Rethinking the place brand: the interactive formation of place brands and the role of participatory place branding [PDF]
Environment and Planning A, 2015 This article attempts to ‘rethink’ place brands after examining in detail how people form them in their minds. The article starts with a very brief account of the place branding literature to provide the necessary background and goes on to identify what we see as a shortcoming in current understanding of the place brand: the dominant idea that brands ...
Mihalis Kavaratzis
exaly +3 more sources
The Place as a Brand. Theory and Practise of the Place Branding
Economics and Culture, 2023 Research purpose. The purpose of the research project was to evaluate the status of place branding as a scientific discipline and to check whether this concept has been concretised during exploration and articulation. An additional objective was to check
Adamus-Matuszyńska Anna, Dzik Piotr
doaj +2 more sources
A framework of place branding, place image, and place reputation: antecedents and moderators [PDF]
Qualitative Market Research: An International Journal, 2016 Purpose – This paper develops a framework that links the concepts of place branding, place image, and place reputation. Focusing on the antecedents and outcomes of place branding in the context of an emerging country, namely Iran, the model further ...
Foroudi, Mohammad M. +4 more
core +3 more sources
Place Branding and Citizen Involvement: Participatory Approach to Building and Managing City Brands [PDF]
International Studies: Interdisciplinary Political and Cultural Journal, 2017 This article examines the role of citizens in the process of building and managing city brands. A multidisciplinary approach is applied to explain the multifaceted nature of territorial brands and citizen involvement.
Marta Hereźniak
doaj +5 more sources
Travel Writing in Place Branding - A Case Study on Nantes [PDF]
Journal of Tourism, Heritage & Services Marketing, 2017 One of the main channels to communicate city branding, designed to attract British tourists for short breaks, is the travel section of the UK national press.
CharlieMansfield
doaj +9 more sources
Student media as a part of urban communication and an actor of inclusive place branding [PDF]
World of Media, 2023 The paper examines the participation of student media in inclusive place branding. Today, the territory is no longer viewed as a specific product, but as the place of interaction between different parties (authorities, businesses, residents, etc ...
Kirill Zorin
doaj +1 more source
Place Branding: Connecting Tourist Experiences to Territories
Fuori Luogo, 2023 Tourism involves different organizations with different aims, such as public or private sectors nongovernmental or associations and even communities.
Fabio Corbisiero
doaj +1 more source
The Impact of Regional Economic Conditions on Place Branding Results: The Survival Analysis Approach
Экономика региона, 2023 Place branding became a part of regional development processes; therefore, regional conditions could affect the place branding success. Nevertheless, studies on place branding success are mostly focused on management issues, and the role of regional ...
Павел Юрьевич Макаров +1 more
doaj +1 more source
Zbornik Radova Ekonomskog Fakulteta u Istočnom Sarajevu, 2013 In recent period of time the globalization as a relevant phenomenon directly affects all spheres of life. Unification, universality as well as homogenous world are some of the results of the process of globalization.
Dalibor Đerić
doaj +1 more source
A multilevel threshold public good perspective on place branding: evidence from Italy
Regional Studies, Regional Science, 2023 This paper proposes a new interpretation of place brand as a multilevel threshold public good (MTPG) produced by the interaction of narratives from different geographical levels.
Margherita Bellanca, Vieri Calogero
doaj +1 more source