Results 41 to 50 of about 17,432 (168)
Old Practice, but Young Research Field: A Systematic Bibliographic Review of Personal Branding
Frontiers in Psychology, 2020 Before engaging with the already intensive and still increasing personal branding activities in many fields of practice, a scholarly approach would call for a more specific definition of the concept of personal branding processes and the resulting human ...
Stefan Scheidt +3 more
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Proceedings of the 16th International Symposium on Management (INSYMA 2019), 2019 ABSTRACT: The purpose of the study is to analyze and determine the influence of brand communication, brand image, brand satisfaction, and brand trust on brand loyalty of Teh Pucuk Harum in Surabaya. This study used 170 respondents who are residing in Surabaya, minimum education level of high/vocational school, having consumed Teh Pucuk Harum products ...
Dudi Anandya +2 more
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The Role of Government in the Implementation of Smart Branding in Blora Regency
Jurnal Bina PrajaBlora Regency is one of the districts selected in the "Movement Towards 100 Smart Cities" program, where smart branding is one of the important elements that support the implementation of smart cities in the district.
Tria Sofie, Rini Rachmawati
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A Proposed Conceptual Framework to the impact of Talent Management on Employer Branding: An Empirical Study in Egyptian Food Processing Companies [PDF]
Maǧallaẗ Al-Buḥūṯ Al-Tiǧāriyyaẗ, 2018 Human capital brings value to the firm and organizationalperformance can be enhanced through skillful investment in human capital (Backhaus and Tikoo, 2004).
عبير عثمان عطالله
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INTEGRATING SUSTAINABILITY INTO DESTINATIONS BRANDING: A LITERATURE BASED-REVIEW [PDF]
Geo Journal of Tourism and GeositesIn today’s global challenges, sustainability is no longer a choice but a necessity. Particularly in destination branding, sustainability is a core value that significantly influences tourist choices and shapes the image of destinations worldwide ...
Eliyas Ebrahim AMAN +2 more
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Sports Branding – A Complex Process [PDF]
Ovidius University Annals: Economic Sciences Series, 2019 “Sports and entertainment have been convergent ever since the dawn of capitalism” (Carter, 2010, p. 26). From this point of view, throughout the years, sports stakeholders and every person involved in sports activities understood the necessity of ...
Sergiu Vlad Stan
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Influence of brand signature, brand awareness, brand attitude, brand reputation on hotel industry’s brand performance [PDF]
International Journal of Hospitality Management, 2019 This paper develops a multi-disciplinary measure of the brand signature construct by means of literature review and primary data analysis. This study explains that brand signature involves (i) endorsement of consistent consumer attitude toward diffusion of a brand name and brand logo (consists of typeface, design, and color); (ii) the expression and ...
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The Influence of Brand Awareness, Brand Image, and Brand Trust on Brand Loyalty
Jurnal Manajemen, 2020 The aim of this research is to examine the positive influence of brand awareness, brand image, and brand trust on brand loyalty. The coffee shop business in big cities in Indonesia is growing rapidly. Each coffee shop strives to show its uniqueness.
Innocentius Bernarto, Margaretha P. Berlianto, Yohana F. C. P. Meilani, +1 more
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Consumer negativity towards brands: Brand hate or brand switch
Pressacademia, 2019 Purpose- Consumer negativity is one of crucial concepts for understanding and evaluating consumers in today’s world, since emotions play key role for consumer decision making. The study aims to examine consumer negativity with related concepts (brand hate and brand switch) in Turkey context.
PİNARBASİ, Fatih, ENGİNKAYA, Ebru
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Sketsa Bisnis, 2019 English This study aims to know and explain the influence of city branding on the interest of visiting, the image of the city of visiting interest, city branding against the decision of visiting, the image of the city against the decision to visit ...
Tati Haryati, Jumadil Wahid
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