Results 51 to 60 of about 685,899 (269)
Does a Specialized Niche Market Vegetable Processor Enjoy Bargaining Power?
Agribusiness, EarlyView.ABSTRACT Agribusiness companies may achieve competitive advantage through specialization within niche markets. One such niche is the fresh‐cut fruit and vegetable market, which has been steadily growing in Germany. This study examines whether the specialization of a German fresh‐cut producer grants it with market power within this niche market.
Nikolas Bublik +3 more
wiley +1 more source
Purpose: Governments invest greatly in creating a positive nation image that can enhance the attractiveness of the stakeholders associated with it. However, the existing evidence has not convinced companies to use nation brands to support their recruiting talent endeavors.
Vinyals Mirabent, Sara|| +3 more
+6 more sources
UPAYA PROMOSI JAZZ SEBAGAI BENTUK NATION BRANDING AMERIKA SERIKAT DI ERA PERANG DINGIN [PDF]
, 2018 This study aims to provide an overview of the efforts of jazz promotion of the United States in the Cold War era as a form of nation branding. So far, the efforts of the United States are seen as a form of diplomacy.
Muhammad Irhan Diaz Putra, 071411231076
core +1 more source
Agribusiness, EarlyView.ABSTRACT This study investigates how consumer taste and brand equity perceptions shape the acceptance of plant‐based milk products. Using a blind/informed tasting experiment, we evaluated consumers' willingness to buy (WTB) and taste perception of a plant‐based milk alternative produced by a traditional dairy brand, compared with competing plant‐based ...
Federico Parmiggiani +6 more
wiley +1 more source
The Role of Social Media Marketing in Shaping Nation Branding: Insights from Experience Egypt Campaign [PDF]
MSA-Management Sciences JournalPurpose: This research investigates the impact of the perceived social media marketing activities on nation branding applied on Experience Egypt campaign. Methods: A mixed-method approach is implied. In the first stage, qualitative design was utilized by
Diana A. Soliman +2 more
doaj +1 more source
Assessing the Impact of Promotions on Consumer Purchasing Behavior During Crises
Agribusiness, EarlyView.ABSTRACT Understanding how households modify their food expenditure decisions during times of crisis is essential because consumer purchasing behavior frequently changes during these times. This study looks at these behavioral shifts during the COVID‐19 pandemic, concentrating on how price sensitivity and response to sales promotions changed over the ...
Wafa Mehaba, José María Gil
wiley +1 more source
Nation Branding in the Era of Commercial Nationalism
International Journal of Communication, 2011 This article applies critical approaches to branding and marketing in the neo-liberal era to a case study of a recent trend in media studies, international relations and tourism: nation branding.
Zala Volcic, Mark Andrejevic
doaj
International Journal of Communication, 2022 Since the 2000s, several Latin American governments have launched nation branding campaigns to internationally promote the exports, foreign direct investment, and tourism offerings of their countries. This study examines how these projects have attempted
Pablo Miño
doaj
The Geography of Success: A Spatial Analysis of Export Intensity in the Italian Wine Industry
Agribusiness, EarlyView.ABSTRACT This paper investigates the paradox of how Italy's fragmented, SME‐dominated wine industry achieves global export success. Moving beyond purely firm‐centric explanations, we test whether export intensity is spatially dependent, clustering geographically in regional ecosystems.
Nicolas Depetris Chauvin, Jonas Di Vita
wiley +1 more source
, 2016 Nation branding has been criticised for leading to the homogenisation and depoliticisation of national interest and identity. This study examines the politics of nation branding in relation to its configuration with public diplomacy and the institutional
Cassinger, Cecilia +11 more
core +1 more source