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Place Branding: The Need for an Evaluative Framework

This research investigation is focused on place branding. The popularity of location branding has grown significantly recently. Attributes such as the possibility to inform the world about the place, differentiate it, update its outdated image, promote ...
Ruzinskaite, Jolanta
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Using the 2011 Rugby World Cup as a catalyst for the reproduction and refinement of New Zealand's national identity: Uniting a nation around a brand image.

, 2013
This study focuses on how the New Zealand Government used a mega sports event, the 2011 Rugby World Cup, as a catalyst for the reproduction and refinement of national identity.
Ferrier-Kerr, Hayley Margaret
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NATION BRAND(ING) OF DENMARK IN A GLOBAL PERSPECTIVE?

, 2010
The Vikings roamed the seas around ad 1000, and through their engagements with other cultures it set a lasting stamp on the world view on Scandinavians, lasting all the way until today.
Serup, Dennis Villumsen
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Branding Ghana

Ghana being a developing nation should embark on a national rebranding campaign to change its image domestically and internationally. This paper focuses on ways in which the Ghanaian government can achieve its goals, where the campaign wouldn’t just be ...
Ofori, Eunice
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Sustainable strategic nation branding through sports: leveraging soft power via mega-event hosting. [PDF]

Front Sociol
El-Dabt L, AlReshaid F, Park K, AlBuloushi N, Al-Enzi A.   +4 more
europepmc   +1 more source

Rebranding Greece: Why Nation Branding Matters

, 2013
Nation branding is an emerging concept with increased practical activity but fairly limited theory. Politicians engage actively in branding practices for their countries. Why do governments utilize certain branding strategies and ignore others?
Bisa, Sofia
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