Results 121 to 130 of about 94,073 (297)

Fondements et impacts cognitifs du Nation branding

Ingénierie Cognitique
Le Nation branding, que l’on peut définir comme étant l’application de principes de stratégie de marque à un Etat, est encore perçu comme une approche marketing destinée à valoriser l’image d’un pays. C’est sans doute cette perception réductrice qui
Karim Keita
doaj   +1 more source

The Greek crisis that should have been avoided [PDF]

We interpret the recent Greek crisis from a fresh perspective. Although the widely held view is that, the Greek crisis was evident in the dim macroeconomic outlook and thus imminent and unavoidable, we suggest that the crisis was also unavoidable but for
Nikitas-Spiros KOUTSOUKIS, Spyros ROUKANAS   +1 more
core  

The Cost of the National Disability Insurance Scheme: Australia's Print‐Media Discourse

Australian Journal of Social Issues, EarlyView.
ABSTRACT This paper examines the way that Australian newspapers have framed the cost of the National Disability Insurance Scheme (NDIS). Introduced in 2013, the NDIS represented a major change in Australia's disability support policy, moving for the first time to a nationwide universal insurance model.
Meera Chinnappa, Jennifer Smith‐Merry, Kuo‐yi Jade Chang   +2 more
wiley   +1 more source

Beyond Robodebt: Media Representations of Welfare and Fraud Before and After the Robodebt Royal Commission

Australian Journal of Social Issues, EarlyView.
ABSTRACT Australia's Robodebt scheme, an automated debt recovery program introduced in 2016, was exposed by the Robodebt Royal Commission (RC) as a serious failure of public administration and source of significant harm for thousands of Australians. Through a critical discourse analysis (CDA) of Australian news media, this study explores whether the RC'
Rebecca Coleman‐Hicks, Georgia van Toorn   +1 more
wiley   +1 more source

Implementing an Indigenous Research Methodology to Develop a Culturally Appropriate Survey and Yarning Protocol: Challenges With Retention of the Aboriginal Health, Ageing and Disability Workforce

Australian Journal of Social Issues, EarlyView.
ABSTRACT Aboriginal staff play a vital part in improving culturally safe and effective services and supports for Aboriginal people. Research on the Aboriginal workforce helps advance a culturally safe environment for workers and Aboriginal people accessing health and community services. This study aims to identify the barriers and enablers to workforce
F. Talbot, J. Gilroy, J. Gwynn, K. Bulkeley, C. Alcorso, K. Gwynne, Rob Heard, Sarah Peter, A. Haines, M. Lincoln, B. Rambaldini   +10 more
wiley   +1 more source

Place branding and the Liverpool ’08 brand campaign in 'City of Liverpool' [PDF]

, 2010
Place branding brings together a range of existing specialisms, in particular those of brand management and development policy, to create a new discipline with equal emphasis on visionary strategy and hands-on implementation.1 Furthermore, Place branding
Maheshwari, V
core  

Nothing to See Here: Researching Non‐Recent Child Abuse in Schools and the Politics of Silence

Australian Journal of Social Issues, EarlyView.
ABSTRACT While institutions, including schools, have responsibilities to protect children from harm, responses to instances of child sexual abuse have often exhibited avoidance and denial. Recent public inquiries in Australia revealed that some institutions, particularly in the Catholic sector, employed a deliberate strategy of silence which was used ...
John Crowley, Katie Wright, Kate O'Connor   +2 more
wiley   +1 more source

The evolution of the branding concept as a tool of the competitive advantages of the country

Studia Humanitatis, 2015
The article analyzes the essence of the concepts of "brand" and "branding", the genesis of the concepts "nation brand" and "nation branding". Among other things, it shows that this marketing technique was considered and is still considered in a pragmatic
Tereshchuk Maryna Ihorivna
doaj  

Social media influencers as catalysts in Qatar’s nation branding: the “Qatar Little Prince” phenomenon during the FIFA 2022 World Cup

Online Media and Global Communication
This study explores how social media influencers (SMIs) served as catalysts in nation branding during the FIFA 2022 World Cup in Qatar, focusing on the viral “Qatar Little Prince” phenomenon.
Cen Liping
doaj   +1 more source

Corporate brands, the British Monarchy, and the resource-based view of the firm [PDF]

, 2008
Drawing on the nascent literature on corporate brands, the economic theory of the resourced-based view of the firm and the extensive literature on the British Monarchy, this article examines the branding credentials of the British Crown.
Balmer, JMT
core