Results 51 to 60 of about 94,073 (297)
Diplomasi Publik dan Nation Branding [PDF]
, 2015 Penelitian ini mencoba mengaplikasikan konsep diplomasi publik dan nation branding terhadap kegiatan diplomasi yang dilakukan oleh Pemerintah Indonesia.
Hermawan, Y. P. (Yulius) +1 more
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Agribusiness, EarlyView.Abstract World markets for quality differentiated agri‐food products are highly competitive, presenting significant challenges for firms aiming to compete effectively. Government agencies and business organizations often implement various export promotion policies to address these challenges.
Nicolás Depetris‐Chauvin +1 more
wiley +1 more source
Nation branding: the strategic imperative for sustainable market competitiveness [PDF]
Journal of Humanities and Applied Social Sciences, 2019 Purpose – Nation branding strategies are gaining priority as an area of research because of increasing market complexities and the rising importance of national competitiveness ranking. The sustainable development of a nation brand, when properly managed,
Salah Hassan, Abeer A. Mahrous
doaj +1 more source
Sports Performance and Shaping International Image of a China: Towards Beijing 2008 Olympic Games [PDF]
, 2017 China is a country that has been using sport in order to reach political goals for many years. Lately such political exploitation of sport is directed at shaping the desirable international image of this country.
Kobierecki, Michał Marcin
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Agribusiness, EarlyView.ABSTRACT This study aims to explore the influence of Wine Tourism (WT) on the Sustainable Performance (SP) of wineries in Spain. It particularly investigates how Corporate Social Legitimacy (CSL) and Green Innovation (GI) may act as intermediary factors in this relationship.
Javier Martínez‐Falcó +3 more
wiley +1 more source
International Journal of Communication, 2008 “Nation branding” as a concept and practice has captured the political, cultural and economic resources of countries with established capitalist economies and emerging market economies alike.
Melissa Aronczyk
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Reviewing Nation Branding Indexes: An Approach to Their Methodologies and Results
EncyclopediaNation branding refers to the strategic management of a country’s image to ensure that it is a fair, balanced, and useful reflection of the country itself.
Carmen Maiz-Bar +2 more
doaj +1 more source
Agribusiness, EarlyView.ABSTRACT Africa's cultural and colonial heritage has profoundly segmented rice markets. Whereas in ancient centers of rice domestication, consumers maintained preferences for local rice consistent with their cultural heritage, preferences have shifted toward imported Asian rice in coastal areas around seaports, due to prior exposure to colonial import ...
Kofi Britwum, Matty Demont
wiley +1 more source
The Bitter Taste of Brazil's Temporary Import Ban on Robusta Coffee
Agribusiness, EarlyView.ABSTRACT Brazil, a leading Robusta coffee producer and exporter, faced a significant drought in 2016–2017, which drastically reduced production and depleted stocks. Consequently, Brazil temporarily permitted the import of one million 60‐kg bags of Robusta coffee in the spring 2017. An import ban was imposed shortly afterward due to lobbying by domestic
Hanifi Otgun +2 more
wiley +1 more source
International Journal of Communication, 2022 Since the 2000s, several Latin American governments have launched nation branding campaigns to internationally promote the exports, foreign direct investment, and tourism offerings of their countries. This study examines how these projects have attempted
Pablo Miño
doaj