Results 31 to 40 of about 4,176 (197)

From Women Empowerment to Nation Branding: A Case Study From the United Arab Emirates

International Journal of Communication, 2018
Nation branding in the Middle East is relatively new. The United Arab Emirates has been developing its nation branding for about three decades. This article discusses one of its recent nation-branding strategies: women empowerment.
Ilhem Allagui, Abeer Al-Najjar
doaj  

Mediating the Nation-State: Agency and The Media in Nation-Branding Campaigns

International Journal of Communication, 2015
Nation branding is a rapidly developing practice for promoting images of a nation-state for tourists or investors, sometimes with the secondary goal to foster nation building. It has also attracted a fair amount of scholarly attention.
Göran Bolin, Per Ståhlberg
doaj  

Marketing of tourism destinations: A misapprehension between place and nation branding in Zimbabwe tourism destination. [PDF]

African Journal of Hospitality, Tourism and Leisure, 2018
The study was based on understanding the relationship between place branding and nation branding. This was with an aim to uplift the performance of Zimbabwe tourism destination brand, through an improved global market identity and visibility. This helped
Dr Farai Chigora, Professor Muhammad Hoque   +1 more
doaj  

Country Branding: What Branding? Relevant Terminologies and their Possible Interpretations in the Case of Countries

Studia Ekonomiczne i Regionalne, 2018
Subject and purpose of work: The study systematizes concepts and terms related to country branding such as nation branding, state branding, place branding, destination branding, location branding, territory branding, and region branding as well as ...
Papp-Váry Árpád Ferenc
doaj   +1 more source

Nation Branding and its Potential for Differentiation in Regional Politics: The Case of the United Arab Emirates and Qatar

Management Dynamics in the Knowledge Economy, 2018
Simon Anholt, who fathered the concept of nation branding, values the nation brand as the most important resource of a state as it contributes to obtaining a competitive advantage and a consolidated position in the international marketplace.
Cornelia ZEINEDDINE, Luminita NICOLESCU
doaj  

Employing nation branding in the Middle East - United Arab Emirates (UAE) and Qatar

Management şi Marketing, 2017
Branding represents the instrument through which an entity communicates and identifies itself in the consumer’s perception. National branding is a similar mean employed at country level.
Zeineddine Cornelia
doaj   +1 more source

Upaya Promosi Jazz sebagai Bentuk Nation Branding Amerika Serikat di Era Perang Dingin [PDF]

, 2018
Penelitian ini bertujuan untuk memberikan gambaran tentang upaya promosi jazz Amerika Serikat di era Perang Dingin sebagai bentuk nation branding. Selama ini, upaya Amerika Serikat tersebut dipandang sebagai bentuk diplomasi.
MUHAMMAD IRHAN DIAZ PUTRA, 071411231076
core  

Centering Gender in Public Diplomacy and Nation Branding: An Invitation to Reimagine the Future of the Field

, 2022
Inspired by feminist thought, this special issue aims to disturb conventional ways of thinking about public diplomacy and nation branding as “soft power” tools of the state.
Cassinger, Cecilia, Kaneva, Nadia, Cassinger, Cecilia,, Lund University., Kaneva, Nadia,   +4 more
core   +1 more source

Gender Dynamics in Public Diplomacy and Nation Branding

, 2022
Inspired by feminist thought, this special issue aims to disturb conventional ways of thinking about public diplomacy and nation branding as “soft power” tools of the state.
Cassinger, Cecilia,, Kaneva, Nadia,
core  

NATION BRANDING THROUGH JAMDANI

, 2022
Nations across the world are taking different approaches to create a distinctive image about their countries or cities in the minds of people as such to create a national brand.
Saha, Swarup, Yasmin, Shakila, Akhter, Ireen   +2 more
core   +1 more source