Results 61 to 70 of about 14,960 (305)
The relationship of consumer personality traits and brand personality Case Study: owners and buyers of Hyundai cars in Isfahan city [PDF]
کاوشهای مدیریت بازرگانی, 2014 Attributing human personality traits to the commercial brands is an issue which has been the focus of researchers in recent decades. Aspects of brand personality, however, may affect consumer preferences for various reasons.
n adibi, a kazemi, m mohammadi
doaj
Expert Journal of Marketing, 2023 Universities need to seek alternative ways to differentiate themselves from others. Connecting with their target market, in a personal manner is not always easy but vital for survival.
Elizma WANNENBURG, Therese ROUX
doaj
Determining the antecedents and consequences of the airline brand personality
Journal of Airline and Airport Management, 2019 Purpose: This study investigates air passengers’ perceptions of the brand personalities of airlines and explores the relationships between the brand personality and its antecedent factor, the country-of-origin of the airlines, and the consequent factor ...
Jin-Long Lu, Pei-Ya Siao
doaj +1 more source
Annals of Clinical and Translational Neurology, EarlyView.ABSTRACT Objective Super‐Refractory Status Epilepticus (SRSE) is a rare, life‐threatening neurological emergency with unclear etiology in many cases. Mitochondrial dysfunction, often due to disease‐causing genetic variants, is increasingly recognized as a cause, with each gene producing distinct pathophysiological mechanisms.
Pouria Mohammadi +2 more
wiley +1 more source
A study of brand preference: An experiential view [PDF]
, 2013 This thesis was submitted for the degree of Doctor of Philosophy and was awarded by Brunel UniversityConsumer brand preference is an essential step to understand consumer choice behaviour, and has therefore always received great attention from marketers.
Ebrahim, Reham Shawky
core
Surveying the relationship between brand equity and brand-customer personality congruency
تحقیقات بازار یابی نوین, 2013 Assigning human`s personality features to brands is one of the main subjects that has been focused by researchers in latest decades. On the other hand, congruency of brand personality with customers` personality is a concept that could affect brand ...
Shahriar Azizi +2 more
doaj +2 more sources
Remote Assessment of Ataxia Severity in SCA3 Across Multiple Centers and Time Points
Annals of Clinical and Translational Neurology, EarlyView.ABSTRACT Objective Spinocerebellar ataxia type 3 (SCA3) is a genetically defined ataxia. The Scale for Assessment and Rating of Ataxia (SARA) is a clinician‐reported outcome that measures ataxia severity at a single time point. In its standard application, SARA fails to capture short‐term fluctuations, limiting its sensitivity in trials.
Marcus Grobe‐Einsler +20 more
wiley +1 more source
Self-identity and consumption : a study of consumer personality, brand personality, and brand relationship [PDF]
This thesis investigates the relationship between self-identity and consumption by discussing the conceptual and measurement issues of consumer personality, brand personality, and brand relationship.
Huang, Hazel Hsiu-chen
core
Impact of Brand Loyalty on Brand Extension [PDF]
, 2012 The key objective of this study is to explore the effects of different dimensions of brand loyalty towards the original brand on the evaluation of brand extensions.
Ahmed Imran , Hunjra +3 more
core
HOW BRAND PERSONALITY INFLUENCES CONSUMER'S BRAND PREFERENCE
Вісник Київського національного університету імені Тараса Шевченка. Серія Економіка, 2015 The purpose of the present paper is to identify if the congruence of the consumers personality with the perceived brand per-sonality increases their brand preferences.
M. Țichindelean, M.-T. Beca
doaj +1 more source