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Journal for Advancement of Marketing Education, 2020 ## Purpose of the Study This study highlights the value of teaching personal branding to university students and preparing them for the workforce. A conceptual model of the personal branding process is proposed utilizing Bandura's self-efficacy theory ...
Lee Allison +3 more
doaj +1 more source
Resepsi Audiens Pada Personal Branding Habib Husein Ja’far di YouTube Channel “Jeda Nulis”
Kalijaga Journal of Communication, 2021 Kemajuan teknologi informasi dan komunikasi telah melahirkan berbagai media untuk pertukaran dan penyebaran informasi. Salah satunya yaitu media sosial Youtube yang berfungsi sebagai media informasi dan hiburan.
Atin Nurul Hidayah, Ageng Widodo
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Effeminacy in Personal Branding on Social Media
Nyimak: Journal of Communication, 2021 Today, social media is more than just a platform to connect people. Social media can also be a marketing tool for various things, such as daily necessities products, secondary needs, philosophies, social campaigns, and so on. Instagram is one of the most
Zulaikha Zulaikha +1 more
doaj +1 more source
CAPTION KONSEP DIRI: STRATEGI PERSONAL BRANDING PADA MEDIA INSTAGRAM
Journal of Management and Accounting, 2021 The purpose of this study is to reveal personal branding strategies through captions of new students' self-concepts on Instagram media. The subjects of this study were freshmen in the first semester, who experienced a transitional period of changing ...
Nashrudin Latif, Ferry Hariawan
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Language Literacy: Journal of Linguistics, Literature, and Language Teaching, 2023 Highlighting one's own strengths to the general public both directly and indirectly is often termed personal branding. This term is used to build people's positive perception of personal merit.
Nuriatul Maftukhah, Abul Ma'ali
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Queens of the Digital Realm: Unveiling of Female Social Media through Personal Branding Analysis
KomunikaPersonal branding is a crucial aspect of communication, particularly in social media. Someone who can influence others, usually referred to as an influencer, must have positive personal branding from the public perspective.
Nabila Putri Darsono +1 more
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Managing the Personal Brand of Professional Golfers: Strategies for Success
Expert Journal of Business and Management, 2023 Personal branding is essential for athletes and in particular professional golfers. Professional golfers employ various experts such as sport psychologists, fitness trainers and specialist coaches in order to improve their performance.
Stephanus Johannes ROOS, Re-an MÜLLER
doaj
Journal of Athlete Development and Experience, 2020 While previous research focused on social media and student-athletes, there is a lack of knowledge about positive functions of social media use for student-athletes, especially personal branding purposes.
Jin Park, Antonio Williams, Sungwook Son
doaj +1 more source
Consumptive Behaviour of Gen-Z and Identity in the Digital Era
Jurnal Sosiologi Andalas, 2023 The era of digital natives has offered many conveniences, including social media and e-commerce. This use contributes to personal branding, resulting in the creation of self-identity.
Rahma Hayati Harahap +2 more
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Supporting Survivor‐Centered Care Through Digital Health Integration
Pediatric Blood &Cancer, EarlyView.ABSTRACT Survivors of childhood cancer face barriers to receiving guideline‐based, long‐term follow‐up care. Two digital tools, Passport for Care (PFC) and Cancer SurvivorLink (SurvivorLink), address complementary gaps by enabling tailored survivorship care plan (SCP) generation, updating, storage, and sharing.
Jordan G. Marchak +15 more
wiley +1 more source