Results 51 to 60 of about 2,968,873 (282)

Animal‐Based Brands Taking the Plant‐Based Opportunity: A Tasting Experiment Exploring Consumer Acceptance of Plant‐Based Brand Extensions

Agribusiness, EarlyView.
ABSTRACT This study investigates how consumer taste and brand equity perceptions shape the acceptance of plant‐based milk products. Using a blind/informed tasting experiment, we evaluated consumers' willingness to buy (WTB) and taste perception of a plant‐based milk alternative produced by a traditional dairy brand, compared with competing plant‐based ...
Federico Parmiggiani, Mirta Casati, Elena Castellari, Fosca Vezzulli, Veronica Vitali, Milena Lambri, Claudio Soregaroli   +6 more
wiley   +1 more source

STRATEGI PERSONAL BRANDING SELEBGRAM NON SELEBRITI NADJA NAMEERA DI INSTAGRAM NON-CELEBRITY “NADJA NAMEERA” PERSONAL BRANDING STRATEGY ON INSTAGRAM

Lektur, 2023
Abstrak Penelitian ini bertujuan untuk (1) mengetahui motivasi personal branding selebgram non selebriti @Nadjanameera; dan (2) mengetahui hambatan strategi personal branding selebgram non selebriti pada akun Instagram @Nadjanameera.
Cahya Asmarandani Megaputri, Pratiwi Wahyu Widiarti   +1 more
doaj   +1 more source

Quantifying Consumer Tradeoffs Across Firm‐Level Strategic Positioning Dimensions: Evidence from US Craft Beer Consumers

Agribusiness, EarlyView.
ABSTRACT Strategic positioning becomes increasingly important as markets mature, particularly in consumer‐facing industries that offer similar products, experiential cues, and values‐based messages. This study offers a conceptual model to examine the strategic positioning factors that motivate consumers to visit one local business over another before ...
Aaron J. Staples, Trey Malone, J. Robert Sirrine   +2 more
wiley   +1 more source

Public speaking and personal branding skills for student organization managers at Dharma Wanita High School Surabaya

Journal of Community Service and Empowerment, 2022
Self-confidence  Not everyone has good self-confidence. Therefore, it needs to be encouraged in several ways: through public speaking combined with personal branding.
J. Juwito, Zainal Abidin Achmad, Ira Kaestiningtyas, Prahasti Ken Dewani, Dwi Wahyuningtyas, Ramadhani Mahendra Kusuma, Kusuma Wardhani Mas’udah, Tria Puspa Sari, Roziana Febrianita   +8 more
doaj  

Cross‐Sectoral AI Integration Is Essential to Tackling Food Waste and Food Insecurity: A Roadmap for Developing Resilient Food Systems

Advanced Intelligent Systems, EarlyView.
As food insecurity and global food demands surge, artificial intelligence (AI)‐based technologies offer promising opportunities to reduce food loss and waste. In this perspective, current AI adoption across the food supply chain is assessed using various academic, industry, and policy sources.
Akansha Prasad, Hannah Mann, Lubna Najm, Shadman Khan, Carlos D. M. Filipe, Tohid F. Didar   +5 more
wiley   +1 more source

Hello hello: seus lindos: análise da estratégia de personal branding no Instagram pela influenciadora Nah Cardoso [PDF]

, 2019
Esta monografia tem como objetivo analisar as estratégias de personal branding por meio de um estudo de caso da influenciadora digital Nah Cardoso na rede social Instagram. Partindo de estudos de marca e gestão de marca pessoal de David Aaker (1998) e
Medrado, Alana Ellen Costa da Silva
core  

How does the Kids SIPsmartER program impact the sugar‐sweetened beverage intake of students: An investigation beyond total treatment effect in randomized controlled trial

American Journal of Agricultural Economics, EarlyView.
Abstract This study develops and empirically estimates a structural framework to decompose the causal pathways of multilevel behavioral interventions targeting adolescent health behaviors. We apply this framework to the Kids SIPsmartER (KSS) program, a 6‐month, school‐based intervention evaluated through a clustered randomized controlled trial in rural
Naveen Abedin, Wen You, Annie Reid, Kathleen Porter, Brittany Kirkpatrick, Jamie Zoellner   +5 more
wiley   +1 more source

FACTOR ANALYSIS OF PERSONAL BRANDING FORMING OF PSSI FORMER GENERAL PERSON EDY RAHMAYADI

Profetik, 2020
Abstrak. Personal branding seorang eksekutif merupakan proses menjaga identitas, reputasi, dan citra publik seseorang. Mantan Ketua Umum PSSI, Edy Rahmayadi, menerima petisi online yang memaksanya mundur.
Fibriyani Nur Aliya
doaj   +1 more source

Improving access to new technologies: An experiment with Kenyan input sellers

American Journal of Agricultural Economics, EarlyView.
Abstract Agrodealers play a critical role in rural economies, selling essential inputs for agricultural production, stocking new products, and providing farmers with technical advice. However, uncertainty can discourage them from stocking newer, less familiar products, limiting the availability of innovative technologies and leading to market failures ...
Sarah W. Kariuki, Francisca N. Muteti, Annemie Maertens, Michael Ndegwa, Hope Michelson, Mercy Mbugua, Jason Donovan   +6 more
wiley   +1 more source

Informing personal branding through self-assessed handwriting analysis: proposal of a supportive online platform [PDF]

, 2018
Despite the abundant existing literature on the psychological aspects of graphology and visual communication, very little research (if any), has been conducted, as to the links of interpreting personal handmade markings on graphic self-branding processes.
Bakalka, Laura, Lelis, Catarina
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