Results 71 to 80 of about 4,176 (197)

Romania trying to be an European brand [PDF]

Building a coherent country branding program at international level requires a strong coordination between the government, the business sector, the decision makers from educational and cultural sector, the civil society and, the mass media ...
Luminiţa NICOLESCU, Irina Alina POPESCU, Alina DRAGHICI, Cristian PAUN   +3 more
core  

Towards corpo-nationalism: a Bourdieusian study exploring the relationship between national branding and the reproduction of Polishness (1999 - 2010).

This thesis interrogates the relationship between the emerging transnational field of nation branding practice and Polish national identity discourse. It sets the analysis of its findings in the contexts of the dominant neo-liberal political economy and ...
Surowiec, Paweł
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Sport, Branding From Nation-Building To Nation Branding

Abstract This paper seeks to give insights to the idea of sport nation branding, the idea of promoting the image of a nation through the use of sports. It then looks at the development of sports in the political framework, whereby the use of sports in unifying nations and extra political power is explored.
openaire   +2 more sources

Tourism branding and nation building in China

, 2011
Purpose – The aim of this paper is to develop a conceptual framework for nation branding based on the concepts of co-branding and perceived fit, and to apply these concepts to discuss the type of nation brand that China may develop and how this brand ...
Ding, Peiyi, Ashton, Ann Suwaree, Noel Scott, Xu, Honggang, Scott, Noel, Peiyi Ding, Honggang Xu, Ann Suwaree Ashton   +7 more
core   +1 more source

Nation branding rozvojových zemí

, 2013
This Master's thesis focuses on nation branding in developing countries. Nation branding is an emerging discipline that aims to build and improve a nation's image through the application of marketing techniques.
Sendrea, Veronica
core  

Comparative analysis of the value of national brands

Ekonomski Vjesnik, 2018
Nation branding is not the “holy grail” of economic development, but it can provide a distinct advantage when it is aligned with a well-defined economic strategy and supported by public policy.
Jelena Žugić, Aleksandar Konatar
doaj  

Contributing to Gastrodiplomacy through Culinary Experience: A Cooking Event in Spain

İstanbul Gelişim Üniversitesi Sosyal Bilimler Dergisi
It is utilized by governments as a potent strategy for building and cultivating contacts with other countries and cultures, as well as contributing to nation branding through gastrodiplomacy, culinary arts, and public diplomacy.
Meltem Ozel, Şeyma Filiz
doaj   +1 more source

Nation branding rozvojových zemí

, 2015
Diplomová práce se zabývá nation brandingem rozvojových zemí. Nation branding je nově vznikající disciplína, která se zaměřuje na budování a zlepšování obrázu země aplikací marketingových technik.
Sendrea, Veronica
core  

Nation branding: concepts, issues, practice

, 2007
Nation Branding: Concepts, Issues, Practice is a comprehensive and exciting text that demonstrates why nations are embracing the principles of brand management. It clearly explains how the concepts and techniques of branding can be adapted to the context
Dinnie, Keith; id_orcid, Dinnie, KJ
core  

Nation Branding Strategy for Zimbabwe: Towards an Integrated Nation Branding Framework

, 2019
This article examines the development of nation brand strategy framework for Zimbabwe. The submission is based on the analysis of factors perceived to impact on nation branding programmes.
Masango, Cleven, Naidoo, Vannie
core   +1 more source