Results 81 to 90 of about 4,176 (197)

Impact of Nation Branding Campaigns on Country Image: Germany vs. Brazil [PDF]

Cactus, 2016
The purpose of this paper is to show how a successful nation brand campaign can influence the image of a country and to highlight its positive impact on different areas such as tourism or foreign investments.
Anca-Georgiana Andrei
doaj  

The mediatized nation. Identity, agency and audience in nation branding campaigns

InMediaciones de la Comunicación, 2019
Nation branding is a dynamic and rapidly developing practice and a subprocess under the wider process of mediatization for promoting or readjusting images of a nation-state for tourists or investors.
Göran Bolin
doaj  

Nation branding.

, 2008
This paper attempts to gain a better understanding of the term Nation Branding and the components involved in developing and executing a successful nation branding campaign.
Seah, Natalie Hui Huan., Tan, Sock Kee., Koo, Yu Min.   +2 more
core   +1 more source

Nation Branding: Concepts, Issues, Practice

, 2005
Comprehensive text that demonstrates why nations are embracing the principles of brand management. It clearly explains how the concepts and techniques of branding can be adapted to the context of nations- as opposed to the more usual context of products,
Dinnie, K.J.
core  

Fondements et impacts cognitifs du Nation branding

Ingénierie Cognitique
Le Nation branding, que l’on peut définir comme étant l’application de principes de stratégie de marque à un Etat, est encore perçu comme une approche marketing destinée à valoriser l’image d’un pays. C’est sans doute cette perception réductrice qui
Karim Keita
doaj   +1 more source

Diplomasi Publik dan Nation Branding

, 2016
Penelitian ini mencoba mengaplikasikan konsep diplomasi publik dan nation branding terhadap kegiatan diplomasi yang dilakukan oleh Pemerintah Indonesia.
Hermawan, Yulius Purwadi, Indraswari, Ratih   +1 more
core  

The evolution of the branding concept as a tool of the competitive advantages of the country

Studia Humanitatis, 2015
The article analyzes the essence of the concepts of "brand" and "branding", the genesis of the concepts "nation brand" and "nation branding". Among other things, it shows that this marketing technique was considered and is still considered in a pragmatic
Tereshchuk Maryna Ihorivna
doaj  

Social media influencers as catalysts in Qatar’s nation branding: the “Qatar Little Prince” phenomenon during the FIFA 2022 World Cup

Online Media and Global Communication
This study explores how social media influencers (SMIs) served as catalysts in nation branding during the FIFA 2022 World Cup in Qatar, focusing on the viral “Qatar Little Prince” phenomenon.
Cen Liping
doaj   +1 more source

Place Pulling Power: a case of Liverpool’08

, 2009
The paper contributes to the developing knowledge of place branding and highlights the importance of place branding strategies, that enabling the place to seek continual development and prosperity.
Vandewalle, I, Bamber, D, Maheshwari, V
core  

Analysis of Slovenian Nation Branding

, 2018
Tato diplomová práce se zabývá analýzou nation brandingu Slovinska. Hlavním cílem této práce je zmapovat aktivity spojené s nation brandingem ve Slovinsku a zhodnotit jejich úspěšnost pomocí SWOT a Porterovy analýzy a vyhodnocením dotazníku. Dílčím cílem
Dvořáková, Daniela
core   +1 more source