The Impact of Visiting a Brand Website on Brand Personality
Electronic Markets, 2003 What are the effects of forced exposure to the brand website on perceived brand personality? An experiment with random assignment to exposure vs. control (non‐exposure) groups for ten websites is analysed. Three covariates are included to test their impact on brand personality after website exposure: product type (utilitarian/functional vs.
Muller, Brigitte, Chandon, Jean-Louis
openaire +3 more sources
Low Incidence of Relapses After Vaccination in Anti‐Aquaporin‐4 Antibody‐Positive NMOSD
Annals of Clinical and Translational Neurology, EarlyView.ABSTRACT Patients with neuromyelitis optica spectrum disorder (NMOSD) may experience increased signs and symptoms of their underlying disease when vaccinated against meningococcal disease before receiving complement component 5 inhibitor therapies. This retrospective analysis indicated an overall low relapse incidence (mean [range], 3.3% [0.7%–10.6 ...
Sean J. Pittock +4 more
wiley +1 more source
Interdependence of Personality Traits and Brand Identity in Measuring Brand Performance [PDF]
Brand personality is an attractive and appealing concept in the marketing of today. Consumers perceive the brand on dimensions that typically capture a person’s personality, and extend that to the domain of brands.
Rajagopal
core
Analysis Of The Congruency Between Brand Personality With Self Image And Service Quality To Build Customer Satisfaction And Loyalty In Hotel Sector (A Case Study In D’season Hotel Surabaya) [PDF]
, 2012 Hotel business is one of the growing businesses in Surabaya, one of them is D’season Hotel in which achieved highest repeated guests. Therefore, this case study is meant to give references in how D’season led in the emergence of competitions between two ...
Liza , Nelloh +2 more
core
A Survey on the Brand Personality of TOSHIBA in Comparison with four other Relevant Global Brands in Iran [PDF]
مدیریت بازرگانی, 2010 Researches show that customers attribute different human characters to products. Correspondence of this attribution with the personality of customer could have a critical role in product selection and consequent success of a brand.
Mahmoud Mohammadian +2 more
doaj
Application of Aaker’s Brand Personality Scale on Human Brands in Surf Sports
Journal of Management and Business Administration, Central Europe, 2018 Purpose: This research explores the application of Aaker’s brand personality scale on human brands in surf sports. It investigates the potential for detecting differences in the brand personality profile used on human brands.
Agata Kakitek
doaj +1 more source
Effect of Brand Elements on Brand Personality Perception
Procedia - Social and Behavioral Sciences, 2014 AbstractBrand personality is an important topic in marketing studies already for several decades. It is proven that brand personality plays a significant role in ensuring brand loyalty, forming favourable attitudes towards the brand and enlarging brand equity. However, very little attention is paid to the topic, how different brand elements, attributes
Šeimienė, Eleonora +1 more
openaire +1 more source
Multiple Sclerosis Relapse Activity After Ozanimod Discontinuation in DAYBREAK Trial Participants
Annals of Clinical and Translational Neurology, EarlyView.Multiple Sclerosis Relapse Activity After Ozanimod Discontinuation in DAYBREAK Trial Participants. ABSTRACT Objective Return of disease activity is expected when patients discontinue disease‐modifying therapy (DMT) for multiple sclerosis (MS). Some MS DMTs are associated with higher‐than‐expected disease activity (rebound) after discontinuation.
Ralf Gold +12 more
wiley +1 more source
Rethinking brand feminine dimension: brand femininity or brand femininities?. [PDF]
The aim of this research is to gain a deeper understanding of brand personality by focusing on feminine dimension of brands. Previous research in marketing considered the femininity of brands as a unidimensional construct often opposed to masculinity ...
Darpy, Denis, Azar, Salim
core
Measuring brand image: Shopping centre case studies
, 2002 'Branding' is well known for consumer products but power has shifted from manufacturers' brands towards retailers'. The term 'image' is more common than 'brand' in the context of shopping centres, but 'branding' may become more important.
Marsland, D +4 more
core +1 more source