Results 11 to 20 of about 17,432 (168)
Digital Marketing and Consumer Behavioral Psychology: The Transformation of Brand Marketing Mode [PDF]
SHS Web of ConferencesThe advent of the digital age has brought new challenges to the traditional marketing model, and the changes in consumer behavior and psychology have also prompted profound changes in the brand marketing model.
Li Ang
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Metadata 2020 Workathon Proceedings - Sept 2019 [PDF]
Research Ideas and Outcomes, 2020 Metadata 2020 have been thinking about how to spend the time during 2020 to ensure that our efforts result in the greatest impact possible. In reviewing our midpoint outputs, we recognized that a key piece that often is missing in the Scholarly ...
John Chodacki +12 more
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City Branding Dimensions, Strategies, and Obstacles
Jurnal Bina Praja, 2023 City branding is carried out to develop cities, attract tourism, introduce the city's wealth, and improve the community's quality of life. Various ways are done to show the uniqueness and distinctiveness that is owned.
Fatimatuz Zahrah
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How chatbot e-services motivate communication credibility and lead to customer satisfaction: The perspective of Thai consumers in the apparel retailing context [PDF]
Innovative Marketing, 2022 A Correction to this article was published on 13 July 2023 Many apparel retailing brands use e-service marketing tools such as a chatbot (a system that is available 24 hours a day, 7 days a week) to increase their competitive advantage in ...
Akawut Jansom +2 more
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Social media marketing, functional branding strategy and intentional branding [PDF]
Problems and Perspectives in Management, 2018 It has been suggested that social media marketing may be inclined more towards functional branding than intentional branding. The present study empirically examined the relationship between social media marketing strategies, intentional branding and ...
Mohammad Fahmi Al-Zyoud
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EFFECTIVENESS OF BRANDING OF INTERCOMPANY COOPERATION IN THE CONTEXT OF ECONOMY DIGITALISATION
Baltic Journal of Economic Studies, 2023 The research is devoted to the development of scientific and practical recommendations for the realisation of branding of interfirm cooperation in the conditions of digitalisation of the economy.
Svitlana Kovalchuk +2 more
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Industry Innovation and Brand-Mode Shift
Maketingu Janaru, 2019 Brand strategy is defined to be based on the cognition of customers, and is centered on the "exchange, sense, symbol" principle and designed for integration of management, marketing, and communication.
Kazuhiko Mori
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Classification results for polyharmonic helices in space forms
Comptes Rendus. MathématiqueWe derive various classification results for polyharmonic helices, which are polyharmonic curves whose geodesic curvatures are all constant, in space forms.
Branding, Volker
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VILLAGE AND RURAL BRANDING: Strategies for Developing Distinctive Values in Rural Areas
Journal Communication Spectrum, 2017 The development of geographical branding has made any place and space valuable if it is well communicated. This is no exception in the context of village and rural branding. Countries with rich villages and rural areas, such as Indonesia, should consider
Bambang Sukma Wijaya
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, 2020 A brand can be defined as a set of tangible and intangible attributes designed to create awareness and identity, and to build the reputation of a product, service, person, place, or organization. The objective of branding strategy is to create brands that are differentiated from the competition, thereby reducing the number of perceived substitutes in ...
Sammut-Bonnici, Tanya +2 more
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