Results 61 to 70 of about 94,073 (297)
Menginisiasi Nation Branding Indonesia Menuju Daya Saing Bangsa [PDF]
, 2013 Nation branding memiliki potensi untuk meningkatkan daya saing nasional. Sebagai bentukrepresentasi diri negara yang strategis, nation branding diharapkan dapat menciptakan reputasikapital melalui promosi kepentingan ekonomi, politik dan sosial ...
Irwansyah, I. (Irwansyah)
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Origination: the geographies of brands and branding [PDF]
, 2012 Brands are increasingly recognised as prominent entities imbued with meanings that stem well beyond signifying a consumable object. Associations evoked by and assigned to a given brand can be interpreted, deconstructed and reconstructed to form an array ...
Kipnis, E.
core +5 more sources
Price Premiums for Single‐Name and Compound‐Name Geographical Indications in Swiss Cheese Trade
Agribusiness, EarlyView.ABSTRACT Geographical indications (GIs) have become increasingly important in agri‐food markets, especially in Europe. For Swiss cheese imports and exports, we analyze whether GIs are associated with higher trade prices. We find that price premiums can be obtained for both exports and imports. However, this is only the case for cheeses with single name
Judith Irek
wiley +1 more source
Analisis Isi Implementasi Elemen Competitive Identity Pada Nation Branding “Imagine Your Korea” Di Facebook [PDF]
, 2017 Penelitian ini dilakukan untuk mengetahui implementasi elemen competitive identity pada nation branding “Imagine Your Korea” yang dilakukan melalui media sosial Facebook. Menurut pakar nation branding, Simon Anholt, ada 6 elemen competitive identity yang
Setiadi, T. A. (The)
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Agribusiness, EarlyView.ABSTRACT Using a lab‐in‐the‐field experiment, we investigate how providing information about food miles and pesticide residue influences willingness to pay (WTP) for potatoes among 407 shoppers in Taiwan, split between a supermarket and a farmers market.
Chiu‐Lin Huang +3 more
wiley +1 more source
Nation Branding: Toward an Agenda for Critical Research
International Journal of Communication, 2011 This article discusses the growing body of research on nation branding, arguing for an expanded critical research agenda on this topic. It begins with an extensive overview of scholarly writing on nation branding, based on 186 sources across disciplines.
Nadia Kaneva
doaj
Tangible and Intangible Determinants of FDI and FPI Inflows: Evidence from BRICS Countries
EconomiesWhile extensive research has explored the determinants of foreign direct investment (FDI) and foreign portfolio investment (FPI) in BRICS nations, there remains a notable gap in understanding the influence of intangible factors, particularly soft power ...
Sally Huni +2 more
doaj +1 more source
Key perspectives in nation image: a conceptual framework for nation branding [PDF]
, 2008 As an emerging area of research, nation branding is in urgent need for conceptual and theoretical development, and can benefit from the literature of organisation identity and organisation reputation.
Fan, Y
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Scrutinising the British Monarchy: The corporate brand that was shaken, stirred and survived [PDF]
, 2009 Purpose – The principal purposes of this article are to provide normative advice in terms of managing the British Monarchy as a Corporate Heritage Brand and to reveal the efficacy of examining a brand’s history for corporate heritage brands generally ...
John M.T. Balmer, John M.T. Balmer
core +1 more source
Access to Finance and Innovation in the Canadian Food Processing
Agribusiness, EarlyView.ABSTRACT Innovation is a presumed channel through which finance affects productivity, yet there is limited research testing the relationship between finance and innovation in the food manufacturing sector. The purpose of the paper is to explore the determinants (e.g., financing, R&D, firm size, expenditure on innovation) of the adoption of innovation ...
Getu Hailu, Deepananda Herath
wiley +1 more source