Results 11 to 20 of about 124,228 (346)
Nation Branding: An Analysis of Botswana’s National Brand
International Journal of Business Administration, 2012 This paper evaluates Botswana’s national branding using the Gilmore (2002) and the Echtner & Ritchie (2003) models. The methodology involved an examination of the extant literature to identifying key factors that influence brand perceptions for a nation and the nature of those factors. The findings showed that the Botswana branding incorporated most of
Edward E. Marandu +2 more
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Conceptualisation of Nation Brand Image
International Journal of Management Studies, 2013 This paper examines the nation brand image notion. Literature review is employed as the method to develop the conceptual model. This paper suggests that the multifaceted nature of a nation can be covered in the nation brand image.
Bintang Handayani, Basri Rashid
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KEY CONSIDERATIONS WHEN DEVELOPING A COUNTRY’S TOURISM BRANDING STRATEGY [PDF]
Challenges of the Knowledge Society, 2021 Brand identity, brand positioning and brand image are three of the most important concepts that need to be considered when developing a successful tourism branding strategy.
Otilia-Elena PLATON +2 more
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The impact of the crisis on the national brand of Ukraine [PDF]
Eastern Journal of European Studies, 2015 The research is dedicated to the impact of the crisis on the national brand in Ukraine. We consider the national brand concept from the standpoint of theoretical and methodological aspects. The concept of national brand profile includes goals, functions,
Oksana OKHRIMENKO, Alexander OKHRIMENKO
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Management şi Marketing, 2020 The purpose of the present research is to explore the effect of brand image on brand loyalty and brand commitment to national and private label brands. Data was collected through a field survey via the store-intercept method.
Alić Adi +2 more
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Geopolitical Resonance of the VI All-Belarusian People’s Assembly
Евразийская интеграция: экономика, право, политика, 2022 This work is aimed at studying the results of the VI All-Belarusian People’s Assembly.Aim. Determine the geopolitical dimension of the VI All-Belarusian People’s Assembly as an integration project of the Republic of Belarus.Tasks.
V. G. Kogut, G. N. Nuryshev
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Transfer of brand knowledge in business-to-business markets: A qualitative study [PDF]
, 2009 This is the author's accepted manuscript (under the provisional title "Transfer of brand knowlede in business-to-business markets by brand when personified as a human: A qualitative study").
Michael Bourlakis +6 more
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Media events and their impact on Polish national brand [PDF]
Marketing i Menedžment Innovacij, 2013 The aim of the article. The author emphasizes in the article that great media event which has been arranged and organized by the authorities (e.g. the European Championship on the football Euro-2012) has a direct impact on the growth of national brand ...
Ja.S. Klisinski, M.O. Prokopenko
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Медіафорум: аналітика, прогнози, інформаційний менеджмент, 2020 The article explores formation of new ideals and values that has become a key task of the European community after overcoming totalitarianism. Many researchers of that time were looking for methods to prevent atomization and establish democracy, and one ...
Mykola Luchak, Anna-Maria Luchak-Fokshei
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Efforts Towards Creating a National Brand in Kosovo (2008-2021)
SEEU Review, 2022 States in the context of foreign policy apply specific strategies that relate with strengthening their international position, especially in relation to the promotion of attributes and values that make changing the perceptions of citizens of other states,
Imeri Dorajet
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