Results 61 to 70 of about 4,176 (197)
Nation branding: A case study of Singapore
, 2009 Nation branding, or country branding is a relatively new concept. The purpose of this paper is to develop a case study of Singapore as a nation brand. It will first review the conceptual foundation of nation branding and study nation branding application.
Yee, F. Woo
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A Brand Culture Approach to Managing Nation‐Brands [PDF]
European Management Review, 2017 The objective of this note is to formulate conceptual links between nation brands, international relations, and politics through the development of research questions that are underpinned by a brand‐culture approach. The focus is on the export of Turkey's soap operas to diverse locations around the globe, but in particular to the Middle East and the ...
openaire +3 more sources
Construction of nation branding and national image in South Korea; Hallyu and the Global Korea
دولتپژوهی, 2020 Value, credibility, dignity, soft power, advantage, profit, power and ... are attached to the name of the country with the positive image. The value of the perceptual image of the nation and the country is like the invisible golden.
Arash Beidollahkhani
doaj +1 more source
Surrogate Brands - The pull to adopt an ‘Other’ nation; via sports merchandise
, 2009 A growing number of consumers are choosing to wear sporting merchandise, from an ‘other’ nation – whom they have no geographic or ethnic affiliation with.
Liu, J, Wilson, J, Fan, Y
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Nation branding: resources, management, and performance [PDF]
, 2021 Nation Branding is imperative as nations compete in inviting inward investment, strengthening images, attracting talents, winning export markets, and garnering the trust of the population towards the ruling government.
Al-Azemi, Khaled, Sh. Ahmad, Fauziah
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Developing a sustainable nation brand: a study of Sri Lanka
, 2013 This study examines the degree to which the Earth Lung Project, a carbon mitigation initiative in Sri Lanka has developed a coherent nation brand. Findings indicate that a shared sense of national identity amongst all stakeholder groups is critical in ...
Welton, R
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Are we Talking the Same Language? Challenging Complexity in Country Brand Models
, 2014 The purpose of this paper is to review recent research into country brand models and identify the most common and shared dimensions. Based on the literature review, this study establishes a conceptual framework to consider the complex interaction between
Mariutti, F, Tench, R
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VARIABLES OF THE IMAGE OF TOURIST DESTINATION [PDF]
The image of a destination is more than a distinguishing element; it is a component of the supply and brings more value to it. The image of a destination can be the decisive component, while the other elements re relatively alike (1).
Ban Olimpia
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Challenges of Nation-Branding for Stimulation of Latvian Exports
Economics and Business, 2017 The presented research aims to contribute to the conceptualisation of the nation-brand of Latvia with the purpose of stimulation of national export performance.
Bekasova Angelina +2 more
doaj +1 more source
Diplomasi Publik dan Nation Branding [PDF]
, 2015 Penelitian ini mencoba mengaplikasikan konsep diplomasi publik dan nation branding terhadap kegiatan diplomasi yang dilakukan oleh Pemerintah Indonesia.
Indraswari, R. (Ratih) +1 more
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