingness to buy (WTB) and taste perception of a plant‐based milk alternative produced by a traditional dairy brand, compared with competing plant‐based ...
Federico Parmiggiani +6 more
wiley +1 more source
SAGE OpenWith the growing interest in the environment, society, and governance, responsible management emphasizes corporate social responsibility (CSR) activities. Drawing upon social identity theory, this study explores the interplay between a brand’s CSR target
Kikyoung Park
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Does reputation matter for firm risk in developing country?
, 2020 This research examines the effect of corporate reputation for firm risk in a developing country for a sample of 256 Indonesia firms for the period 2011–2015.
Brahmana, Rayenda Khresna +2 more
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The Geography of Success: A Spatial Analysis of Export Intensity in the Italian Wine Industry
Agribusiness, EarlyView.ABSTRACT This paper investigates the paradox of how Italy's fragmented, SME‐dominated wine industry achieves global export success. Moving beyond purely firm‐centric explanations, we test whether export intensity is spatially dependent, clustering geographically in regional ecosystems.
Nicolas Depetris Chauvin, Jonas Di Vita
wiley +1 more source
Online Social Relations and Country Reputation
International Journal of Communication, 2013 This study examines the effects of online connectedness and information use regarding other countries on individuals’ evaluations of those countries. Theoretical and operational definitions of the variables are developed and then used to investigate how ...
Hyunjin Seo
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