Frontiers in Psychology, 2018 Personal branding has become an important concept in management literature in recent years. Yet, with more than 100 scholarly papers published on the concept to date, it has developed into a fragmented area of research with a diversity of definitions and conceptual boundaries.
Scheidt, Stefan, Henseler, Jörg
openaire +3 more sources
PENGARUH PERSONALITY TRAITS DAN PREFERENCE FOR CONSISTENCY TERHADAP BRAND COMMITMENT DENGAN RESISTANCE TO CHANGE SEBAGAI VARIABEL MEDIASI (STUDI PADA PRODUK SMARTPHONE SAMSUNG DI KOTA BANDA ACEH) [PDF]
, 2016 ABSTRAK Penelitian ini bertujuan untuk mengukur pengaruh Personality Trait dan Preference For Consistency terhadap Brand Commitment dengan Resistance to change sebagai variabel mediasi.
RIKA RAIHANIS
core
Annals of Clinical and Translational Neurology, EarlyView.ABSTRACT Objective Super‐Refractory Status Epilepticus (SRSE) is a rare, life‐threatening neurological emergency with unclear etiology in many cases. Mitochondrial dysfunction, often due to disease‐causing genetic variants, is increasingly recognized as a cause, with each gene producing distinct pathophysiological mechanisms.
Pouria Mohammadi +2 more
wiley +1 more source
The Role of Brand Personality in Stimulating Mobile Purchase Decision; Considering the Intervention of Brand Trust and Advertising Content [PDF]
تحقیقات بازار یابی نوین, 2017 Brand personality and brand trust are considered as the fundamental concepts in the field of consumer relationship with brand. Although researches on different aspects of brand are clearly increased in different fields of marketing within the recent ...
Hossein Khanighar +2 more
doaj
Application of Aaker’s Brand Personality Scale on Human Brands in Surf Sports
Journal of Management and Business Administration, Central Europe, 2018 Purpose: This research explores the application of Aaker’s brand personality scale on human brands in surf sports. It investigates the potential for detecting differences in the brand personality profile used on human brands.
Agata Kakitek
doaj +1 more source
The retail brand personality-Behavioral outcomes framework: Applications to identity and social identity theories. [PDF]
Front Psychol, 2022 Kuo YH.
europepmc +1 more source
Conational Drivers Influencing Brand Preference among Consumers [PDF]
Consumers recognize brands by building favorable attitude towards them and through the purchase decision process. Brand preference is understood as a measure of brand loyalty in which a consumer exercises his decision to choose a particular brand in ...
Rajagopal
core
Investigating the relationship of brand experience and loyalty: A study of luxury brand in Thailand [PDF]
, 2011 The concept of 'brand experience' has evolved as an imperative arena of study in the marketing discipline. Although the importance and the concept of experience have been adapted in marketing such as customer experience, consumption experience and so on,
Cohen, G, Ueacharoenkit, S
core
Annals of Clinical and Translational Neurology, EarlyView.ABSTRACT Objective To determine the concentration of glial fibrillary acidic protein (GFAP) in cerebrospinal fluid (CSF) and plasma in Alexander disease (AxD) and whether GFAP levels are predictive of disease phenotypes. Methods CSF and plasma were collected (longitudinally when available) from AxD participants and non‐AxD controls.
Amy T. Waldman +9 more
wiley +1 more source
The Impact of Salesperson Look-Brand Personality Congruence on Brand Affect
Asia Marketing Journal, 2018 Branded service encounters, in which various aspects of frontline employees are strategically aligned with the firm’s brand positioning, can be achieved along several dimensions such as employee appearance, manner, and personality.
Heekyung Lee, Youjae Yi
doaj +1 more source