Results 31 to 40 of about 10,582 (303)
Antecedents customer decision to visit Yogyakarta as special regions in Indonesia
Cogent Business & Management, 2022 This study aims to clarify the strategies implemented by the government in managing city branding and city image on behavioral interest and to prove the impact of intention to visit on the decision to visit.
Andriani Kusumawati +2 more
doaj +1 more source
Trends and applications in city branding: A case study in Izmir [PDF]
, 2017 This study aimed at analyzing the trends and unique different applications of city branding, which is a very popular and updated topic in the field of city management nowadays.
Ige Pirnar,Metehan Igneci,Melih Tutuncuoglu
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Between Big City and Authentic Village: Branding the Small Chinese City [PDF]
, 2015 While recent academic research has already produced an impressive corpus on big cities such as Shanghai and Beijing, the small Chinese city has been mostly ignored.
Kendall, P.
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A Visual Identity-Based Approach of Southeast Asian City Branding: A Netnography Analysis
Journal of ASEAN Studies, 2022 Cities and places had been progressively being marketed as brands by using the concept of ‘City Branding', which is a unique idea. The scholars of ‘City Branding’ believed that the concept of branding helps the city in marketing activities.
Bahtiar Mohamad +4 more
doaj +1 more source
Profetik, 2016 This article is the first result of fundamental grant research about city branding and local wisdom which has conduct for two years in the district of Solo and Badung.
Bambang Widodo
doaj +2 more sources
The use of sound and film as rebranding strategies in two Danish port cities
NECSUS, 2023 Through two Danish case studies, we investigate how the media of sound and film production are used in port city branding and transformation: in the port city of Struer through a somewhat unconventional branding strategy called ‘The City of Sound’; and ...
Ida Sofie Gøtzsche Lange +2 more
doaj +1 more source
Revealing the New Identity Element to Construct Palembang City Branding
, 2022 More than just selling, a city must be constructed as an image formation process, which is formed from a mental map created by local people that produces an original identity to make a good branding.
Sunuantari, Manik +5 more
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Jurnal IPTAOne type of tourism marketing in an area is through city branding. Badung Regency has had a city branding with the slogan "Badung the Soul of Bali" since 2018. The Badung Regency city branding was created as a tourism promotion program for Badung Regency.
Johanes Sagrario, LGLK. Dewi, NGAS. Dewi
doaj +1 more source
STRATEGI CITY BRANDING PEKALONGAN “WORLD’S CITY OF BATIKâ€
Gelar: Jurnal Seni Budaya, 2019 ABSTRAK  Tulisan ini membahas tentang strategi kota Pekalongan dalam mempromosikan city branding “World’s City of Batikâ€. Metode yang digunakan adalah kualitatif deskriptif, dengan teknik pengumpulan data yaitu telaah dokumen, wawancara dan ...
Rifda Amalia Susanti
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A brief history of city branding in Istanbul [PDF]
, 2016 This chapter analyzes city branding efforts in Istanbul in the context of urban tourism. The chapter focuses on the evolution of promotional practices from disorderly and inconsistent marketing strategies to a coherent city brand.
Uysal U.E.
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