Results 51 to 60 of about 4,176 (197)

Nation branding: Opportunities for business in Russia

, 2021
The article presents the author’s position on the nation brand integration in the activities of companies functioning in the country. The main approaches to the definition of nation branding are analyzed.
Kusraeva, O. A.
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Nation brand [PDF]

, 2021
Η παρούσα διατριβή επιχείρησε να διερευνήσει τις διεθνείς διαστάσεις της επωνυμίας μιας χώρας υπό μια πραγματολογική οπτική, η οποία θα επέτρεπε τον προσδιορισμό της έννοιας της αξίας της επωνυμίας μιας χώρας και την εξέταση της σχέσης της με την ανταγωνιστικότητα της χώρας στο παγκόσμιο περιβάλλον.
openaire   +1 more source

(RE)BUILDING A NATION BRAND: GENERAL ISSUES ABOUT PROMOTING ROMANIA'S IMAGE AND IDENTITY [PDF]

Analele Universităţii Constantin Brâncuşi din Târgu Jiu : Seria Economie, 2013
The purpose of the present paper is to provide an overview of the challenges posed by the multiple possibilities of promoting Romania's image and identity, both internally and externally-; at the same time, the present paper answers to some questions ...
COTÎRLEA DENISA ADRIANA
doaj  

Nation branding and international politics

, 2023
Nation branding is regarded as essential for competitiveness among countries, but the idea of branding nations is often derided as lacking seriousness. While nation branding has been on the radar of scholars of marketing, communication, and media studies,
Browning, Christopher S.
core  

A nation's visual language: nation branding and the visual identity of contemporary Malaysia

, 2011
This research explores the role graphic design can play in the national branding of emergent nations, and takes the multiracial, multicultural state of Malaysia as the principal object of study.
Gan, DSS
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European Union Nation Branding through Humanitarian and Developmental Initiatives - Focus on EU Aid Volunteers

Academicus International Scientific Journal, 2019
Diverse from the Erasmus program, amongst other EU international interactions, Humanitarian and Developmental initiatives resulting in Nation Branding is a field that is hardly explored.
Biljana Popovska, Julie Darcq
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The impact of nation branding campaigns on country image. Case Study: Romania

Management şi Marketing, 2017
The purpose of this paper is to analyze how a nation branding campaign can influence the image of a country and to highlight its positive or negative impact on industries such as tourism and on people’s perception.
Andrei Anca-Georgiana
doaj   +1 more source

Branding Grenlandii formą ekspresji tożsamości narodowej?

Sprawy Narodowościowe. Seria nowa, 2016
Branding Greenland as a form of expression of national identity? In the times of globalisation there is a tendency for countries to differentiate from others. More and more governments decide to launch professional nation branding campaigns in order to
Dominika Bartnik-Światek
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A contemporary brand China. An investigation into the development of brand China in the context of global socio-political and cultural influences in the 21st century

, 2009
Since the collapse of the Soviet Union and the end of the cold war the global economy has begun to shift its centre of gravity towards the East.This, combined with the consolidation of the power of multi-national corporations and banks and the ...
Lu, Xiaoyan
core  

Nation branding: what is being branded?

, 2006
Nation branding and nation brand are two different concepts. A nation has a brand image with or without nation branding. This paper examines the concept of nation branding, focusing on the central question of what is being branded.
Fan, Y
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