Results 101 to 110 of about 1,040,105 (296)
SAGE OpenThis study examines the effects of brand personality and brand equity dimensions on consumer purchase intention for ÇAYKUR, the leading black tea brand in Türkiye with approximately 50–55% domestic market share. Using a stratified probability sample of 1,
Kamer Ilgın Çakıroğlu +3 more
doaj +1 more source
Comparing the personality of three well-known sporting brands in Iran [PDF]
Management Science Letters, 2012 A significant amount of literature specifies that there are benefits for having a favorable brand personality, such as purchase intentions and enhanced brand attitudes and higher degrees of consumer trust and loyalty. Brand differentiation is one of most
Mohmood Mohammadian +1 more
doaj
The Birth of Brand: 4000 Years of Branding History [PDF]
This paper seeks to show that brands are as old as civilization. It derives evidence of branding, in various forms, from important historical periods beginning 2250 BCE in the Indus Valley through to 300 BCE Greece.
Moore, Karl, Reid, Susan
core
Arthritis Care &Research, EarlyView.Objective The objective of this article is to identify perceptions of patients with systemic lupus erythematosus (SLE) regarding artificial intelligence (AI)–based online symptom assessment tools, and the potential of these tools to address diagnostic barriers.
Olivia A. Stein +7 more
wiley +1 more source
The Impact of Product Radicality on Innovation Diffusion: The Mediating Roles of Public Relations Effectiveness and Brand Personality [PDF]
MSA-Management Sciences JournalPurpose: This study investigates the impact of product radicality on new innovation diffusion, examining the mediating roles of public relations effectiveness and brand personality. Using the 2007 iPhone launch by Apple Inc.
Ahmed Maree +3 more
doaj +1 more source
Arthritis Care &Research, EarlyView.Objective Race and household income impact outcomes in patients with rheumatic conditions; however, their role in pediatric antineutrophil cytoplasmic antibody (ANCA)–associated vasculitis (AAV) remains poorly understood. We aimed to evaluate whether race and ethnicity and household income are associated with severe AAV disease and renal outcomes among
Roberto Alejandro Valdovinos +2 more
wiley +1 more source
An Analysis Regarding Descriptive Dimensions of Brand Equity [PDF]
The competitive potential of any company is significantly influenced by the brands held in the company’s portfolio. Brands are definitely valuable marketing assets.
Oana Adriana GICA, Ovidiu Ioan MOISESCU
core
Pengaruh Brand Communication dimediasi Brand Personality terhadap Brand Loyalty di Indonesia [PDF]
Penelitian ini bertujuan untuk menganalisis pengaruh brand communication terhadap brand personality, brand personality terhadap brand Loyalty, brand communication terhadap brand loyalty dimediasi oleh brand Personality.
Riorini, Sri Vandayuli +1 more
core +1 more source
Arthritis Care &Research, EarlyView.Objective Although the definition of a gout flare is well established, the state of gout flare resolution has not yet been defined. This study aimed to explore patients’ experiences and perceptions of gout flare resolution. Methods Semistructured interviews were conducted with 24 people with gout, guided by open‐ended questions exploring their ...
Sarah Stewart +5 more
wiley +1 more source
Corporate Brand Image: Antecedents, Mediating Role and Impact on Stakeholder Expectations [PDF]
Corporate identity and image are shaped by the entirety of perceptions of a variety of stakeholders, both existing and potential ones, such as customers, suppliers, employees, general public, opinion makers, and government officials.
Oburai, Prathap +4 more
core