Results 71 to 80 of about 94,073 (297)
Nation Branding in Romania After 1989: A Cultural Semiotic Perspective
Romanian Journal of Communications and Public Relations, 2017 This paper discusses four nation branding post-communist campaigns initiated by the Romanian Government, from a cultural semiotic perspective, as developed by the Tartu-Moscow-Semiotic School.
Bianca Florentina Cheregi
doaj +1 more source
Membangun Nation Branding dalam Upaya Meningkatkan Daya Saing Sektor Pariwisata Indonesia [PDF]
, 2013 Penelitian ini bertujuan untuk menganalisis model konseptual yang tepat dalampenciptaan nation branding sebagai upaya untuk meningkatkan daya saing sektorpariwisata Indonesia serta memperbaiki citra Indonesia.
Aprilia, R. (Rini) +1 more
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Leveraging nation branding opportunities through sport mega-events. [PDF]
, 2016 Purpose – This paper aims to indicate a shift in focus from legacy to the leveraging of event impacts, and previous papers have indicated a growing awareness of the brand-related legacies associated with sport mega-events for a host nation. However, none
Fyall, A., Jones, Ian, Knott, B.
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Food Tastes in the United States: Convergence or Divergence?
Agribusiness, EarlyView.ABSTRACT This study investigates how food consumption tastes have changed in recent decades across the United States. Using NielsenIQ data for over 77 million transactions, there is evidence of divergence in food tastes across regions from 2007 to 2016 and across households of different income, education, and race/ethnicity groups.
Michael DeDad
wiley +1 more source
(RE)BUILDING A NATION BRAND: GENERAL ISSUES ABOUT PROMOTING ROMANIA'S IMAGE AND IDENTITY [PDF]
Analele Universităţii Constantin Brâncuşi din Târgu Jiu : Seria Economie, 2013 The purpose of the present paper is to provide an overview of the challenges posed by the multiple possibilities of promoting Romania's image and identity, both internally and externally-; at the same time, the present paper answers to some questions ...
COTÎRLEA DENISA ADRIANA
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Agribusiness, EarlyView.ABSTRACT The origin of a product, if associated with good quality, can contribute to building a positive collective reputation, leading to a potential price premium. However, it is conceivable that a producer markets a product by evoking symbols, images, words, and values typical of places other than where it was designed or produced, creating a ...
Annalisa Caloffi +2 more
wiley +1 more source
Agribusiness, EarlyView.ABSTRACT Sustainability labels can help support consumers select more socially and environmentally friendly options, thereby enhancing returns for conscientious producers and promoting the transition to a more sustainable food system. However, consumer confusion regarding labels' meaning undermines their effectiveness.
Monika Hartmann +4 more
wiley +1 more source
Academicus International Scientific Journal, 2019 Diverse from the Erasmus program, amongst other EU international interactions, Humanitarian and Developmental initiatives resulting in Nation Branding is a field that is hardly explored.
Biljana Popovska, Julie Darcq
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Consumer Preferences for Craft Beer: The Interplay of Localness and Advertising Language
Agribusiness, EarlyView.ABSTRACT This study explores the influence of the language of the label, origin of production, and origin of brewing ingredients on Croatian consumers' preferences and willingness to pay for organic craft beer. Employing an online survey and a choice experiment among 223 Croatian alcohol consumers, we find that while there's a willingness to pay a ...
Marija Cerjak +2 more
wiley +1 more source
The impact of nation branding campaigns on country image. Case Study: Romania
Management şi Marketing, 2017 The purpose of this paper is to analyze how a nation branding campaign can influence the image of a country and to highlight its positive or negative impact on industries such as tourism and on people’s perception.
Andrei Anca-Georgiana
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