Results 81 to 90 of about 301,101 (303)
Why human connection is the true metric of research success
FEBS Open Bio, EarlyView.Human‐centred mentorship can be shaped by mentor attributes, actions, intrinsic drive and career ambition. Drawing on reflections across Singapore and France, as well as workshop insights from FEBS‐IUBMB ENABLE 2024, this article shows that human‐centred mentorship creates the conditions for sustainable growth, well‐being and retention in research ...
Timothy Lin Yun Tan +3 more
wiley +1 more source
Surveying the relationship between brand equity and brand-customer personality congruency
تحقیقات بازار یابی نوین, 2013 Assigning human`s personality features to brands is one of the main subjects that has been focused by researchers in latest decades. On the other hand, congruency of brand personality with customers` personality is a concept that could affect brand ...
Shahriar Azizi +2 more
doaj +2 more sources
How well does brand personality predict brand choice ? [PDF]
The research proposes a methodology allowing both the construction of a brand personality scale and the test of the ability of the scale to predict brand choice. A brand personality scale is developed and tested via exploratory and confirmatory analyses.
Diwght Merunka +3 more
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HUBUNGAN ANTARA BRAND PERSONALITY DENGAN LOYALITAS PENGGUNA IPHONE PADA KALANGAN MAHASISWA DI KOTA BANDUNG [PDF]
, 2016 Hubungan antara Brand Personality dengan Loyalitas Pengguna iPhone pada Kalangan Mahasiswa di Kota Bandung. Skripsi. Departemen Psikologi Fakultas Ilmu Pendidikan UPI. Bandung (2016).
Putri, Varininta Dityasari Betha
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Aging and Cancer, EarlyView.ABSTRACT As global populations age, cancer is increasingly becoming a leading cause of morbidity and mortality among older adults, particularly in low‐ and middle‐income countries (LMICs). Despite accounting for the majority of new cancer cases and deaths, older individuals remain underrepresented in cancer research, clinical guidelines, and health ...
Ibrahim Bidemi Abdullateef +2 more
wiley +1 more source
تحقیقات بازار یابی نوین, 2013 The essential nature of brand is making differences. These days, emotional and symbolic features are so effective for making differences. One of the powerful and useful methods for making difference through these features is “Brand Personality” that ...
Tahmoures Hassongholipour +2 more
doaj +2 more sources
HOW BRAND PERSONALITY INFLUENCES CONSUMER'S BRAND PREFERENCE
Вісник Київського національного університету імені Тараса Шевченка. Серія Економіка, 2015 The purpose of the present paper is to identify if the congruence of the consumers personality with the perceived brand per-sonality increases their brand preferences.
M. Țichindelean, M.-T. Beca
doaj +1 more source
Interdependence of Personality Traits and Brand Identity in Measuring Brand Performance [PDF]
Brand personality is an attractive and appealing concept in the marketing of today. Consumers perceive the brand on dimensions that typically capture a person’s personality, and extend that to the domain of brands.
Rajagopal
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Pengaruh Brand Personality Dan Sales Promotion Terhadap Brand Equity Dan Keputusan Pembelian (Survei Pada Mahasiswi Pengguna Produk Wardah Kosmetik Di Universitas Brawijaya Malang) [PDF]
, 2015 The study aimed to: determine the effect of Brand Personality on Brand Equity; determine the effect of Sales Promotion on Brand Equity; determine the effect of Brand Personality on Purchase Decision; determine the effect of Sales Promotion on Purchase ...
Ocktaria, R. (Rossa)
core +1 more source
Annals of Clinical and Translational Neurology, EarlyView.ABSTRACT Objective This study aims to identify both fluid and neuroimaging biomarkers for CSF1R‐RD that can inform the optimal timing of treatment administration to maximize therapeutic benefit, while also providing sensitive quantitative measurements to monitor disease progression.
Tomasz Chmiela +13 more
wiley +1 more source