Results 21 to 30 of about 36,373 (255)
Corporate strategic branding: How country and corporate brands come together [PDF]
Ekonomski Anali, 2008 The concept of countries as brands has been increasingly recognized in the post-modern global world. A strong country brand can provide corporate brands with a unique set of values, which supports their positioning on the international market ...
Đorđević Bojan
doaj +1 more source
Livestock Tango: U.S. and Latin America Dance Together, but Who Will Lead?
Applied Economic Perspectives and Policy, EarlyView.ABSTRACT This study examines the competitiveness between Latin American and U.S. livestock and meat sectors. We employ a computable general equilibrium modeling framework to evaluate two scenarios: coordinated improvements in Latin American productivity, transport efficiency, and market access (Scenario I), and the minimum productivity gains required ...
Taís C. Menezes +2 more
wiley +1 more source
“Social Media as Multipliers in Nation Branding provided it has a Well Defined Strategy”
Contratexto, 2016 Villafañe has conducted the first study of Spain’s Country Brand from the Theory of Reputation perspective. According to the author branding is the promise that a company or a country makes to its stakeholders.
Manuel Santillán-Vásquez
doaj +1 more source
Applied Economic Perspectives and Policy, EarlyView.ABSTRACT This study investigates the impact of geographical indication (GI) certification on the export performance of Turkish agri‐food products by analyzing both trade volume and unit value dynamics. Drawing on monthly data from 2000 to 2024 across 22 GI‐certified products, the research employs product‐level regressions, fixed‐effects panel models ...
Ihlas Sovbetov, Muge Burcu Ozdemir
wiley +1 more source
Communication, 2014 Marketing practices have spread to the point that they now include countries. Based on an analysis of the production of the brand of Abu Dhabi, considered as both a tangible and an intangible cultural object, the author demonstrates that, beyond the ...
Sophie Corbillé
doaj +1 more source
Swedish farmers' approval of nudges
Agribusiness, EarlyView.Abstract Interest in the use of behavioral policy approaches, such as nudges, has strongly increased over the past years, including in the domains of food, agricultural and environmental policies. While the approval of nudges among the general public has been studied extensively, we know little about the attitude of farmers toward nudging. Farmers may (
Liesbeth Colen +2 more
wiley +1 more source
The impact of resilience on corporate reputation in Muslim Countries
Tikrit Journal of Administrative and Economic Sciences, 2023 This study addresses the relationship between resilience and Corporate Reputation (CR) in Muslim countries (Iran, Bahrain, Iraq, Kuwait, Saudi Arabia, and UAE). The problem of the study was determined by the nature of the relationship between financial flexibility and the reputation of banking companies, which is a problem in itself.
Hind Shafeeq Nimr Al-Maliki +2 more
openaire +2 more sources
Agribusiness, EarlyView.Abstract World markets for quality differentiated agri‐food products are highly competitive, presenting significant challenges for firms aiming to compete effectively. Government agencies and business organizations often implement various export promotion policies to address these challenges.
Nicolás Depetris‐Chauvin +1 more
wiley +1 more source
Frontiers in Psychology, 2021 Italian Sounding—i. e., the Italian appearance of a product or service brand irrespective of its country of origin—represents a global market phenomenon affecting a wide range of economic sectors, particularly the agro-food sector.
Flavia Bonaiuto +8 more
doaj +1 more source
Agribusiness, EarlyView.ABSTRACT This study aims to explore the influence of Wine Tourism (WT) on the Sustainable Performance (SP) of wineries in Spain. It particularly investigates how Corporate Social Legitimacy (CSL) and Green Innovation (GI) may act as intermediary factors in this relationship.
Javier Martínez‐Falcó +3 more
wiley +1 more source