Results 51 to 60 of about 1,343 (151)

Fondements et impacts cognitifs du Nation branding

Ingénierie Cognitique
Le Nation branding, que l’on peut définir comme étant l’application de principes de stratégie de marque à un Etat, est encore perçu comme une approche marketing destinée à valoriser l’image d’un pays. C’est sans doute cette perception réductrice qui
Karim Keita
doaj   +1 more source

Social media influencers as catalysts in Qatar’s nation branding: the “Qatar Little Prince” phenomenon during the FIFA 2022 World Cup

Online Media and Global Communication
This study explores how social media influencers (SMIs) served as catalysts in nation branding during the FIFA 2022 World Cup in Qatar, focusing on the viral “Qatar Little Prince” phenomenon.
Cen Liping
doaj   +1 more source

The evolution of the branding concept as a tool of the competitive advantages of the country

Studia Humanitatis, 2015
The article analyzes the essence of the concepts of "brand" and "branding", the genesis of the concepts "nation brand" and "nation branding". Among other things, it shows that this marketing technique was considered and is still considered in a pragmatic
Tereshchuk Maryna Ihorivna
doaj  

Sustainable strategic nation branding through sports: leveraging soft power via mega-event hosting. [PDF]

Front Sociol
El-Dabt L, AlReshaid F, Park K, AlBuloushi N, Al-Enzi A.   +4 more
europepmc   +1 more source

Do youth e-cigarette users perceive smoking as attractive? The dynamics of demographics and contextual factors. [PDF]

Int J Public Health
Da'ar OB, Alamr M, Alalweet R, AlEissa B, Kalmey F.   +4 more
europepmc   +1 more source

Increasing opportunities for movement in Nova Scotia, Canada: a community case study. [PDF]

Front Public Health
Burke E, Kirk S, Bhamra S, Heath S, Shelton E, Locke M, Moore SA.   +6 more
europepmc   +1 more source