Results 91 to 100 of about 1,040,105 (296)
HOW BRAND PERSONALITY INFLUENCES CONSUMER'S BRAND PREFERENCE
Вісник Київського національного університету імені Тараса Шевченка. Серія Економіка, 2015 The purpose of the present paper is to identify if the congruence of the consumers personality with the perceived brand per-sonality increases their brand preferences.
M. Țichindelean, M.-T. Beca
doaj +1 more source
How has the effect of brand personality on customer-based brand equity changed over time? Longitudinal evidence from a panel data set spanning 18 years. [PDF]
J Acad Mark Sci, 2023 Luffarelli J, Delre SA, Landgraf P.
europepmc +1 more source
Conational Drivers Influencing Brand Preference among Consumers [PDF]
Consumers recognize brands by building favorable attitude towards them and through the purchase decision process. Brand preference is understood as a measure of brand loyalty in which a consumer exercises his decision to choose a particular brand in ...
Rajagopal
core
Annals of Clinical and Translational Neurology, EarlyView.ABSTRACT Objective CDKL5 deficiency disorder (CDD) is a rare, severe developmental and epileptic encephalopathy. There is a pressing need to develop effective and sustainable therapeutic strategies. We aimed to investigate the causal association between febrile episodes and epileptic seizures for therapeutic implications in CDD patients.
Siyi Wang +13 more
wiley +1 more source
The Relationship Between Hotel Brand Personality And Customer Loyalty
Journal of Tourismology, 2017 The purpose of this article is to explore the relationship between brand personality and customer loyalty in the five-star business hotel and propose an effective way for developing a remarkable hotel brand and improving its customer loyalty.
Bahar Yasin +3 more
doaj
A Survey on the Brand Personality of TOSHIBA in Comparison with four other Relevant Global Brands in Iran [PDF]
مدیریت بازرگانی, 2010 Researches show that customers attribute different human characters to products. Correspondence of this attribution with the personality of customer could have a critical role in product selection and consequent success of a brand.
Mahmoud Mohammadian +2 more
doaj
Application of Aaker’s Brand Personality Scale on Human Brands in Surf Sports
Journal of Management and Business Administration, Central Europe, 2018 Purpose: This research explores the application of Aaker’s brand personality scale on human brands in surf sports. It investigates the potential for detecting differences in the brand personality profile used on human brands.
Agata Kakitek
doaj +1 more source
Parkinson Disease Subtype Stability and Eventual Convergence
Annals of Clinical and Translational Neurology, EarlyView.ABSTRACT Objective Previous research identified distinct Parkinson disease (PD) clinical subtypes of “Motor Only,” “Psychiatric & Motor,” and “Cognitive & Motor” based on comprehensive, multidomain classification. Whether these subtypes reflect distinct trajectories or progressive disease stages remains unknown.
Laura M. Rosok +10 more
wiley +1 more source
The Impact of Salesperson Look-Brand Personality Congruence on Brand Affect
Asia Marketing Journal, 2018 Branded service encounters, in which various aspects of frontline employees are strategically aligned with the firm’s brand positioning, can be achieved along several dimensions such as employee appearance, manner, and personality.
Heekyung Lee, Youjae Yi
doaj +1 more source
Arthritis Care &Research, EarlyView.Objective We characterized emergency department (ED) gout visits and identified patient characteristics and health services patterns contributing to ED presentations. Methods We conducted a population‐based study of ED gout visits in Ontario, Canada, between 2014 and 2023.
Timothy S. H. Kwok +7 more
wiley +1 more source