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Transferring Emotion from National Brands to Store Brands through Store Image in Multi-Brand Stores [PDF]
کاوشهای مدیریت بازرگانیEXTENDED ABSTRACT IntroductionThe concept of affect toward brand has been widely used in marketing, advertising, and consumer behavior studies. In fact, every product should have two aspects, one aspect is the performance characteristics of the product ...
Nafiseh Eskandari, Mahdi Mohammadi nasab
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THE IMPORTANCE OF REPUTATION OF A COUNTRY IN THE PROCESS OF BUILDING ITS COMPETITIVE ADVANTAGE ON THE GLOBAL MARKET [PDF]
Zeszyty Naukowe Wyższej Szkoły Finansów i Prawa w Bielsku-Białej, 2017 In the contemporary information era countries compete with one another on many levels and almost in every field of life. Governments prepare comprehensive development strategies, thanks to which they hope to improve their country’s competitiveness and ...
Danuta Szwajca
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The effect of a country name on consumers' perception and assessment of agricultural products with protected designation of origin [PDF]
Ekonomika Poljoprivrede (1979), 2022 The aim of the paper was to show that Serbia has favorable natural conditions (land and climate) for diverse agricultural production (plant- and animal-based), experienced manufacturers, experts and scientists, as well as world-famous selections of ...
Rakić Sandra R. +2 more
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The Role and Place of the Healthcare System in the Formation of the National Brand [PDF]
Health Economics and Management Review, 2022 In the view of the snowballing development of digitalization processes and post-industrial society, the service sector is the main element of sustainable economic development, where human capital plays a key role. In the study, the authors noted that the
Yaroslav Reshetniak, Samantha Grifo
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Customer management in B2B markets in the context of digitalization
Вестник университета, 2023 The article is devoted to the problem of improving customer management in B2B markets in the context of digitalization. By analyzing the literature on the issues under study, the authors identified the main factors contributing to the transition from ...
M. V. Orlova, V. V. Orlov
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Development of a national brand in the function of improving the competitive identity of Montenegro [PDF]
Ekonomski Pogledi, 2019 The paper covers a general cross-section of national branding, its importance and relevance, and a literary background is presented in a section of already published works in the field of nation branding. The second part of the paper presents the results
Rabrenović Jovo
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, 2022 Nation Branding: Concepts, Issues, Practice is a comprehensive and exciting text that demonstrates why nations are embracing the principles of brand management. It clearly explains how the concepts and techniques of branding can be adapted to the context of nations- as opposed to the more usual context of products, services, or companies.
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The Impact on Audience Media Brand Choice Using Media Brands Uniqueness Phenomenon
Journal of Open Innovation: Technology, Market and Complexity, 2022 While research on traditional media brands has increased in recent years, few studies examine news media brands and their brand strategies, particularly distinctive brand associations unrelated to media brand content and their impact on audience media ...
Linda Saulīte, Deniss Ščeulovs
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Journal of Macromarketing, 2012 India is a vast, diverse country, which attracts much attention as a political and economic entity as well as a major tourism destination. This commentary explores the Incredible India Campaign, a Nation Branding campaign which has been running in India for approximately ten years.
Kerrigan, Finola +2 more
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Social Development & Security, 2020 Since 1991, the Ukrainian authorities have repeatedly changed the vector of the country's development depending on the views and intentions of the ruling politicians, which has led to negative consequences for the development of all spheres of activity ...
Volodymyr Shypovskyi
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