Results 51 to 60 of about 17,432 (168)
AUDIO BRANDING GUIDANCE MODEL IN THE CASE OF SMALL AND MEDIUM-SIZED BUSINESSES
Baltic Journal of Economic StudiesThis research explores the nexus of audio branding and small and medium-sized enterprises (SMEs), a substantial sector representing 90% of global businesses yet one that remains largely underrepresented in the context of audio branding.
Justinas Kisieliauskas +2 more
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Jurnal Ilmiah Manajemen KesatuanThis study aims to identify factors that influence brand evangelism at Bank Syariah Indonesia (BSI). This study uses a quantitative model with independent variables consisting of brand trust, brand identification, brand involvement, and brand commitment, and the dependent variable is brand evangelism.
Anindita Imam Basri +3 more
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Contemporary sports product and making a brand
Exercise and Quality of Life, 2017 The objective of this study represents the sports branding, while the main goal will be directional to explaining the contemporary sports product and making a brand.
Stevo Popović
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Peran Branding dan Desain dalam Usaha Pencitraan Identitas Bangsa
Humaniora, 2015 This research examined the role of branding and design in the process of city/nation identity creation. Recently, there are a growing phenomenon of branding within cities and/or nations.
Liliek Adelina Suhardjono
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Real-Time Branding and Social Media: a New Model Based on Thematic Analysis
Галактика медиа: журнал медиа исследованийBranding stands as a major component of any business, regardless of its size or commercial drive. It encompasses all efforts leading to the perception of a product, service, or organization in the minds and eyes of the audience or customers. Essentially,
Ghasem Zarei, Mohammad Bahadorinezhad
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Brands as Humans: How Brand Virtuousness Relates to Brand Authenticity and Brand Attachment
Economics and CultureAbstract Research aim . Authenticity has become an essential quality for brands, with 86% of consumers preferring brands that are perceived to be authentic (Stackla, 2021). As a result, the drivers of brand authenticity are gaining momentum as an important research object.
Leonavičiūtė, Agnė +3 more
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MEASURING CONSUMER-BASED BRAND EQUITY - EVIDENCE FROM ALBANIAN BANKING SECTOR [PDF]
Management & Marketing, 2012 Today brands and branding have gained a lot of attention among academics and practitioners as well, since they are considered crucial for the success of a company.
Shpëtim ÇERRI
doaj
, 2002 When consumers recognise the Irma-girl, the yellow arches of McDonald's or the logo of Arla Foods, they react to the 'branding' of the company.E ven though many people have already heard of branding, only a minority are able to define the concept.A 'brand' can be a number of things: a name, a symbol, a logo or a sentence - or a combination of them all.
Andersen, Lone Schreiber, Brunsø, Karen
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NirmanaPandemi yang sangat membebani sistem kesehatan, mendisrupsi ekonomi dan menimbulkan kekhawatiran yang meluas serta ketidakpastian situasi membuat kelesuan dalam bidang ekonomi keluarga. Penelitian ini memiliki tujuan untuk mengetahui dan mengidentifikasi
Aji Windu Viatra, M. Edo Pratama Putra
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Jurnal Orientasi Bisnis dan Entrepreneurship (JOBS)This research aims to examine the impact of Brand Image, Brand Satisfaction, Brand Experience on Brand Loyalty, with Brand Trust acting as a mediator, in the Gacoan Noodle Brand franchise in the Greater Solo area. The research employs a quantitative approach. The study's population consists of individuals who have visited the Gacoan Noodle franchise in
Nandani Dwi Sukmaning Ayu +1 more
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