Results 31 to 40 of about 1,343 (151)

Reviewing Nation Branding Indexes: An Approach to Their Methodologies and Results

Encyclopedia
Nation branding refers to the strategic management of a country’s image to ensure that it is a fair, balanced, and useful reflection of the country itself.
Carmen Maiz-Bar, Julinda Molares-Cardoso, Vicente Badenes-Pla   +2 more
doaj   +1 more source

Nation brand [PDF]

, 2021
Η παρούσα διατριβή επιχείρησε να διερευνήσει τις διεθνείς διαστάσεις της επωνυμίας μιας χώρας υπό μια πραγματολογική οπτική, η οποία θα επέτρεπε τον προσδιορισμό της έννοιας της αξίας της επωνυμίας μιας χώρας και την εξέταση της σχέσης της με την ανταγωνιστικότητα της χώρας στο παγκόσμιο περιβάλλον.
openaire   +1 more source

"Nation Branding"

Purpose: Governments invest greatly in creating a positive nation image that can enhance the attractiveness of the stakeholders associated with it. However, the existing evidence has not convinced companies to use nation brands to support their recruiting talent endeavors.
Dr Aftab, Khan, Alam
  +6 more sources

Nation Branding in the Era of Commercial Nationalism

International Journal of Communication, 2011
This article applies critical approaches to branding and marketing in the neo-liberal era to a case study of a recent trend in media studies, international relations and tourism: nation branding.
Zala Volcic, Mark Andrejevic
doaj  

Tangible and Intangible Determinants of FDI and FPI Inflows: Evidence from BRICS Countries

Economies
While extensive research has explored the determinants of foreign direct investment (FDI) and foreign portfolio investment (FPI) in BRICS nations, there remains a notable gap in understanding the influence of intangible factors, particularly soft power ...
Sally Huni, Athenia Bongani Sibindi, Patricia Lindelwa Makoni   +2 more
doaj   +1 more source

Nation Branding as a Modern Expression of Colonialism in Latin America: A Focus on Chile, Colombia, and Peru

International Journal of Communication, 2022
Since the 2000s, several Latin American governments have launched nation branding campaigns to internationally promote the exports, foreign direct investment, and tourism offerings of their countries. This study examines how these projects have attempted
Pablo Miño
doaj  

Nation Branding: Toward an Agenda for Critical Research

International Journal of Communication, 2011
This article discusses the growing body of research on nation branding, arguing for an expanded critical research agenda on this topic. It begins with an extensive overview of scholarly writing on nation branding, based on 186 sources across disciplines.
Nadia Kaneva
doaj  

Nation Branding in Romania After 1989: A Cultural Semiotic Perspective

Romanian Journal of Communications and Public Relations, 2017
This paper discusses four nation branding post-communist campaigns initiated by the Romanian Government, from a cultural semiotic perspective, as developed by the Tartu-Moscow-Semiotic School.
Bianca Florentina Cheregi
doaj   +1 more source

(RE)BUILDING A NATION BRAND: GENERAL ISSUES ABOUT PROMOTING ROMANIA'S IMAGE AND IDENTITY [PDF]

Analele Universităţii Constantin Brâncuşi din Târgu Jiu : Seria Economie, 2013
The purpose of the present paper is to provide an overview of the challenges posed by the multiple possibilities of promoting Romania's image and identity, both internally and externally-; at the same time, the present paper answers to some questions ...
COTÎRLEA DENISA ADRIANA
doaj  

European Union Nation Branding through Humanitarian and Developmental Initiatives - Focus on EU Aid Volunteers

Academicus International Scientific Journal, 2019
Diverse from the Erasmus program, amongst other EU international interactions, Humanitarian and Developmental initiatives resulting in Nation Branding is a field that is hardly explored.
Biljana Popovska, Julie Darcq
doaj   +1 more source