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Meat Science, 2010
This study investigated the differences in the consumers' quality perception of national branded, national store branded, and imported store branded beef. Partial Least Squares analysis is used for modelling the quality perception process. Results show that consumers perceived national branded Carnalentejana beef, as better on all quality cues and ...
Banovic, Marija; id_orcid 0000-0003-1452-0165 +3 more
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This study investigated the differences in the consumers' quality perception of national branded, national store branded, and imported store branded beef. Partial Least Squares analysis is used for modelling the quality perception process. Results show that consumers perceived national branded Carnalentejana beef, as better on all quality cues and ...
Banovic, Marija; id_orcid 0000-0003-1452-0165 +3 more
openaire +2 more sources
2014
Fragestellung: Das Ziel der Magisterarbeit ist, herauszufinden, ob und wie die Dimensionen des „Anholt-GfK Roper Nation Brands Index“ in der medialen Berichterstattung zu Sport-Großveranstaltungen aufgegriffen werden. Daraus sollen Rückschlüsse gezogen werden, inwieweit solche Events die Reputation einer Nation beeinflussen.
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Fragestellung: Das Ziel der Magisterarbeit ist, herauszufinden, ob und wie die Dimensionen des „Anholt-GfK Roper Nation Brands Index“ in der medialen Berichterstattung zu Sport-Großveranstaltungen aufgegriffen werden. Daraus sollen Rückschlüsse gezogen werden, inwieweit solche Events die Reputation einer Nation beeinflussen.
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Nation branding - The brand of Greece
2015Η παρούσα διπλωματική εργασία έχει ως αντικείμενο να μελετήσει την επικοινωνιακή στρατηγική διαχείρισης της εθνικής ταυτότητας ενός κράτους, η οποία είναι ευρέως γνωστή ως nation branding καθώς και τις δυνατότητες που προσφέρει στις χώρες / κράτη η εφαρμογή της.
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GREEN BRANDING: STORE BRANDS VERSUS NATIONAL BRANDS
Global Marketing Conference Proceeding, 2014Reinders, M.J., Bartels, J.
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Nation Branding: A Tool for Nationalism?
Journal of Baltic Studies, 2013Nation branding, as a phenomenon, is attracting increasing scholarly attention. However, much of the existing literature has been written by those involved in the public relations industry themselv ...
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Conceptualizing nation branding: the systematic literature review
Journal of Product and Brand Management, 2023JOSÉ I Rojas-Méndez
exaly