The Impact of Product Radicality on Innovation Diffusion: The Mediating Roles of Public Relations Effectiveness and Brand Personality [PDF]
MSA-Management Sciences JournalPurpose: This study investigates the impact of product radicality on new innovation diffusion, examining the mediating roles of public relations effectiveness and brand personality. Using the 2007 iPhone launch by Apple Inc.
Ahmed Maree +3 more
doaj +1 more source
The Effect of Brand Personality on Electronic Word-of-Mouth: Mediation of Brand Love and Moderated Mediation of Brand Experience Sharing. [PDF]
Front Psychol, 2022 Liu M, Yan J.
europepmc +1 more source
Memory and Resting‐State Connectivity in Acute Transient Global Amnesia: A Case–Control fMRI Study
Annals of Clinical and Translational Neurology, EarlyView.ABSTRACT Background and Objectives Transient global amnesia (TGA) is a striking model of isolated amnesia. While hippocampal lesions are well described, the network‐level mechanisms and the precise neuropsychological profile remain debated. Our objective was thus to characterize functional and neuropsychological correlates of acute TGA and their ...
Elias El Otmani +10 more
wiley +1 more source
Conational Drivers Influencing Brand Preference among Consumers [PDF]
Consumers recognize brands by building favorable attitude towards them and through the purchase decision process. Brand preference is understood as a measure of brand loyalty in which a consumer exercises his decision to choose a particular brand in ...
Rajagopal
core
The Relationship Between Hotel Brand Personality And Customer Loyalty
Journal of Tourismology, 2017 The purpose of this article is to explore the relationship between brand personality and customer loyalty in the five-star business hotel and propose an effective way for developing a remarkable hotel brand and improving its customer loyalty.
Bahar Yasin +3 more
doaj
Comparing the personality of three well-known sporting brands in Iran [PDF]
Management Science Letters, 2012 A significant amount of literature specifies that there are benefits for having a favorable brand personality, such as purchase intentions and enhanced brand attitudes and higher degrees of consumer trust and loyalty. Brand differentiation is one of most
Mohmood Mohammadian +1 more
doaj
Response to a crisis and applicant attraction: Signaling employer brand personality and organizational trust through warm and competent COVID-19 responses. [PDF]
Int J Sel Assess, 2022 Kanwal H, Van Hoye G, Schollaert E.
europepmc +1 more source
Annals of Clinical and Translational Neurology, EarlyView.ABSTRACT Chimeric antigen receptor (CAR) T‐cell therapy has been investigated in neurological diseases, encompassing both central nervous system malignancies and autoimmune disorders, thereby extending its application beyond hematological cancers.
Omar Alqaisi +5 more
wiley +1 more source
, 2006 This study extends the conceptualisation and measurement of brand personality to the online environment. We contend that websites are an important element of corporate identity management in today\u27s competitive environment.
Opoku, Robert Ankomah +7 more
core +1 more source
How has the effect of brand personality on customer-based brand equity changed over time? Longitudinal evidence from a panel data set spanning 18 years. [PDF]
J Acad Mark Sci, 2023 Luffarelli J, Delre SA, Landgraf P.
europepmc +1 more source