Results 11 to 20 of about 13,462 (309)
The role of advertising design in nation branding
Journal of Architecture, Art & Humanistic Science, 2019 This paper aims at summarizing the concept of nation branding and the elements that consists of. The research aims at finding the importance of nation branding, as it became a popular phenomenon that used by countries to attract attention of the tourists,
Sara Mohammed Mamdouh +2 more
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Discovering Real-time Digital Inclusive Storytelling for Enhancing Place Branding Experience [PDF]
African Journal of Hospitality, Tourism and LeisurePlace branding and digital storytelling (DST) are a relatively new area of inquiry in the academic literature, and the role of digital stories in place branding literature is limited.
Gourav ROY, Amrita CHAKRABORTY
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Fuori Luogo, 2022 Place Branding is a theoretical, economic and public policies that needed many years to be gradually acknowledged and told apart by Place Marketing. The academics that dealt with the production and distribution of the places’ image, as matter of fact ...
Paola De Salvo, Marco Pizzi
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Fuori Luogo, 2022 The relationship between food and identity is long-standing, and it has been proficiently studies by social scientists in a variety of fields and disciplines.
Giovanni Daniele Starita
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, 2023 Place branding is defined as “the development of brands for geographic locations with the aim of triggering positive associations about the area and distinguishing a place from other places” (Stevens et al., 2020, p. 752).
Bertilsson, Jon, +3 more
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Scale transformation of place brands: a visual study of Xinhepu, Guangzhou
Humanities & Social Sciences Communications, 2023 Place branding has become a popular strategy to promote place visibility and place image communication and gains attention in the field of city planning, geography, and place management.
Jiayin Zhang +3 more
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The role of place branding in promoting social capital in urban areas (case study: Ahvaz, Iran)
Frontiers in Built Environment, 2022 The aim of this study is to investigate the impact of neighborhood branding in increasing its social capital. The issue of social capital at the neighborhood scale is one of the most important components of quality and for achieving various aspects of ...
Mansour Ramezi +4 more
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Measuring place branding strategy implementation
, 2023 Place branding caught significant attention both among researchers and practitioners in the last decades, moving from corporate branding and marketing concept to a more multidisciplinary approach. Being an influential part of new public management, urban
Bruni, Roberto, Rauhut Kompaniets, Olga
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(Non)Branding Cities and (De)Institutionalization Perspectives: A Case Study of Van, Turkey
Coğrafya Dergisi, 2022 This study focuses on place branding theory with a case study from a city in Eastern Turkey. The experiences of the city of Van in branding its physical, cultural, and living memories potentially revise the stakeholder approach in tourism branding.
Mehmet Şeremet +2 more
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“My green heart” an inclusive place branding process facilitated by design thinking
, 2021 Today it is commonly known that the most effective place branding initiatives are those involving a wide range of place stakeholders. However, few empirical studies show how this can be carried out in practice and little is known about how residents ...
Kristianstad University. +2 more
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