Results 11 to 20 of about 4,176 (197)
Nation Branding: An Analysis of Botswana’s National Brand
International Journal of Business Administration, 2012 This paper evaluates Botswana’s national branding using the Gilmore (2002) and the Echtner & Ritchie (2003) models. The methodology involved an examination of the extant literature to identifying key factors that influence brand perceptions for a nation and the nature of those factors. The findings showed that the Botswana branding incorporated most of
Edward E. Marandu +2 more
openaire +3 more sources
Soft power: Power of attraction or confusion? [PDF]
, 2008 Despite its popularity soft power remains power of confusion. The paper examines the concept, with a special focus on the nature and sources of soft power.
Fan, Ying, Fan, Y
core +1 more source
Variations on shared themes : Branding the Nordics as gender equal
, 2021 This chapter is made up of five sections in which the people compare the Nordic countries in terms of the extent to which and how gender equality features on their nation-branding websites.
Jezierska, Katarzyna +5 more
core +1 more source
Sensory Brand Experience: Development and Validation in the Chinese Context
Frontiers in Psychology, 2020 Extant scales related to measuring the sensory aspect of a brand from the consumer’s perspective are typically either too abstract or too concrete. Thus, this study aimed to create a scale with a medium degree of abstraction by which to measure sensory ...
Fang Gao, Fang Gao, Xiaomin Lan
doaj +1 more source
Jurnal Akuntansi, 2019 Tourism is one industry that has the potential to drive the economy and provide a positive impact on more developed national development. Nation Branding program carried out by the Ministry of Tourism and Creative Economy (Kemenparekraf) to improve the ...
Steffi Priani Sugi, Astia Putri
doaj +1 more source
Industri Makanan Halal: Perbandingan Indonesia dan Malaysia
Global Focus, 2023 Penelitian ini bertujuan untuk mengeksplorasi dan membandingkan industri makanan halal Indonesia dan Malaysia. Industri makanan halal di kedua negara akan dibandingkan menggunakan tiga indikator yaitu sertifikasi halal, regulasi halal, serta strategi ...
Isti Fatonah +2 more
doaj +1 more source
Nation Branding: Beautiful Bangladesh [PDF]
, 2013 Recently a word ‘Nation Branding’ or ‘Branding Bangladesh’ is practiced a lot. A nation brand is the total sum of all perceptions of a nation in the mind of international stakeholders which may contain some of the following elements: people, place ...
Wahida Shahan Tinne, Alim Al Ayub Ahmed
core +3 more sources
Peran Branding dan Desain dalam Usaha Pencitraan Identitas Bangsa
Humaniora, 2015 This research examined the role of branding and design in the process of city/nation identity creation. Recently, there are a growing phenomenon of branding within cities and/or nations.
Liliek Adelina Suhardjono
doaj +3 more sources
Publica, 2023 The Covid-19 pandemic, which has had a significant impact on international mobility restrictions, has caused the global tourism sector to experience a serious setback.
Phoebe Inggrid Angeline Romauli +1 more
doaj +1 more source
Providing a Branding Model for Elite and top-Talented People With the Grounded Theory Approach [PDF]
پژوهشهای مدیریت عمومی, 2020 Extended Abstract Abstract National branding has been steadily growing in various areas over the recent years, and the fact that Iran is an entrepreneur, creates the incentive for, so that it can be applied The country diffrentiation and the attraction ...
Zohre Sharei +3 more
doaj +1 more source