Results 71 to 80 of about 685,899 (269)
EFEKTIFITAS DIPLOMASI BUDAYA DALAM PENYEBARAN ANIME DAN MANGA SEBAGAI NATION BRANDING JEPANG [PDF]
, 2018 The development of Japanese anime and manga began when before the second World War. At that time the emergence of anime and manga still can not compete with the animation industry owned by the United States, Disney. Japan's defeat in the second World War,
Caraka Wahyu Erwindo, 071411233026
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Agribusiness, EarlyView.ABSTRACT Strategic positioning becomes increasingly important as markets mature, particularly in consumer‐facing industries that offer similar products, experiential cues, and values‐based messages. This study offers a conceptual model to examine the strategic positioning factors that motivate consumers to visit one local business over another before ...
Aaron J. Staples +2 more
wiley +1 more source
Academicus International Scientific Journal, 2019 Diverse from the Erasmus program, amongst other EU international interactions, Humanitarian and Developmental initiatives resulting in Nation Branding is a field that is hardly explored.
Biljana Popovska, Julie Darcq
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Agribusiness, EarlyView.ABSTRACT This paper examines how mandatory disclosure of added sugar content on the updated U.S. Nutrition Facts Panel (NFP) affects consumer demand and market outcomes. Using NielsenIQ Retail Scanner Data (2015–2020) and a random coefficient discrete choice model, we estimate how added sugar labeling influences purchasing behavior in yogurt and cookie
Yuxiang Zhang, Yizao Liu
wiley +1 more source
The impact of nation branding campaigns on country image. Case Study: Romania
Management şi Marketing, 2017 The purpose of this paper is to analyze how a nation branding campaign can influence the image of a country and to highlight its positive or negative impact on industries such as tourism and on people’s perception.
Andrei Anca-Georgiana
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Branding Grenlandii formą ekspresji tożsamości narodowej?
Sprawy Narodowościowe. Seria nowa, 2016 Branding Greenland as a form of expression of national identity? In the times of globalisation there is a tendency for countries to differentiate from others. More and more governments decide to launch professional nation branding campaigns in order to
Dominika Bartnik-Światek
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A Brand Culture Approach to Managing Nation‐Brands [PDF]
European Management Review, 2017 The objective of this note is to formulate conceptual links between nation brands, international relations, and politics through the development of research questions that are underpinned by a brand‐culture approach. The focus is on the export of Turkey's soap operas to diverse locations around the globe, but in particular to the Middle East and the ...
openaire +3 more sources
Weather Attention in Online Discourse and Price Uncertainty in Agricultural Futures Markets
Agribusiness, EarlyView.ABSTRACT Weather is a central determinant of production risk in agricultural markets, but markets respond not only to weather conditions themselves, but also to how those conditions are noticed, framed, and interpreted in public discourse. In this setting, real‐time online weather discussions may shape price uncertainty by influencing how market ...
Mario A. Ortez +3 more
wiley +1 more source
A nation's visual language: nation branding and the visual identity of contemporary Malaysia [PDF]
, 2011 This research explores the role graphic design can play in the national branding of emergent nations, and takes the multiracial, multicultural state of Malaysia as the principal object of study.
Gan, DSS
core
Economic Impact of Sustainability in Wine Sector: A Systematic Literature Review
Agribusiness, EarlyView.ABSTRACT Sustainability has become a key issue in the wine sector, raising questions about its compatibility with firms' economic performance. Despite growing attention to environmental and social practices, evidence on their economic implications remains fragmented.
Valentina Di Chiara +2 more
wiley +1 more source