Results 11 to 20 of about 1,343 (151)
, 2022 Nation Branding: Concepts, Issues, Practice is a comprehensive and exciting text that demonstrates why nations are embracing the principles of brand management. It clearly explains how the concepts and techniques of branding can be adapted to the context of nations- as opposed to the more usual context of products, services, or companies.
+7 more sources
Journal of Macromarketing, 2012 India is a vast, diverse country, which attracts much attention as a political and economic entity as well as a major tourism destination. This commentary explores the Incredible India Campaign, a Nation Branding campaign which has been running in India for approximately ten years.
Kerrigan, Finola +2 more
openaire +3 more sources
Nation Branding: An Analysis of Botswana’s National Brand
International Journal of Business Administration, 2012 This paper evaluates Botswana’s national branding using the Gilmore (2002) and the Echtner & Ritchie (2003) models. The methodology involved an examination of the extant literature to identifying key factors that influence brand perceptions for a nation and the nature of those factors. The findings showed that the Botswana branding incorporated most of
Edward E. Marandu +2 more
openaire +3 more sources
Industri Makanan Halal: Perbandingan Indonesia dan Malaysia
Global Focus, 2023 Penelitian ini bertujuan untuk mengeksplorasi dan membandingkan industri makanan halal Indonesia dan Malaysia. Industri makanan halal di kedua negara akan dibandingkan menggunakan tiga indikator yaitu sertifikasi halal, regulasi halal, serta strategi ...
Isti Fatonah +2 more
doaj +1 more source
Peran Branding dan Desain dalam Usaha Pencitraan Identitas Bangsa
Humaniora, 2015 This research examined the role of branding and design in the process of city/nation identity creation. Recently, there are a growing phenomenon of branding within cities and/or nations.
Liliek Adelina Suhardjono
doaj +3 more sources
Publica, 2023 The Covid-19 pandemic, which has had a significant impact on international mobility restrictions, has caused the global tourism sector to experience a serious setback.
Phoebe Inggrid Angeline Romauli +1 more
doaj +1 more source
Providing a Branding Model for Elite and top-Talented People With the Grounded Theory Approach [PDF]
پژوهشهای مدیریت عمومی, 2020 Extended Abstract Abstract National branding has been steadily growing in various areas over the recent years, and the fact that Iran is an entrepreneur, creates the incentive for, so that it can be applied The country diffrentiation and the attraction ...
Zohre Sharei +3 more
doaj +1 more source
The role of advertising design in nation branding
Journal of Architecture, Art & Humanistic Science, 2019 This paper aims at summarizing the concept of nation branding and the elements that consists of. The research aims at finding the importance of nation branding, as it became a popular phenomenon that used by countries to attract attention of the tourists,
Sara Mohammed Mamdouh +2 more
doaj +1 more source
Journal of Open Innovation: Technology, Market and Complexity, 2021 : Nation branding has gained increasing popularity among marketeers, academics, and practitioners during recent decades. However, awareness among multidisciplinary researchers has been raised in the recent past. The purposes of this conceptual study were
Daniel Marco Stefan Kleber +1 more
doaj +3 more sources
Analyzing Tourism Nation Branding and Tourism Brand Management of Iran in the Large-Scale and Basic Policies of Islamic Republic of Iran [PDF]
Muṭāli̒āt-i Mudīriyyat-i Gardishgarī, 2021 In recent years, some countries and destinations have used brands to describe themselves, in a way that "tourism nation branding" has become one of the main focuses of tourism marketing studies.
Mehdi Karoubi +3 more
doaj +1 more source