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MedienJournal, 2017
Nation branding plays a central role within neoliberal governmentality, operating as a technology of power in the configuration of emerging cultural and political formations such as national identity, citizenship and the state. The discussion of the advertising spot Perú, Nebraska released as part of the Nation Branding campaign Marca Perú in May of ...
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Nation branding plays a central role within neoliberal governmentality, operating as a technology of power in the configuration of emerging cultural and political formations such as national identity, citizenship and the state. The discussion of the advertising spot Perú, Nebraska released as part of the Nation Branding campaign Marca Perú in May of ...
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MedienJournal, 2013
Nation branding plays a central role within neoliberal governmentality, operating as a technology of power in the configuration of emerging cultural and political formations such as national identity, citizenship and the state. The discussion of the advertising spot Perú, Nebraska released as part of the Nation Branding campaign Marca Perú in May of ...
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Nation branding plays a central role within neoliberal governmentality, operating as a technology of power in the configuration of emerging cultural and political formations such as national identity, citizenship and the state. The discussion of the advertising spot Perú, Nebraska released as part of the Nation Branding campaign Marca Perú in May of ...
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2020
This chapter proposes the practice of nation branding as a political technology, as an example of neoliberalism in which the definition of national identity, previously assessed primarily by the social sciences and humanities, becomes the domain of business managers and advertising executives, thanks to technologies associated with social media.
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This chapter proposes the practice of nation branding as a political technology, as an example of neoliberalism in which the definition of national identity, previously assessed primarily by the social sciences and humanities, becomes the domain of business managers and advertising executives, thanks to technologies associated with social media.
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Branding the nation: Indonesia as a Brand [PDF]
, 2007 Branding has become one of the most powerful tools in marketing particularly in marketing a place as a tourist destination. Recently, academics and practitioners have similar agreement in discussing places as a brand as well as in branding the places in the same way as consumer goods and services.
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Meat Science, 2010
This study investigated the differences in the consumers' quality perception of national branded, national store branded, and imported store branded beef. Partial Least Squares analysis is used for modelling the quality perception process. Results show that consumers perceived national branded Carnalentejana beef, as better on all quality cues and ...
Banovic, Marija; id_orcid 0000-0003-1452-0165 +3 more
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This study investigated the differences in the consumers' quality perception of national branded, national store branded, and imported store branded beef. Partial Least Squares analysis is used for modelling the quality perception process. Results show that consumers perceived national branded Carnalentejana beef, as better on all quality cues and ...
Banovic, Marija; id_orcid 0000-0003-1452-0165 +3 more
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2014
Fragestellung: Das Ziel der Magisterarbeit ist, herauszufinden, ob und wie die Dimensionen des „Anholt-GfK Roper Nation Brands Index“ in der medialen Berichterstattung zu Sport-Großveranstaltungen aufgegriffen werden. Daraus sollen Rückschlüsse gezogen werden, inwieweit solche Events die Reputation einer Nation beeinflussen.
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Fragestellung: Das Ziel der Magisterarbeit ist, herauszufinden, ob und wie die Dimensionen des „Anholt-GfK Roper Nation Brands Index“ in der medialen Berichterstattung zu Sport-Großveranstaltungen aufgegriffen werden. Daraus sollen Rückschlüsse gezogen werden, inwieweit solche Events die Reputation einer Nation beeinflussen.
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Nation branding - The brand of Greece
2015Η παρούσα διπλωματική εργασία έχει ως αντικείμενο να μελετήσει την επικοινωνιακή στρατηγική διαχείρισης της εθνικής ταυτότητας ενός κράτους, η οποία είναι ευρέως γνωστή ως nation branding καθώς και τις δυνατότητες που προσφέρει στις χώρες / κράτη η εφαρμογή της.
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Nation Branding: A Tool for Nationalism?
Journal of Baltic Studies, 2013Nation branding, as a phenomenon, is attracting increasing scholarly attention. However, much of the existing literature has been written by those involved in the public relations industry themselv ...
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GREEN BRANDING: STORE BRANDS VERSUS NATIONAL BRANDS
Global Marketing Conference Proceeding, 2014Reinders, M.J., Bartels, J.
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